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Digital Marketing
https://www.iidl.in/ 9582920020
2
What is Digital Marketing ??
Digital marketing refers to the practice of promoting
products, services, or brands using digital channels
and technologies. It encompasses various online
marketing strategies and tactics aimed at reaching and
engaging a target audience through digital means.
Digital marketing leverages the internet, mobile
devices, social media platforms, search engines, email
marketing, content marketing, online advertising, and
other digital channels to connect with potential
customers and drive business growth.
3
Some common components and techniques
within digital marketing include:
Search Engine Optimization (SEO): Optimizing websites and content to improve visibility
and organic (non-paid) search engine rankings.
Pay-per-Click Advertising (PPC): Running paid advertising campaigns where advertisers
pay a fee each time their ad is clicked. This includes platforms like Google Ads and Bing
Ads.
Social Media Marketing: Utilizing social media platforms (such as Facebook, Twitter,
Instagram, LinkedIn) to promote products, engage with customers, and build brand
awareness.
Content Marketing: Creating and distributing valuable, relevant, and consistent content
(such as articles, blog posts, videos, infographics) to attract and retain a target
audience.
Email Marketing: Sending targeted promotional messages or newsletters to a group of
individuals who have given their consent to receive such communications.
Influencer Marketing: Collaborating with influential individuals or personalities on social
media to promote products or services to their audience.
Affiliate Marketing: Partnering with affiliates who earn a commission for driving traffic
or sales to a company's website through their marketing efforts.
Online Reputation Management (ORM): Managing and influencing the online perception
and reputation of a brand through monitoring and addressing customer feedback and
reviews.
1.
2.
3.
4.
5.
6.
7.
8.
Stock Image Websites: Visit popular stock image websites like Shutterstock, Getty Images,
or Unsplash. Use their search function to look for "digital marketing" or related keywords,
and you'll find a wide range of relevant images.
Search Engines: You can search for "digital marketing" on search engines like Google,
Bing, or Yahoo. Click on the "Images" tab to view a collection of images related to digital
marketing.
Social Media Platforms: Check out social media platforms like Pinterest or Instagram.
Simply search for "digital marketing" in their search bars, and you'll find visual content,
including images, infographics, and illustrations.
As a text-based AI, I'm unable to provide or display images directly. However, you can easily
find digital marketing-related images through various sources. Here are a few options:
1.
2.
3.
Remember to respect copyright laws and ensure that you have the necessary permissions or
licenses if you plan to use any images for commercial purposes.
Digital Marketing images

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digital marketing

  • 2. 2 What is Digital Marketing ?? Digital marketing refers to the practice of promoting products, services, or brands using digital channels and technologies. It encompasses various online marketing strategies and tactics aimed at reaching and engaging a target audience through digital means. Digital marketing leverages the internet, mobile devices, social media platforms, search engines, email marketing, content marketing, online advertising, and other digital channels to connect with potential customers and drive business growth.
  • 3. 3 Some common components and techniques within digital marketing include: Search Engine Optimization (SEO): Optimizing websites and content to improve visibility and organic (non-paid) search engine rankings. Pay-per-Click Advertising (PPC): Running paid advertising campaigns where advertisers pay a fee each time their ad is clicked. This includes platforms like Google Ads and Bing Ads. Social Media Marketing: Utilizing social media platforms (such as Facebook, Twitter, Instagram, LinkedIn) to promote products, engage with customers, and build brand awareness. Content Marketing: Creating and distributing valuable, relevant, and consistent content (such as articles, blog posts, videos, infographics) to attract and retain a target audience. Email Marketing: Sending targeted promotional messages or newsletters to a group of individuals who have given their consent to receive such communications. Influencer Marketing: Collaborating with influential individuals or personalities on social media to promote products or services to their audience. Affiliate Marketing: Partnering with affiliates who earn a commission for driving traffic or sales to a company's website through their marketing efforts. Online Reputation Management (ORM): Managing and influencing the online perception and reputation of a brand through monitoring and addressing customer feedback and reviews. 1. 2. 3. 4. 5. 6. 7. 8.
  • 4. Stock Image Websites: Visit popular stock image websites like Shutterstock, Getty Images, or Unsplash. Use their search function to look for "digital marketing" or related keywords, and you'll find a wide range of relevant images. Search Engines: You can search for "digital marketing" on search engines like Google, Bing, or Yahoo. Click on the "Images" tab to view a collection of images related to digital marketing. Social Media Platforms: Check out social media platforms like Pinterest or Instagram. Simply search for "digital marketing" in their search bars, and you'll find visual content, including images, infographics, and illustrations. As a text-based AI, I'm unable to provide or display images directly. However, you can easily find digital marketing-related images through various sources. Here are a few options: 1. 2. 3. Remember to respect copyright laws and ensure that you have the necessary permissions or licenses if you plan to use any images for commercial purposes. Digital Marketing images