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Introduction to Digital Marketing
- 2. WHAT IS DIGITAL MARKETING? Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and other digital mediums. Digital marketing channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks. WHY IS DIGITAL MARKETING? Digital Marketing helps us make use of proven strategies and techniques that attract more traffic but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the rights kind of result is what Digital Marketing is about to ensure your survival of business. TRAINING VISION PMET DEFINITION Digital Marketing is an umbrella term of the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
- 3. REACH THE RIGHT AUDIENCE ENGAGE WITH YOUR AUDIENCE MOTIVATE YOUR AUDIENCE TO TAKE YOUR ACTION MAXIMIZE RETURN ON INVESTMENT (ROI)
- 4. The key points of Digital marketing separate into many types. This is to maximize our online business reach the maximum fulfilment. The overall key points to make online business compare to offline business because Digital Marketing can track and engage to the right audience better & quicker.
- 6. Whenever you enter a query in a search engine and hit ‘Enter’ you get a list of web results that contains that query term. Users normally tend to visit websites that are top of the list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called SEARCH ENGINE OPTIMIZATION (SEO). Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
- 8. “PAID SEARCH, ADWORDS” “ORGANIC SEARCH” SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about.
- 10. Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
- 11. In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.
- 12. FAST MEASURABLE RESULTS TRAFFIC IS TARGETED YOU ONLY PAY FOR CLICKS GET ON TOP SPOT OF GOOGLE PAGE 1 SEARCH RESULTS INSTANTLY IT’S HARDWORK AND TIME CONSUMING TAKES A LONG TIME TO SEE THE BEST RESULTS IF YOUR COMPETITION IS HIGH, IT GETS MORE DIFFICULT
- 13. Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
- 15. Social media not only works as its own tactic, but it can also support all of your other digital marketing efforts. For instance, if your brand develops an informative eBook that speaks to your target audience’s pain points, you can use social media to promote the eBook and drive traffic to the landing page for the download. You can then re-purpose pieces of the eBook for future social media posts as a way to generate further interest for the content piece. Social media marketing is the process of gaining website traffic or attention through social media sites. (Facebook, Instagram, Snapchat, etc.)
- 28. • • • Understanding how digital marketing works goes beyond just getting to know each digital marketing tactic on its own. Integrated multi-channel marketing is an approach to marketing that combines all of the tactics in your digital marketing toolbox to create a seamless experience for your target audience. By coordinating your marketing messages across digital platforms and using a variety of tactics to support each centralized campaign, you can create a more unified brand message and improve the success of every campaign – thus mastering how digital marketing works.