Digital Marketing covers essential digital marketing strategies, including SEO, SEM, social media marketing, email marketing, content marketing, analytics, and online advertising. Students / Working Professionals / Entrepreneur/ Business Owners would learn how to plan, execute, and optimize digital marketing campaigns across multiple platforms.

1. - Sharayu Varur

2. Introduction
 Digital marketing is the marketing using both online and offline digital
technologies.
 It helps the promotion of brands to connect with potential customers using the
internet and other forms of digital communication.

3. Roadmap of Digital Marketing :-

5. Search Engine Optimization (SEO)
Search Engine Optimization (S.E.O) is the process of making your
website/web pages better for search engines, so that it can rank higher.
Elements of SEO :-
1) ON PAGE SEO, the practice of optimizing web pages for specific
keywords in order to improve search visibility and traffic.
2) OFF PAGE SEO, includes activities done off of a website in an effort to
increase the site’s search engine rankings. Common off-page SEO actions
include building backlinks, encouraging branded searches, and increasing
engagement and shares on social media.
4) Advance SEO Course Content, An advanced SEO course typically
covers more in-depth and complex topics beyond the basics of search
engine optimization.
5) Local SEO, is a digital marketing strategy aimed at optimizing a
business’s online presence to attract more local customers.

6. Social Media Optimization (SMO)
 Social media optimization (SMO) is the use of social media sites to manage and
enhance an organization’s message and online presence.
 Social Media Optimization (SMO) is a digital marketing strategy focused on
optimizing a brand or business's presence on social media platforms to increase
engagement, visibility, and reach.
 Social Media Optimization is an ongoing process that requires continuous
monitoring and adaptation to changing trends and algorithms on various social
media platforms.
 It’s essential to focus on building genuine connections with your audience and
delivering value through your social media presence.

7. Social Media Marketing (SMM)
 It’s a digital marketing strategy that involves using social media platforms to
promote products, services, or content.
 SMM encompasses both organic (unpaid) and paid methods to reach and
engage with a target audience.
 It's important to regularly analyze the performance of your social media
efforts and adapt your strategy accordingly to achieve the best results.

8. Search Engine Marketing (S.E.M)
 It is a digital marketing strategy that involves promoting websites or content
on search engines like Google, Bing, and Yahoo through paid advertising.
 SEM is often used to increase a website’s visibility in search engine results
pages (SERPs) by bidding on keywords and placing advertisements that appear
when users search for those keywords.

9. Ads
 There are many platforms for Ads like :-
 Facebook Ads is a powerful advertising platform provided by Facebook that allows businesses and
advertisers to create and run targeted ad campaigns on Facebook and its associated platforms, such
as Instagram and Audience Network. Facebook Ads offers a wide range of advertising options and
features to reach specific audiences and achieve various marketing objectives.
 Instagram Marketing and Ads offer businesses a powerful platform to reach and engage with their
target audience through visual content. Instagram is a popular social media platform known for its
focus on photos and videos.
 Twitter Marketing and Ads provide businesses with opportunities to engage with their audience,
promote products or services, and increase brand visibility through the Twitter platform.
 LinkedIn Marketing and Ads provide businesses with an effective platform to engage with
professionals, showcase expertise, and drive business outcomes. It’s essential to have a clear
strategy, create valuable content, and continually optimize your LinkedIn presence and ad campaigns
to achieve success on the platform.
 Google Ads, formerly known as Google AdWords, is a powerful online advertising platform offered by
Google. It allows businesses and advertisers to create and display ads across Google’s vast network,
which includes the Google search engine, websites, mobile apps, and YouTube.

10. Facebook Marketing
 Facebook marketing is a digital
marketing strategy that leverages the
Facebook platform to connect with and
engage your target audience, promote
products or services, and achieve
various business goals.

11. YouTube Marketing
 YouTube marketing can be a highly effective
way to reach a global audience, showcase
your expertise, and promote your brand.
Success on YouTube often involves a
combination of high-quality content,
effective SEO, audience engagement, and a
consistent posting schedule. Analyzing data
and staying updated with YouTube’s features
and algorithms are also crucial for ongoing
success.

12. Email Marketing
 Email marketing is a digital marketing
strategy that involves sending targeted and
personalized email messages to a group of
recipients with the goal of building
relationships, promoting products or
services, and achieving various marketing
objectives.

13. Adsense & Affiliate Marketing
 Both Google AdSense and affiliate marketing can be viable
ways to monetize online content. Some website owners
choose to use a combination of both strategies to
maximize their revenue streams. The choice between the
two depends on factors like your website’s niche,
audience, and content focus. It’s essential to consider
which method aligns best with your goals and resources.

14. Online Reputation Management
 Online Reputation Management (ORM) is the
practice of monitoring, influencing, and
maintaining an individual’s or organization’s
online reputation. It involves tracking what
people are saying about you or your brand on
the internet and taking actions to shape
public perception positively.

15. Thank You !