The beginners' guide to digital marketing is a comprehensive resource packed with insights for students, business owners, and marketing professionals. It contains everything from strategy to tactics essential to boost sales and generate more traffic to your site. Digital marketing is the act of promoting a brand's products and services via online digital channels. Digital marketing leverages a variety of technological devices and media for advertisement objectives. Digital marketing agency plays a crucial role in connecting brands with potential customers and building a robust ever-lasting bond between them.