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A Beginners
Guide to
Digital
Marketing
www.nidmindia.com
What is Digital Marketing?
www.nidmindia.com
The term digital marketing refers to the use of
digital channels to market products and
services in order to reach consumers
www.nidmindia.com
This type of marketing involves the use of websites, mobile
devices, social media, search engines, and other similar
channels. Digital marketing became popular with the advent of
the internet in the 1990s.
How Does Digital Marketing Work?
Digital marketing is hugely helpful to firms in that it allows
them to grow their audience as far as their budget allows. a firm
may reach the perfect target client on a local, national, or
international stage, all while staying on budget
www.nidmindia.com
Define Your Goals
Identify Your Target Audience
Establish a Budget for Each Digital Channel
Strike a Balance Between Paid and Free Digital Strategies
Create Engaging Content
Optimize Your Digital Assets for Mobile
Conduct Keyword Research
Iterate Based on the Analytics You Measure
How to do Digital Marketing?
www.nidmindia.com
The most cost-effective way of marketing
Very promising for small businesses
Easily measurable form of marketing
Better conversion rates
Lead Generation
Easier to monitor competitors
Helps you target ideal buyers effectively
Better ROI
It helps you connect with mobile customers
Compete with large corporations
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
What Are the Benefits of Digital Marketing?
www.nidmindia.com
Search Engine Optimization (SEO)
Pay-per-click advertising (PPC)
Website Marketing
Content Marketing
Social Media Marketing (SMM)
Email Marketing
Affiliate Marketing
Types of Digital marketing
www.nidmindia.com
Planning digital marketing campaigns, including
web, SEO/SEM, email, social media and display
advertising
Maintaining our social media presence across all
digital channels
Measuring and reporting on the performance of all
digital marketing campaigns
Digital Marketing Roles and Responsibilities
www.nidmindia.com
Digital marketing never stands still. It’s a field that’s
always evolving, with new internet marketing trends like
artificial intelligence (AI) and video marketing growing at
rapid rates. Even more established areas like SEO continue
to shift year by year, and digital marketers must never stop
learning.
What’s Happening in Digital Marketing Today?
www.nidmindia.com
About The Ultimate Guide to Digital Marketing
www.nidmindia.com
Rule #1 in marketing is to make the right offer at the right
time and in the right place. Today, your customers are
online: hanging out in social media, staying updated on news
sites and blogs, and searching online when they have a need.
Effective digital marketing can be an enormous boon for business.
More than 60 percent of marketers have moved their focus from
traditional to digital marketing.
www.nidmindia.com
THANK YOU
www.nidmindia.com
+91 9611361147
nidmindia@gmail.com

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TOP 10 DIGITAL MARKETING INSTITUTES IN BANGALORE.pdf

  • 2. What is Digital Marketing? www.nidmindia.com The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers
  • 3. www.nidmindia.com This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.
  • 4. How Does Digital Marketing Work? Digital marketing is hugely helpful to firms in that it allows them to grow their audience as far as their budget allows. a firm may reach the perfect target client on a local, national, or international stage, all while staying on budget www.nidmindia.com
  • 5. Define Your Goals Identify Your Target Audience Establish a Budget for Each Digital Channel Strike a Balance Between Paid and Free Digital Strategies Create Engaging Content Optimize Your Digital Assets for Mobile Conduct Keyword Research Iterate Based on the Analytics You Measure How to do Digital Marketing? www.nidmindia.com
  • 6. The most cost-effective way of marketing Very promising for small businesses Easily measurable form of marketing Better conversion rates Lead Generation Easier to monitor competitors Helps you target ideal buyers effectively Better ROI It helps you connect with mobile customers Compete with large corporations 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. What Are the Benefits of Digital Marketing? www.nidmindia.com
  • 7. Search Engine Optimization (SEO) Pay-per-click advertising (PPC) Website Marketing Content Marketing Social Media Marketing (SMM) Email Marketing Affiliate Marketing Types of Digital marketing www.nidmindia.com
  • 8. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising Maintaining our social media presence across all digital channels Measuring and reporting on the performance of all digital marketing campaigns Digital Marketing Roles and Responsibilities www.nidmindia.com
  • 9. Digital marketing never stands still. It’s a field that’s always evolving, with new internet marketing trends like artificial intelligence (AI) and video marketing growing at rapid rates. Even more established areas like SEO continue to shift year by year, and digital marketers must never stop learning. What’s Happening in Digital Marketing Today? www.nidmindia.com
  • 10. About The Ultimate Guide to Digital Marketing www.nidmindia.com Rule #1 in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.
  • 11. Effective digital marketing can be an enormous boon for business. More than 60 percent of marketers have moved their focus from traditional to digital marketing. www.nidmindia.com