2. Marketing
By-:
Keshav Gupta
MCA 2nd
Semester

3. What is
marketing?
 Marketing
is the
process of
communicating the
value of a product or
service to customers
for selling that
product or service.

4. Types of
Marketing
1.
Traditional
Marketing
2.
Digital
Marketing

5. Traditional
Marketing
 Traditional marketing utilizes
strategies like direct sales, TV,
radio, mail, print advertising.

6. Digital
Marketing the
 Digital marketing is
process of marketing a
product or service using the
Internet.

7. How big is
Digital
Marketing and
what does it
do for the user

8. Types of Digital Marketing
• Search Engine Marketing,
• Social Media Marketing,
• Mobile Marketing.

9. Search engine advertisement
Is Google really a search engine with 60%
space given to paid links?

10. Social media advertising
FB Marketers
can target you
by location,
sex, age,
interests

11. Mobile advertisement
Mobile marketers
can target you by
device type, model,
OS, screen size,
geography,
Operator!

12. How would you
advertise a
product or
service on the
Internet

13. Display ads
A Chabbra
saree ad in a
London
newspaper?

14. Digital Advertising
Used to:
Increase website traffic (i.e., click-through)
Encourage product trial, purchase, & conversion
Encourage repeat purchase activity & referral
Eg: display advertising, banner ads, search engine
marketing.
Trends to 2013
Digital advertising spend was £3.5 billion in the UK,
a 5.2% rise from 2012, exceeding TV advertising
spend for the first time.
⇑Growth in SE marketing (up 9.5% to £2.15 billion)
⇑Growth in video advertising (up increasing 140%,
generating £28.3 million).
⇩Decline in display advertising (by 4.4% in 2009),
⇩Decline in classified advertising (by 5.3% to £677.4
million down from £715.2m in 2008).

15. What are the key
considerations when
advertising on the net

16. Search Engine Marketing
SEM is a set of marketing methods to increase the visibility of
a website in search engine results pages (SERPs) includes
search engine optimization (SEO),
Pay per click (PPC),
contextual advertising,
digital asset optimization
paid inclusion

17. SEO(Search Engine
Optimization )
Search Engine Optimization can
increase the search engine
rank and site traffic of any
company. Search Engine
Optimization or SEO, attempts
to improve a website's
organic search rankings by
increasing the website
content's relevance to search
17

18. 18

19. Google Traffic Estimator
 Google
Trafic Estimator is a
website analysis tool which
provides vital information
and estimated data of
websites. Using mathematical
and statistical methods we
can estimate websites' value,
advertisement earnings by
market and traffic such as
visitors and page views and
19

20. Basics of Google Traffic
Estimator
20

21. 21

22. 22

23. Let’s begin with
some trivia
How
many Google searches
happen daily?
◦100 Million
◦50 Million
◦2.5 Billion
◦4 Billion
That’s 2.8 million in a minute and 166
million in an hour. Approx 4 billion in a
day.

24. Let’s begin with
some trivia
If
Facebook were a country, where
would it rank globally by
population?
◦9th
◦5th
◦3rd
◦1st

25. Let’s begin with some trivia
How
many likes, comments and
posts are put on Facebook everyday?
◦35 Billion
◦3.5 Billion
◦350 Million
◦35 Million
That’s 2.4 Million in a minute 145 Million in
an hour, and approx 3.5 billion in a day.

26. How US is stacked
by ad spend
Online
ad
spend
has
crossed
any
traditio