Digital marketing is a process that uses digital technologies and channels to promote products and services. It allows companies to reach a global audience 24/7 through search engine optimization, pay-per-click advertising, social media marketing, content writing, and other digital marketing tools. The objective is to engage the right target audience and motivate them to take action in order to maximize return on investment. Digital marketing consists of SEO, PPC, social media marketing, content marketing, email marketing, and other strategies.