CShyne_Point of View_Digital Marketing.pdf
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This document provides an overview of digital marketing trends and strategies. It discusses what digital marketing is, including online, social, and mobile aspects. Various types of digital marketing are described, such as websites, blogging, search engine optimization, email marketing, and mobile apps. Social media is defined and its impact on marketing discussed. Frameworks for digital marketing are presented, including the 4 E's of educate, engagement, experience, and excitement, and the 7 C's of content, community, communication, commerce, connection, context, and core goals. The presentation concludes with how firms can engage customers through online, social, and mobile engagement and the social media engagement process.
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CShyne_Point of View_Digital Marketing.pdf
- 1. DIGITAL MARKETING KEYNOTE PRESENTATION Presented by CShyne Feedback Trends Ads Market
- 2. AGENDA INTRODUCTION CONCLUSION MARKET TRENDS What is Digital Marketing: Online, Social and Mobile? Types of Marketing How has Social Media impacted marketing?
- 3. WHAT IS DIGITAL MARKETING? Digital marketing pertains to all online marketing activities, which includes all digital assets, channels, and media, spanning not just online but also social media and mobile marketing.
- 4. TYPES OF MARKETING Available Market Target Market Potential Market Digital Marketing Website Design Blogging Search Engine Optimization
- 5. TRENDS IN DIGITAL MARKETING Social Media refers to online and mobile technologies that create and distribute content to facilitte interpersonal interactions , with the assistance of various platforms, services and tools to help consumers and firms build connections. Social Media E-mail Marketing Digital Campaign Content Marketing Mobile Apps SEO
- 6. THE 4 E FRAMEWORK FOR DIGITAL MARKETING EDUCATE ENGAGEMENT EXPERIENCE EXCITEMENT Help them experience products, whether directly or indirectly. Educate them about the offering. Excite customers with relevant offers Give them an opportunity to engage with the firm's digital marketing activities.
- 7. THE 7C ONLINE MARKETING FRAMEWORK CONTENT CORE GOALS CONTEXTUAL ELEMENTS (DESIGN & NAVIGATION) 2 3 1 COMMUNITY COMMUNICATION COMMERCE CONNECTION 4 7 5 6
- 9. HOW DO FIRMS ENGAGE THEIR CUSTOMERS? Firms should go about engaging customers through online, social and mobile media. Social Media Engagement Process includes: Listen, Analyze and Do.
- 10. THANK YOU DIGITAL MARKETING Foundations Of Marketing Course: MRK 2100 Sinclair Community College