We are a visual communication company that creates effective visual elements, using Graphics, Media, Web and Print as the major communicator, using the most innovative and value-based approach, with the good support of experienced professionals from various fields in the advertising, Media, (P.R) Graphics, Web and printing industry, who make up our team.
We understand the importance of Mobile Apps developments and how it compliments the internet presence of our customers. our accomplished designers and developers through the medium of the interactive mobile applications aim to make the lives of the entrepreneurs easier and smooth. Mobile applications we develop are robust in nature, promises the required user experience and has the strength to withstand required scale up to match up with future expectations.
a lot of business owners and marketers in Indonesia haven't not know comprehensively about digital marketing. whereas all the activities of marketing, promotion and branding can be done with a more interactive through digital channels. So this is the introduction that i've made for them. please enjoy.
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
Digital marketing is very helpful to learn because in digital marketing the future scope is in higher rate coming years the whole world becomes digital so that's why start learn digital marketing.
10 Digital Marketing Essentials For TechnologistsJohn Brunswick
10 Digital Marketing Essentials for Technologists takes a first pass at creating a shared understanding and language for technologists and marketers around goals, measurements and capabilities. Think of this as digital marketing bootcamp 101.
We are a visual communication company that creates effective visual elements, using Graphics, Media, Web and Print as the major communicator, using the most innovative and value-based approach, with the good support of experienced professionals from various fields in the advertising, Media, (P.R) Graphics, Web and printing industry, who make up our team.
We understand the importance of Mobile Apps developments and how it compliments the internet presence of our customers. our accomplished designers and developers through the medium of the interactive mobile applications aim to make the lives of the entrepreneurs easier and smooth. Mobile applications we develop are robust in nature, promises the required user experience and has the strength to withstand required scale up to match up with future expectations.
a lot of business owners and marketers in Indonesia haven't not know comprehensively about digital marketing. whereas all the activities of marketing, promotion and branding can be done with a more interactive through digital channels. So this is the introduction that i've made for them. please enjoy.
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
Digital marketing is very helpful to learn because in digital marketing the future scope is in higher rate coming years the whole world becomes digital so that's why start learn digital marketing.
10 Digital Marketing Essentials For TechnologistsJohn Brunswick
10 Digital Marketing Essentials for Technologists takes a first pass at creating a shared understanding and language for technologists and marketers around goals, measurements and capabilities. Think of this as digital marketing bootcamp 101.
This presentation is an overall summary of digital marketing, how it works, the aspects, components, and processes within digital marketing, as well as the effects of social media and how it has revolutionized digital marketing. I hope anyone who views this presentation learns a thing or two about digital marketing!
Presentation used to support a training session run at BCF Technology to embrace digital marketing technologies tools
BCF technology is a worldwide provider of animal and veterinary diagnostic imaging solutions.
Curious about the future of hospitality marketing and distribution? This presentation to HSMAI's Washington, DC chapter explains why the future of hospitality marketing for independent hotels and brands alike starts this year.
3Funnel surveyed 111 marketing executives on the software tools they use on a regular basis. The respondents were whittled down into 83 digital marketing professionals.
The respondents were mostly based in London and Dublin with a few from the US.The survey was conducted via online questionnaire between Dec 10th and 27th 2013.
Gathering all digital marketing tools divided into
1. By digital marketing funnels
2. By digital services & solutions and
3. By marketing objective or purpose
This presentation is meant to be the first set of slides one should need to go through before (s)he starts working in the domain. THIS IS NOT MEANT FOR ADVANCED EXPERIENCED DIGITAL MARKETING PROFESSIONALS.
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
Masterclass: Exceed Your Demand Generation GoalsLinkedIn
Marketers are more likely than ever to have a seat at the revenue table with the C-suite. But with this raised profile comes added accountability. Increasingly, marketers are concerned with how to exceed demand gen objectives that demonstrate their impact to the bottom line. Learn how you can target, convert and measure on LinkedIn, and how you can use the platform to deliver real business impact.
This presentation is an overall summary of digital marketing, how it works, the aspects, components, and processes within digital marketing, as well as the effects of social media and how it has revolutionized digital marketing. I hope anyone who views this presentation learns a thing or two about digital marketing!
Presentation used to support a training session run at BCF Technology to embrace digital marketing technologies tools
BCF technology is a worldwide provider of animal and veterinary diagnostic imaging solutions.
Curious about the future of hospitality marketing and distribution? This presentation to HSMAI's Washington, DC chapter explains why the future of hospitality marketing for independent hotels and brands alike starts this year.
3Funnel surveyed 111 marketing executives on the software tools they use on a regular basis. The respondents were whittled down into 83 digital marketing professionals.
The respondents were mostly based in London and Dublin with a few from the US.The survey was conducted via online questionnaire between Dec 10th and 27th 2013.
Gathering all digital marketing tools divided into
1. By digital marketing funnels
2. By digital services & solutions and
3. By marketing objective or purpose
This presentation is meant to be the first set of slides one should need to go through before (s)he starts working in the domain. THIS IS NOT MEANT FOR ADVANCED EXPERIENCED DIGITAL MARKETING PROFESSIONALS.
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
Masterclass: Exceed Your Demand Generation GoalsLinkedIn
Marketers are more likely than ever to have a seat at the revenue table with the C-suite. But with this raised profile comes added accountability. Increasingly, marketers are concerned with how to exceed demand gen objectives that demonstrate their impact to the bottom line. Learn how you can target, convert and measure on LinkedIn, and how you can use the platform to deliver real business impact.
SmartReach Digital Lunch and Learn - The Digital Power Couplebrittneyblock
Thank you for attending the SmartReach Digital Lunch and Learn! Please, feel free to reach out should you have any questions regarding the presentation.
Alastair Cartwright - Integrating google adwords into your direct hiring stra...Emma Mirrington
Alastair Cartwright from Granger Reis presents a strategy for online recruitment and how to integrate google adwords into your sourcing strategy. 14/10/10 The FIRM direct sourcing event
Explore LinkedIn’s demand generation capabilities and get equipped to create LinkedIn advertising campaigns that effectively generate and nurture high-quality leads.
Verify Digital - Verified Lead GenerationMatthew King
Lead generation and verified leads from Verify Digital. Complete methodology from Understanding Brand & Target Audience through to Verified Leads. Visit www.verifydigital.me
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...Seema Chauhan
Bonwic is a professional digital marketing & web design company in India offers eCommerce website design, website development, seo services, social media marketing, email marketing, mobile marketing, internet marketing services and so on.
aol mail change password~@~ aol mail settings problems with aol mailjeetendraweb
aol mail change password~@~ aol mail settings problems with aol mail
Your AOL password should be like a fingerprint – uniquely yours. It protects your AOL account from unauthorized access and is your secret identity for signing on to the AOL software or any AOL service, such as AOL Mail or AIM.
The customer acquisition lifecycle for marketing providers is changing. The traditional sales funnel is dead.
Join WordStream and UpCity on the transition from the sales funnel to a flywheel of engaging, converting, and delighting your customers, prospects, and advocates.
In this session, you'll:
- Identify how to engage with your audience at each stage of the customer lifecycle
- Discover practical ways to benchmark and grow your digital reputation and credibility
- Build a network of ambassadors that can help you grow your brand
Live Webinar: Programmatic Buying Reach and Acquire High Value Customers at S...LinkedIn
Keren Katz, Programmatic Lead at LinkedIn, will discuss programmatic advertising—the automation of media buying and selling using data and technology that transacts in real-time—and the options available at LinkedIn.
In this session, we’ll cover:
- Why choosing display inventory with a high visibility is crucial in programmatic advertising
- How to access LinkedIn display inventory programmatically
The various auction types available within LinkedIn’s display inventory
Lead Generation | Best Practices for B2B Lead Generationrevenuewave0
Effective lead generation involves employing diverse strategies such as content marketing, SEO, and social media targeting a defined audience. Compelling content, optimized landing pages, CRM integration, and continuous testing optimize conversions. Using analytics, lead scoring, and automation tools helps in personalized engagement, improving overall results and nurturing potential leads efficiently. www.revenuewave.io
The benchmarks are in.
Wouldn't it be nice to know exactly how you match up against your biggest Google competitors? Well, now you can.
In this webinar we're releasing REAL Google Ads industry data. This is your chance to be the very first to indulge in the actionable (yet surprising) insights.
You'll get a front-row seat to the most critical performance metrics, including:
- Click-through-rate.
- Cost-per-click.
- Conversion rate.
Don't miss out on the chance to not only see the data, but understand how to use it to crush your business goals this quarter.
Similar to An Introduction to Digital Marketing (20)
A recent study found that over 90% of 18-24 year olds said they would trust health information they found on social media.
Let’s face the facts: we live in a digitally connected society where social apps replace traditional communication. Actively engaging on social media tells your patients you care, that you’re listening, and that you want to be involved in their health.
Here are six ways you can use social media tools to engage your patients.
Why do you need Content Marketing if you already have an SEO strategy? Because 1 is good but 2 is better. Liz tells you how to make your content and SEO work together for maximum ROI.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Proprietary and Confidential 2
Who Am I?
Richard Briddock: Media Director
As the Media Director, Rich leads Cardinal’s SEM practice, which includes oversight of the
search, display, analytics and reporting disciplines. He also serves as the strategic advisor for
all of Cardinal’s top SEM clients.
Richard’s digital marketing experience includes working on multi-million dollar media
accounts for a number of fortune 500 companies including Verizon, H&R Block and Equifax.
He is a specialist in holistic SEM strategy, paid search optimization, mobile optimization,
conversion and analytics and is always looking to develop innovative approaches to
improve client performance.
5. Traditional Advertising On The Decline
PRINT ADVERTISING REVENUE
↓62% IN THE LAST 10 YEARS
RADIO ADVERTISING SPEND FELL
BY 2% FROM 2010 TO 2013
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6. Digital Advertising Growing Exponentially
ONLINE ADVERTISING
Proprietary and Confidential 6
REVENUE
↑ 36% IN THE LAST 2 YEARS
ONLINE AD SPEND
ESTIMATED TO
DOUBLE FROM 2011-
2016
7. Digital Advertising Growing Exponentially
83% OF PEOPLE IN THE US HAVE PURCHASED
SOMETHING ONLINE WHILE AN EVEN HIGHER % HAVE
RESEARCHED A PRODUCT.
Proprietary and Confidential 7
8. Digital Advertising Growing Exponentially
SALES ON MOBILE DEVICES WILL ↑ FROM
15% TO 25% BY 2017
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9. B2B Advertising
1.3 Million Businesses Currently Advertise on Google
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10. B2B Advertising: The Challenge
Generating high-quality leads is by far the number
one challenge for B2B marketers (61%).
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B2B Advertising: The Solution
The most effective lead generation tactic used by B2B
marketers is the company website followed by
email marketing and SEO/PPC (digital marketing).
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B2B Advertising
Lead generation budgets are going up for
about 50% of B2B marketers. Budgets will stay
flat for 44%. Only a small number of marketers
(7%) expect lead generation budgets to shrink.
18. Paid Search: Understanding Interactions On The Purchase Funnel
Customer Purchase Funnel
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Display
Paid Search
Remarketing/RLSA
19. Paid Search: The Value Proposition
Reach Real-time distribution at massive scale
Relevance Your ad is seen only by customers who are looking for what you have
to offer
ROI Pay-per-click model ensure that you are paying for qualified leads
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20. Paid Search: The Value Proposition
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Paid Search: How It Works
1. Advertiser bids on a keyword related to their business
2. User searches with that keyword on Google
3. Advertiser’s ad appears above a list of search results4
5
4. User clicks on the ad and goes to the advertiser’s website
5. Advertiser pays Google for click based on bid
28. Paid Search: Multiple Touch Points
One visit is not enough, especially in B2B
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29. Proprietary and Confidential 29
Paid Search: Remarketing
Remarketing Gives You That Second Chance
- Stay top of mind throughout the sales cycle
- Bring past visitors back to your site to convert
30. 30
Paid Search: Remarketing Helps Close The Lead
Re-engage Interested Users with Display
31. 31
Paid Search: Remarketing Helps Close The Lead
3 Advantages of Remarketing
33. 33
Display: The Other 79%
Search is important, but is only part of the story
79%
of time online is
spent outside
search 21%
of time online is
spent searching
Use highly-targeted Display to reach your
customers when they aren’t searching.
34. 34
Display: Multiple Interactions Are Needed
Multiple interactions needed before converting
78%
of people don’t know where 70% they want to go before booking a trip
of mobile phone shoppers use 4 digital sources before making a
purchase
80%
is the average number of sources shoppers consult before making a
purchase
10.4
of luxury buyers do online research before making a purchase*
35. 35
Display: Tactical Mix
Focusing on performance
Business Awareness
Note: these positioning are indicative and can change
according to the optimisation and campaign set up
Placement
Demographics
Awareness
Similar Audiences
Keyword Contextual
Targeting
Affinity Segments
SNDS/DSK
In-Market
Dynamic & Static
Remarketing
Topic Targeting
Expected CPA
Influence
Influence
consideration
consideration
Drive sales
Advocacy Gmail Sponsored
Promotions
All steps of the funnel
36. SNDS and DSK - the power of Contextual targeting.
SNDS/DSK
Business Awareness
Influence
Influence
consideration
consideration
Drive sales
Advocacy
37
37. Search Network with Display Select
A simple new way to reach more customers at the moments that matter
Reach more customers
Reach 15% more potential customers
at a CPA similar to Search
Easy Setup
Built for search advertisers, you manage
the campaign the same way as a
search-only campaign
New signals select only the best places
to show your ads
Improved signals predict where your
ads are likely to perform best
How it Works
Expands an advertiser’s search keywords
to target the Google Display Network
allowing advertisers to achieve
incremental volume while maintaining
on average the same performance.
38
38. Display Select Keywords
Display Select Keywords is the ideal Display “gateway” product for Search-only advertisers who are
heavily CPA focused who want a dedicated Display budget.
Control & Predictability
Effectively manage your bids and placements to fit the value you get from your ads
Contextual relevance
Full contextual relevance to the page the user is browsing*
Selective targeting
Only shows your ads on pages with a high likelihood of driving conversions
* As opposed to contextual relevance to the users
past browsing
Keep in Mind:
● Expect volume around 10-15% of potential KCT when running on this product
● Easy Set Up / Opt In - Just use Search keywords, bids and creatives
● Dedicated budget and dedicated ad creatives are the main difference with an SNDS
campaign
39
39. Display Select Keywords: Key Benefits
Highly Relevant Targeting
Our Selective Contextual Matching matches your keywords to a subset of highly
relevant pages that have been earmarked as "high intent". We use common search
keywords that led users to the page, page visitor analysis, ad clicks, and conversions.
Efficient Performance
Before making the match, our predictive conversion models calculate the likelihood the visitor
will convert, and only complete the match if we believe there is a high likelihood of conversion.
Enhanced Control & Predictability
Tighter contextual match between keyword and page makes optimization of bids and
placements more predictable. So you can effectively manage your bids and placements to fit
the value you get from your ads
40
40. Business Awareness
Influence
Influence
consideration
consideration
Drive sales
Advocacy
Similar Audiences
Similar Audiences
41
41. Find new audiences similar to your best website visitors
Seed
Remarketing
lists
Similar Audiences
uses the same cookie as
Remarketing to find new users
42
42. Find new audiences similar to your best website visitors
Scale Free to use Simplicity Performance
By using Similar Audiences in
conjunction with Remarketing,
advertisers typically see the following
uplift*:
+ 60% + 48% + 41%
Impressions Clicks Conversions
43
44. Introduction to In-Market audiences
Highly qualified users
● Drive higher consideration among people actively researching and
intending to buy products and services you offer
● Next generation of audience targeting for performance advertisers
Business Awareness
Influence
Influence
consideration
consideration
Drive sales
Advocacy
45
45. Intent-based signals to spot In-market customers
Log into email
Log into social
network
Email friend about
car reviews
Check back into email to
share reviews with spouse
Car safety site
for electric cars
Visit blog discussing
electric cars
Revisit manufacturer site
to read pricing options
Visits
site to see options
for car financing
Click ad for hybrid
to see interior on manufacturer
site
Consumer
research
Product or
service listings
Content with strong
conversion history to related
segment
Recency and
frequency of
visits
Views and clicks
on related ads
Watch Video
46
46. Key benefits from In-Market
Real Time
• Always relevant with
cookies updated real time
• Lookout window customized
to different verticals with
varied conversion cycles
e.g. Auto vs. Consumer
Electronics
Reach intenders,
not interest
• Algorithm identifies
“intent” vs. “interest”
• Frequency / duration
of visits
• Dedicated linguist team
categorizes page types
that indicate intent
Scale
• 94% of internet users
• Global reach: Over 200M
in-market users weekly in
the US or 800M globally
• 300B+ impressions per
day
Transparency
& Control
• Full transparency and
control to adjust bids,
budget, creatives and
sites based on campaign
performance
• Learn about what
segments your audience
falls into through Google
Analytics Audience
reporting
47
47. KCT - capture customers for more conversions
Business Awareness
Influence
Influence
consideration
consideration
Drive sales
Advocacy
Keyword Contextual
Targeting
48
48. Keyword Targeting uses the keywords you’ve chosen to match ads with users who have visited
contextually relevant content
Extended Keyword Match (how it
works)
The “Extended keyword match”
segment means the placement was
relevant to the keywords you chose
and related factors, such as the
content of the web pages a person
seeing your ad has recently browsed.
Keyword Contextual Match
49
49. Gmail Sponsored Promotions
Gmail Sponsored
Promotions
All steps of the funnel
according to targeting and
creative.
Business Awareness
Influence
Influence
consideration
consideration
Drive sales
Advocacy
50
50. Best In Class Creative Example: Standard HTML
Teaser
Expanded Ad
Why this works:
Perks (free delivery, $10 credit)
highlighted in teaser and
expanded ad
Colorful image in line with brand
Clear CTA
Clear step-by-step instructions to
illustrate visually how the product
works
1
1
1
2
3
4
2
3
4
51
51. Gmail Sponsored Promotions - Create and
Capture Demand
Create
Demand
Capture
Demand
How to Reach Campaign Tips
Exclude advertiser domain.
Use demographic, interest, keyword,
job, and/or product purchase
targeting. Try targeting similar and/or
complementary domains to reach
potential customers
● Include a special offer or discount to
create a sense of value and urgency for the
user
● Design for your audience: Create ads for a
target audience with custom imagery,
messaging and offers
Use domain targeting to reach users
you already have a relationship with
● Offer something: Give customers a reason
to come back/buy and set offer apart in the
inbox
● Upsell or cross-sell: Consider
complementary purchases or upgrades
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52. GSP Targeting Options
Gmail Sponsored Promotions are designed to reach users -- not cookies, not
emails, not placements. Unique targeting makes it possible optimize for a
Available targeting:
Age /
Gender
specific audience
User interest verticals Job
Geo /
Language
Domain Device
Keyword Product purchase
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58. About Cardinal Web Solutions
Top Interactive Marketing Agency
Cardinal Web Solutions is a creative group of marketing professionals skilled at leveraging traditional and
innovative mediums empowering small to medium-sized businesses and national brands. We focus on
driving your profits through improved search results rankings, increased website traffic, social media
orchestration, and other interactive marketing techniques.
Credibility from…
Proprietary and Confidential 58
60. How well is your strategy
working?
To download today’s presentation as
well as receive a Complimentary
Needs Analysis-www.
cardinalwebsolutions.com/apex
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