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Digital Marketers

The document is a comprehensive guide on call tracking tailored for digital marketers, detailing various models such as static and dynamic tracking by sources, keywords, and sessions. It highlights features like unique number assignments, call analytics, and advanced functionalities for optimizing marketing campaigns and tracking caller behavior. Additionally, it emphasizes the importance of integrating these tools with existing systems and the potential for improving conversion rates and customer service through effective real-time data tracking.

Technology◦
Related topics:
Google Analytics•Web Analytics Overview•Small Business Strategies• digital-strategy•Lead Generation Strategies•
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1 CALL TRACKING The complete guide for Digital Marketers
2 • Call tracking models for Marketers • Static call tracking • Dynamic call tracking by sources • Dynamic call tracking by keyword • Dynamic call tracking by session • Advanced call tracking features • Arrange free demo CONTENTS
STATIC DYNAMIC BY SOURCE DYNAMIC BY USER / SESSION 3 CALL TRACKING MODELS FOR MARKETERS Identify the channels that generate more calls Get an overview of which campaigns drove calls Optimize keyword ads & get deep data about caller behavior
USEFUL FOR: 4 STATIC CALL TRACKING Number Assignment (manual or api) Call Center or Business Call Status / Channel Call Length / Caller ID Google Analytics Directories Offline Campaigns Emailing Store Locator Web Forms
5 STATIC CALL TRACKING UNIQUE NUMBER PER AGENT / PROPERTY Offline800k Zoopla visits Listings Dedicated Numbers with Call Whispers & Email Alerts 40mil
USEFUL FOR: 6 DYNAMIC CALL TRACKING BY SOURCES Dynamic Number Assignment (based on online sources) JavaScript Call Status / Channel Call Length / Caller ID Web Page / UTMS / Affiliate ID Google Analytics Affiliate Networks B2B Campaigns SMB Offline ConversionsCall Center or Business
7 50 2000 UNIQUE NUMBER PER CHANNEL UTMS = SOURCE / MEDIUM / CAMPAIGN Sources Monthly Calls Offline Conversions Uploaded Daily via Webhelp DYNAMIC CALL TRACKING BY SOURCES
USEFUL FOR: 8 DYNAMIC CALL TRACKING BY KEYWORD Dynamic Number Assignment (based on user session) JavaScript Call Status / Channel Call Length / Caller ID Web Page Keyword / Customer Journey Google Analytics Ads / DMP Facebook Retail Travel Automotive Services Offline ConversionsCall Center or Business
9 DYNAMIC CALL TRACKING BY SESSION UNIQUE NUMBER PER SESSION 5000 Dedicated Pool Number Monthly Calls Offline Conversions & Eulerian Sync
10 DYNAMIC CALL TRACKING – SEAT (VW GROUP) Support - sales force during periods of high traffic Respond - best & quickly as possible to customer requests Monitor - sales activity Replacement – dynamic numbers Assignment – tracked mobile numbers Call Data – sent to customer’s CRM Conversion – rate increased x2 on recovered leads Real-time – visibility on operation success Exchanges – facilitated between sales & customer Means Goals Results
11 DYNAMIC CALL TRACKING – SEAT (VW GROUP) DYNAMIC NUMBER SALES REPLACEMENT Recovery of caller's navigation data through dynamic call tracking Sending SMS alerts on the seller's side (containing the chassis number) & calling in case of a missed call
12 TRACKING OFFLINE CONVERSIONS SOURCE CAMPAIGN KEYWORD CALL LENGTH Bing “Branding” “Car Dealer” 00.03.42 Unique Call Tracking Number Forwarded to your Call Center or Business $1500 SALES iovox captures data & send to Analytics/CRM Platforms
ADVANCED CALL TRACKING FEATURES CALL WHISPERS & ALERTS Let your customers know instantly that you’ve delivered a lead, or they’ve missed a call. SMS & TEXT-TO-SPEECH Reliable carrier-grade deliver of SMS to both mobile & landline numbers globally. CALL BLOCKING & SPAM FILTERS Track & prevent nuisance calls from reaching your customers. REST API iovox’s Rest API enables simple integration to your existing systems & workflow tools. MOBILE APP Organize & keep track of all your mobile calls. Take notes, tag calls for search, share details with others or to your CRM. CALL BACK Make it easier to contact you or your customers with call back. RECORDING & TRANSCRIPTIONS Effortlessly record & transcribe your calls into content you can search & share, just like email. ANALYTICS Powerful Enterprise-class analytics, tailored to your business needs. 13
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