Discover how Digital Marketers use Call Tracking to increase leads, conversions and revenue. Improve your campaign ROI today!

1. 1
CALL
TRACKING
The complete
guide for
Digital Marketers

2. 2
• Call tracking models for Marketers
• Static call tracking
• Dynamic call tracking by sources
• Dynamic call tracking by keyword
• Dynamic call tracking by session
• Advanced call tracking features
• Arrange free demo
CONTENTS

3. STATIC DYNAMIC BY SOURCE DYNAMIC BY USER / SESSION
3
CALL TRACKING MODELS FOR MARKETERS
Identify the
channels
that generate
more calls
Get an overview
of which
campaigns
drove calls
Optimize keyword
ads & get deep
data about
caller behavior

4. USEFUL FOR:
4
STATIC CALL TRACKING
Number Assignment
(manual or api)
Call Center
or Business
Call Status / Channel
Call Length / Caller ID
Google
Analytics
Directories Offline Campaigns Emailing Store Locator Web Forms

5. 5
STATIC CALL TRACKING
UNIQUE NUMBER
PER AGENT / PROPERTY
Offline800k
Zoopla visits
Listings
Dedicated Numbers
with Call Whispers
& Email Alerts
40mil

6. USEFUL FOR:
6
DYNAMIC CALL TRACKING BY SOURCES
Dynamic Number Assignment
(based on online sources)
JavaScript
Call Status / Channel
Call Length / Caller ID
Web Page / UTMS / Affiliate ID
Google
Analytics
Affiliate Networks B2B Campaigns SMB
Offline
ConversionsCall Center
or Business

7. 7
50
2000
UNIQUE NUMBER
PER CHANNEL
UTMS = SOURCE / MEDIUM / CAMPAIGN
Sources
Monthly Calls
Offline Conversions
Uploaded Daily
via Webhelp
DYNAMIC CALL TRACKING BY SOURCES

8. USEFUL FOR:
8
DYNAMIC CALL TRACKING BY KEYWORD
Dynamic Number Assignment
(based on user session)
JavaScript
Call Status / Channel
Call Length / Caller ID
Web Page
Keyword / Customer Journey
Google Analytics
Ads / DMP
Facebook
Retail Travel Automotive Services
Offline
ConversionsCall Center
or Business

9. 9
DYNAMIC CALL TRACKING BY SESSION
UNIQUE NUMBER
PER SESSION
5000
Dedicated
Pool Number
Monthly Calls
Offline Conversions
& Eulerian Sync

10. 10
DYNAMIC CALL TRACKING – SEAT (VW GROUP)
Support - sales force during periods of high traffic
Respond - best & quickly as possible to customer
requests
Monitor - sales activity
Replacement – dynamic numbers
Assignment – tracked mobile
numbers
Call Data – sent to customer’s CRM
Conversion – rate increased x2 on
recovered leads
Real-time – visibility on operation success
Exchanges – facilitated between sales & customer
Means
Goals
Results

11. 11
DYNAMIC CALL TRACKING – SEAT (VW GROUP)
DYNAMIC
NUMBER
SALES
REPLACEMENT
Recovery
of caller's
navigation
data
through
dynamic
call
tracking
Sending SMS alerts on the seller's side
(containing the chassis number)
& calling in case of a missed call

12. 12
TRACKING OFFLINE CONVERSIONS
SOURCE
CAMPAIGN
KEYWORD
CALL LENGTH
Bing
“Branding”
“Car Dealer”
00.03.42
Unique Call Tracking
Number
Forwarded to your Call
Center or Business
$1500 SALES
iovox captures data &
send to
Analytics/CRM
Platforms

13. ADVANCED CALL TRACKING FEATURES
CALL WHISPERS & ALERTS
Let your customers know instantly that
you’ve delivered a lead, or they’ve
missed a call.
SMS & TEXT-TO-SPEECH
Reliable carrier-grade deliver of SMS to
both mobile & landline numbers
globally.
CALL BLOCKING & SPAM FILTERS
Track & prevent nuisance calls from
reaching your customers.
REST API
iovox’s Rest API enables simple
integration to your existing systems &
workflow tools.
MOBILE APP
Organize & keep track of all your mobile
calls. Take notes, tag calls for search,
share details with others or to your CRM.
CALL BACK
Make it easier to contact you or your
customers with call back.
RECORDING & TRANSCRIPTIONS
Effortlessly record & transcribe your
calls into content you can search &
share, just like email.
ANALYTICS
Powerful Enterprise-class analytics,
tailored to your business needs.
13

14. Contact iovox
today to
schedule a
free demo
THANK YOU FOR YOUR TIME
www.iovox.com
www.iovox.com/enterprise
hello@iovox.com
UK: +44 20 7099 1070
FR: +33 1 84 88 46 40
USA: +1 888 408 4128
AUST: +61 2 8520 3530
LinkedIn
@iovox
Facebook
Instagram