CallRail is a leader in call tracking software that helps marketers optimize advertising campaigns and increase sales effectiveness. Their intuitive software tracks, records, and analyzes phone calls from digital marketing campaigns to provide insights into what channels and keywords are most effective. CallRail helps businesses increase call volumes and drive high-quality leads that convert into revenue by connecting online and offline user journeys through call tracking and analytics.

2. About CallRail
Leader in Call Tracking
on G2 Crowd and the
Google Apps Gallery
60,000 Companies
trust CallRail
31x
Three year revenue
growth
CallRail’s intuitive software helps data-driven marketers optimize the performance of their advertising
campaigns, increase sales effectiveness, and improve customer retention.

3. Who uses CallRail?
• Marketing Agencies
• Healthcare
• Insurance
• Automotive
• Education
• Legal
• E-commerce
• Retail
• Real Estate
CallRail helps businesses in
the following industries:

4. CallRail’s intuitive self-service software,
tracks, records, and analyzes phone calls.
We’re passionate about helping forward-thinking businesses and marketing
agencies recognize the value of call attribution as part of their marketing
campaigns.

5. In today’s digital
marketing landscape, why
do phone calls matter?

6. 0
20
40
60
80
100
120
140
160
180
2015 2016 2017 2018 2019 2020
Business calls from mobile click-to-call, by format
Search Landing pages Traditional display Native social Messaging Apps
Source: BIA/Kelsey
Inbillions

7. Inbound phone
calls convert to
revenue 10-15x
more than web
leads.

8. If you can track where these calls are coming from,
you will have a clearer idea of what marketing
channels, campaigns, and PPC keywords are
working best.

9. CallRail’s powerful and intuitive call
tracking and analytics help you connect
the offline and the online journey.

10. What do you get with CallRail?
Whisper
Messaging
10
Campaign
Attribution
Custom Call
Configuration
Powerful
Reporting Tools
Easy, Instant
Setup
Call Recording

11. Call Volume Lead Quality Marketing ROI
Digital marketers can use CallRail’s call tracking
and analytics to drive results in 3 key areas:

12. 1. Call Volume – Detailed Call Attribution
84% of marketers
agree attribution is
either critical or
very important to
their marketing
success.

13. 13
Source Call Tracking
Prospects view
your campaigns
Prospects call the
source tracking
number
Gain insights from
call analytics
Prospects see the tracking number
you selected for your campaign
Calls forwarded to
your business phone
with campaign
source info

14. 14
Session Call Tracking
Prospects view
your website
Calls forwarded to
your business phone
with session info
about where they
came from before
calling
Gain insights from
call analytics
A tracking number is
assigned to them
from your number
pool
Their tracking number
is inserted into your
website for their session

15. 2. Lead Quality – Drive Calls that Close
Increasing call volume
is only good if you can
ensure you’re sending
high-quality leads.

16. Conversation Intelligence
Use CallRail’s included call recording and Conversation Intelligence to
optimize marketing based on the results of your phone calls.

17. Conversation Intelligence: CallScore
Automatically analyze the
content of a call to
determine if it is a lead or not
in real time using:
• Machine learning
• Lead scoring algorithms
• Call metadata

18. Conversation Intelligence: CallScribe
Transform your telephone
conversations into searchable,
speaker-organized transcriptions.
Armed with keyword spotting,
CallScribe instantly identifies
keywords and categorizes calls for
automated, detailed analyses of
your conversations.

19. 3. Boosting Marketing ROI
Integrating call analytics
with search tools, CRM,
marketing automation,
and other solutions will
attribute revenue to
phone calls.

20. Close the Attribution Gap with CallRail
It’s important to see not only
where phone call leads are
coming from but which
phone call leads close to
understand the true value
your marketing is driving.
• Google Analytics
• Google AdWords
• Salesforce
• Marketo
• HubSpot
View all of our integrations at callrail.com/integrations

21. CallRail Benefits
With call analytics, CallRail
clients that were
receiving $15 – $20k in
sales are now seeing $60 to
$70k in sales – that’s a
growth of 250%. 250%

22. CallRail.com/Pricing
Start your 14-day free trial today!

23. Questions?
sales@callrail.com