The Diginetica in.store platform is a clienteling solution that uses customer data from both online and offline interactions to personalize the in-store shopping experience. It tracks customer behavior in-store, enriches customer profiles with this offline data, and supports new engagement models like guided selling. The platform provides tools to increase store operations efficiency through real-time reporting and analytics. It aims to increase sales metrics like average order value through personalized recommendations and promotions.

1. in.store Platform for
Supercharging Brick & Mortar Stores Sales

2. Diginetica in.store is a Clienteling Solution For Delivering Customer Value and
Measure Store Performance in Real-Time
Identification &
behavioral tracking
User Context (UPS) 01
02
03
New engagement
models
Online
Interactions Data
Operational
TransparencyPurchases
In.store Platform is designed to personalise the customer’s in-store experience by using their
background and preferences from the relevance cloud, then enriching it with offline user
interactions that support a 360’ customer view and real-time OMNI operations.

3. Enriching Relevance Cloud With Offline Data
Stores
E-Commerce
Social
CRM/ Loyalty
Mobile
ERP (Inventory)
E-mail
POS
Web
Offline data
Call
center
Mobile apps

4. Identification & In-store Behavior Tracking is the Cornerstone Of
The Personalized Shopping Experience
RFID inventory tracking &
merchandising
Connected mobile apps
Footprint logging
Churn and
retention tracking
“Offline views” recording
Gaining a 360° customer view and enjoyable
personalized shopping experience means knowing
and understanding customer activities in-store.
We collect different customer interactions signals to
improve how we understand their needs and intent

5. In.store Platform Supports New Engagement Models
Online Store Entrance Departments /
Aisle
Fitting RoomCash Desk
•Store Post visit Communications
•Appointments Booking
•Offline Triggered Campaigns
•Store Arrival
Notifications
•Smart Fitting Room
•Guided Sales for SA
•Smart Inventory Pickup
•Personalized loyalty
offers and coupons
•Guided Sales for SA
•Personalized receipts,
loyalty offers and
coupons
Customer identification,
interaction history and
the smart personalization
engine allow retailers to
build efficient and tailored
personal engagements,
offers and communications

6. Increasing Efficiency With Real-time Operational Transparency
Personalized customer
relationship management
Enhanced Product
Knowledge
Real-time instore
performance reports
Cross-channel attribution
Enriching customer profiles
with offline data
KPI tracking & sales
associates motivation
(gamification, transparency)
Operations efficiency and agility is the cornerstone of lightning fast innovations.
Diginetica Platform provides functionality to build transparency in operations, sales
performance, training, communication and real-time reporting

7. Solution Overview & Journey

8. In.store Platform goals
Increase Average Order Value (AOV)
Personalize cross-selling & up-selling strategies
Build customer loyalty based on 1-to-1 approach
Increase rapidity of sales operations
Empower sales associates with enriched product information
Speed up in-store checkout
Increase conversion
Centralized store and sales management
(instrument to view and impact sales in real time across store and stores)

9. Use Cases
Increase conversion by providing
personalized recommendations,
personal prices and promotions,
services
Enhance customer experience
with mobile POS checkout
Pick-up orders. Increase
Average Order Value (AOV) by
personalized cross-selling
Trigger e-mail communications
with customer offline history
Improve store stock
management by using real-time
assortment in recommendations
and alternatives
Optimize store operations
Associate dashboard with key metrics
Centralization of tasks and announcements

10. In.store Platform Provides Associates With Key Insights
Features
Top sellers
by store
department
Solution helps associates to be always up-to-date
informing them on best-selling products, current
promotions and trending customer interests.
To maximize sales information compiled based on
store sales analysis, sales/margin goals and can be
controlled in real time by store management
Trending website
searches
Current promotions

11. Customer Identification Works in Different Ways
Features
Phone number
Simple identification methods are available at any
points of journey to support seamless and convenient
shopping experience. Loyalty card can be scanned,
swiped or entered by numbers. Just a second and
sales associate gets all customer data at hand
Loyalty card Order number
(for pick-up orders)

12. Actionable Customer OMNI Profile
Features
Segments and
attributes
Highly actionable customer profile provides
associates with personalized recommendations, client
interests and purchase history.
In.store Platform built on top of RichRelevance
products and Relevance Cloud empowers associates
with customer unified cross-channel profile
Single customer view
and personalized
recommendations
Both online and
offline customer data

13. Smart Product Page Adjusts To Current Customer
Features
Designed for
in-store usage
Product page adjusting to current customer
context guides through the key relevant product
details and provides personalized up & cross sell
recommendations.
The page also “knows” when it’s better showing
Similar items and when to show See Also items
Real-time
recommendations
Adjusts to
context and customer

14. In-store Shopping Cart and Payment Methods
Features
Send to POS
Offline cart checkout can be executed
in different ways depending on the
customer or payment method.
The shopping cart can be sent by email
Pay with mPOS
Apply Coupons

15. Features
Actionable analytics
for associates and
managers
Associate Dashboard is a space for recommended
personal actions and data. The target is to provide
sales people with the best advices based on their
performance and aggregated data
Customizable
metrics and reports
Associates
Leaderboard
Sales Associate Dashboard

16. Features
Self-improving
algorithms
Guided Sales let retailer sell faster and more. It can be
flexibly used in stores and on website in a form of self-
service kiosk or sales associate personal tool
Both in-store and
online tool
Natural language
questions
Guided Sales Functionality Easily Turns Tablet Into Self-Service Mode

17. Diginetica in.store is Powerful and Flexible Solution
Customizable
Cross-platform
Responsive
Short integration stage
SDK for 3d party apps
Integrates with
3rd party IT solutions

18. Three-step Integration Lets Build Core in.store Functionality
ERP CRM / Loyalty
Integrate with Relevance
Cloud
Set up integration with ERP:
catalog, stocks and other
key master data
Finalize integrating with
Customer Relationships
Data
The initial integration of Diginetica in.store is a 3-stage process and takes around 3 months.
Installing the hardware must be done within this timeframe

19. Tablets: cloud platform vs. proprietary mobile website
Mobile website in.store Platform
Extended customer omni-profile (offline + online) No Yes
Different modes: associate, director, self-service Limited Built-in
Solution scalability & flexibility Limited Very high
Cross-platform and Plug & Play architecture Limited Yes
Analytics and reporting, integrations with BI systems
and proactive recommendations
Limited Yes
Integrations with external solutions
(analytics, mPOS, CRM, Internet of Things)
Additional Development Built-in
Store operations management: tasks, KPIs,
announcements
No Built-in