Eight lessons are provided for improving online fundraising in 2015 based on analysis of 2014 results. Key insights include: 1) Personalizing outreach based on donor relationships and data; 2) Leveraging high-performing campaigns through resending and follow-ups; 3) Creating fundraising campaigns around additional holidays and events; 4) Framing donations as purchases by highlighting tangible impacts; 5) Motivating teams and donors through competitions; 6) Optimizing the donor experience for mobile; 7) Providing inspiring non-ask content to engage donors; 8) Thanking and recognizing donors for their impact. Overall, testing and analyzing donor behaviors and preferences is emphasized to best respond to their needs.
Kansas City Seminar - eTapestry - June 2010krucker
This document summarizes a seminar about how nonprofits can embrace technology to improve fundraising. It discusses how the economy is affecting donor behavior and nonprofit fundraising. It then provides strategies and tools for nonprofits to optimize their website, email communications, online donations, and customer relationship management (CRM) through the eTapestry fundraising platform. This includes tools for tracking donors, cultivating relationships, acknowledging gifts, and reporting on fundraising results.
This document discusses databases and analytics for nonprofit organizations. It covers fundamentals of databases, including collecting relevant data and metrics. It also discusses utilizing data through analytics to gain insights, improve performance, and make smarter decisions. Some key points covered include:
- Choosing appropriate data sources and metrics to measure depending on organizational goals
- Ensuring databases can effectively capture and report on necessary data across multiple channels
- Leveraging different types of analytics, including benchmarks, forecasts, and scenario planning, to support strategic decision making
- Setting goals and tracking key performance indicators to understand what approaches are most effective
This document discusses strategies for effective online fundraising. It notes that online revenue makes up about 10% of total nonprofit revenue. The key points are:
- Integrating online, email, social media, and other fundraising channels leads to better donor relationships and increased giving.
- Developing a structured email program with a regular schedule of different types of messages (e.g. welcome, action alerts, asks) can successfully engage online donors over time.
- Testing different elements of emails, webpages, and the user experience is important to maximize results.
- Analyzing metrics on activities, donations and user behavior can help nonprofits improve their online strategies.
Parachute Digital showcase 5 things charities and non-profits can do to create online donation pages that deliver real revenue.
1. Keep the form to one page with minimal fields
2. Make it easy to use on mobile devices
3. Chunk the content
4. Make sure the form is safe and data is validated
5. Be grateful and say thank you well
Shanelle Newton Clapham and Paul Bailey discuss how to integrate your online and offline fundraising channels to acquire new regular giving donors for your charity.
We tend to associate “going viral” with social media—in part because it’s relatively easy to see and measure the very public noise of social sharing in terms of likes, favorites, and retweets. However, the much quieter email forward is often a considerably more powerful influencer because its sharing is more targeted, personal, and urgent.
In this presentation, Chad White, Research Director at Litmus, and Justine Jordan, Marketing Director at Litmus, share insights gained from examining the forwards generated by more than 400,000 email sends. They cover benchmarks for forward-to-open rates, discuss different email tactics for spurring email forwards, and share real-world examples of highly viral emails.
This document provides an overview of direct mail marketing. It discusses that over $60 billion is spent annually on direct mail because it works by targeting specific audiences. Key points covered include the attributes of direct mail like flexibility, measurability, and building customer relationships. It also discusses important considerations for direct mail like list selection, offer design, and package elements. The goal is to provide relevant information and incentives to motivate the desired customer action.
When it comes to the promise of online as being critical to fundraising programs, it’s oftentimes difficult to distinguish between truth and fable. In an age where information is limitless and incorporating the best digital strategies can make or break your fundraising programs, it’s crucial to understand what you can realistically accomplish with fundraising online, and how existing solutions may be holding you back from achieving greatness.
In this webinar, we’ll uncover the 5 myths of digital fundraising, and then reveal the truths that will set you free!
Kansas City Seminar - eTapestry - June 2010krucker
This document summarizes a seminar about how nonprofits can embrace technology to improve fundraising. It discusses how the economy is affecting donor behavior and nonprofit fundraising. It then provides strategies and tools for nonprofits to optimize their website, email communications, online donations, and customer relationship management (CRM) through the eTapestry fundraising platform. This includes tools for tracking donors, cultivating relationships, acknowledging gifts, and reporting on fundraising results.
This document discusses databases and analytics for nonprofit organizations. It covers fundamentals of databases, including collecting relevant data and metrics. It also discusses utilizing data through analytics to gain insights, improve performance, and make smarter decisions. Some key points covered include:
- Choosing appropriate data sources and metrics to measure depending on organizational goals
- Ensuring databases can effectively capture and report on necessary data across multiple channels
- Leveraging different types of analytics, including benchmarks, forecasts, and scenario planning, to support strategic decision making
- Setting goals and tracking key performance indicators to understand what approaches are most effective
This document discusses strategies for effective online fundraising. It notes that online revenue makes up about 10% of total nonprofit revenue. The key points are:
- Integrating online, email, social media, and other fundraising channels leads to better donor relationships and increased giving.
- Developing a structured email program with a regular schedule of different types of messages (e.g. welcome, action alerts, asks) can successfully engage online donors over time.
- Testing different elements of emails, webpages, and the user experience is important to maximize results.
- Analyzing metrics on activities, donations and user behavior can help nonprofits improve their online strategies.
Parachute Digital showcase 5 things charities and non-profits can do to create online donation pages that deliver real revenue.
1. Keep the form to one page with minimal fields
2. Make it easy to use on mobile devices
3. Chunk the content
4. Make sure the form is safe and data is validated
5. Be grateful and say thank you well
Shanelle Newton Clapham and Paul Bailey discuss how to integrate your online and offline fundraising channels to acquire new regular giving donors for your charity.
We tend to associate “going viral” with social media—in part because it’s relatively easy to see and measure the very public noise of social sharing in terms of likes, favorites, and retweets. However, the much quieter email forward is often a considerably more powerful influencer because its sharing is more targeted, personal, and urgent.
In this presentation, Chad White, Research Director at Litmus, and Justine Jordan, Marketing Director at Litmus, share insights gained from examining the forwards generated by more than 400,000 email sends. They cover benchmarks for forward-to-open rates, discuss different email tactics for spurring email forwards, and share real-world examples of highly viral emails.
This document provides an overview of direct mail marketing. It discusses that over $60 billion is spent annually on direct mail because it works by targeting specific audiences. Key points covered include the attributes of direct mail like flexibility, measurability, and building customer relationships. It also discusses important considerations for direct mail like list selection, offer design, and package elements. The goal is to provide relevant information and incentives to motivate the desired customer action.
When it comes to the promise of online as being critical to fundraising programs, it’s oftentimes difficult to distinguish between truth and fable. In an age where information is limitless and incorporating the best digital strategies can make or break your fundraising programs, it’s crucial to understand what you can realistically accomplish with fundraising online, and how existing solutions may be holding you back from achieving greatness.
In this webinar, we’ll uncover the 5 myths of digital fundraising, and then reveal the truths that will set you free!
2014 holiday online shopping mobile trends silverpopSilverpop
As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus).
So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.
Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014.
In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan.
Discussion topics include:
Developing a holiday-specific welcome program
Segmentation and frequency considerations
Optimizing emails for mobile conversions
Revising templates with information about details such as shipping, return policy, and gift cards
Designing emails to better enable mobile navigation and browsing
Using content and personality to increase engagement
Creating high-converting gift card programs
Launching post-purchase programs
How to integrate your holiday subscribers into your regular non-holiday communication stream
Fundraising in an Election Year: How to Rise Above the NoiseKimbia, Inc
This document summarizes a webinar presented by Kimbia on fundraising during presidential election seasons. Kimbia provides an all-in-one fundraising solution for non-profits. The webinar discusses how presidential campaign spending has increased dramatically, with over $1 billion projected to be spent digitally in 2016. It also examines research on whether election seasons impact non-profit fundraising and finds it can depend on the type of organization and location. The webinar provides recommendations for non-profits to plan fundraising strategies around election timing and issues.
Kimbia Tips on Sustained Giving Program MaintenanceKimbia, Inc
Join Kimbia's Miriam Kagan and Taylor Shanklin for a webinar talking about sustained giving program maintenance, and answering questions submitted by nonprofits.
SPI Annual Meeting Recognition List (New)spisolutions
The document summarizes gifts that were donated by various individuals and organizations for a recognition program hosted by Strategic Partners. It provides details on each gift including descriptions, values, certificates or passes being offered. It also includes instructions for how attendees can select and redeem a gift by January 31, 2011 by emailing their commitment to enhance client services.
11 reasons you must keep your printed brochure final (3)Dan Torrez
The document argues strongly against eliminating printed brochures for marketing adult education programs. It provides several reasons why printed brochures are important based on research and member experiences. Eliminating brochures has led to significant enrollment declines of 30-40% for some programs. While digital marketing grows in importance, printed brochures remain a core part of an effective multi-modal marketing strategy for reaching the most customers and driving the highest enrollment numbers.
Empowering Your Participants: How to Migrate Your Supporters from Offline to ...Kimbia, Inc
Peer-to-peer fundraising: it’s not just for cause and cure organizations anymore. The rise of crowdfunding coupled with changing donor demographics has led to an increasing number of organizations building peer-to-peer (also known as “DIY”) fundraising programs.
However, competing for supporters’ time and the funds they can raise through their networks is one of the biggest challenges organizations face with this new fundraising model.
A recent Peer-to-Peer Professional Forum reported that year-over-year results for programs ranged from -15.8% (Race for the Cure, Susan G Komen for the Cure) to + 68.7% (Memorial Sloane-Kettering Cancer Center’s Cycle for Survival Program), proving their considerable growth potential.
In order to leverage this opportunity, organizations need to provide their supporters with effective peer-to-peer fundraising tools, including online outreach and fundraising centers. Equally important, participants need a little encouragement, a few incentives and a bit of training to get comfortable with online fundraising. A small investment in support pays big dividends.
Road to direct mail marketing presentation (8.6.16)Ben Collier
Whether you’re just starting out with marketing through direct mail, new to your business where direct mail is already a key part of your strategy, or a seasoned direct mail marketer looking for tips and tricks to refine and improve your campaigns, the aim of this workshop was for you to leave armed with heaps of valuable information and a clear step by step approach which will help you build and launch an effective, responsive and cost-effective direct mail strategy.
Smarter Not Harder! Your Questions AnsweredKelly Frost
If you took the “Are You Fundraising Smarter” assessment from our last webinar, it might have left you with a few questions as to how exactly you can inject some better strategies into your fundraising campaigns. Well, you are in luck! We are doing a part II webinar of “Fundraise Smarter Not Harder,” and we are going to answer all of YOUR questions! Our lovely fundraising expert, Miriam Kagan, will be hosting again and providing in-depth testing techniques based on your questions!
This document provides an overview of 8 keys to effective email marketing. It discusses building an email list with permission, setting objectives for email campaigns, choosing appropriate format and frequency, getting emails opened through good subject lines and "From" names, creating compelling content, tracking results through open and click rates, segmenting lists based on customer interests, and leveraging social media to extend the reach of email campaigns. The presentation emphasizes gaining permission, setting a communication schedule, writing content of value to the audience, measuring performance, and integrating email with social networks for greater success.
Leveraging behavioural data for success silverpop ibm festival of marketingSilverpop
This document discusses how leveraging behavioral data can help marketers improve customer experiences and drive success. It emphasizes that big data is less important than actionable insights into individual customer behavior. Several examples are provided of how behavioral data and rules-based automations can improve marketing campaigns and reduce churn. The key takeaways are that marketers need to centralize data from all customer interactions and shift to a more behavioral approach of acting like a customer concierge based on their unique profiles and actions.
Planned giving involves major gifts made by donors through their estate planning, such as real estate, life insurance, or retirement plans, that allow donors to make larger gifts than possible through regular donations alone. It is a highly effective but misunderstood approach for non-profits to pursue. Planned giving establishes stronger long-term relationships with donors and can increase both annual and future planned gifts. Non-profits should treat fundraising like running a business with both immediate and long-term goals in mind. Approaching donors about planned giving requires patience but can result in gifts 200-300 times larger than a donor's typical donation.
Kimbia has teamed up with Beth Hatcher, owner of Beth Interactive, a digital marketing agency specializing in healthcare marketing and e-fundraising. Together, we’ll delve into how healthcare organizations can transform their digital fundraising and donor outreach programs in a new webinar series: Digital Fundraising in the Healthcare World.
We’ll reveal how the foundation for one of America’s top 20 hospitals, broke free from its restrictive online fundraising solution and applied best practices to grow their overall revenue through savvy marketing strategies and highly flexible fundraising software.
Webinar 1: Online Fundraising Flexibility + Strategic Email Marketing = Powerful Results
21+1 Proven Practices for a Successful Crowdfunding EventKimbia, Inc
At Kimbia we set new standards for crowdfunding success every day! In the last year, crowdfunding events hosted by Kimbia had a total average gift of $211.51, 37% higher than the industry average.
Kimbia has more experience hosting crowdfunding events than any other vendor on the market. Based on that expertise, we recently updated our hugely popular 21 Proven Practices for a Successful Crowdfunding Event (and added one additional tip!) to help you carry out a super successful event.
Webinar: Social Media + P2P Fundraising: A Case Study w/ CASA of Travis CountyKimbia, Inc
Peer-to-peer fundraising by its definition is an inherently social way to fundraise for causes. We wanted to dig into the question: Does social engagement affect peer-to-peer fundraising results. The teams at Kimbia, LeadPup and CASA of Travis County teamed up to answer this question through analyzing data from CASA's superhero run data.
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
This document provides an overview of crowdfunding and peer-to-peer fundraising. It explores different event types, provides tips on building a case and strategy, and how to market events. The presentation aims to help organizations leverage these tools to engage new audiences, raise more money, and drive participation through compelling campaigns. Attendees learn best practices from successful examples and gain insights on metrics to measure impact.
The document provides an overview of the caging, lockbox, imaging, data capture, and donor appreciation processes. It discusses receiving donor mail, processing donations, depositing contributions to the organization's bank account, capturing donor data, and strengthening donor relationships. Key steps are outlined, including setting up a post office box and bank accounts, sorting and opening mail, processing checks and credit cards, making deposits, capturing data through scanning, and sending acknowledgments to donors. The goal is to thoroughly explain these services to attendees.
Measuring engagement and revenue throughout the customer lifecycle by SilverpopSilverpop
In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following:
Connecting revenue to the specific marketing channels and campaigns driving it
Integrating digital marketing and ecommerce systems
Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back
Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement
This document provides an overview of email marketing best practices. It discusses why email marketing is effective, how to grow an engaged email list, how to create compelling content, designing mobile-friendly templates, optimizing email delivery, and tracking email campaign results. The key points covered are:
- Email is a powerful marketing channel because it is accessible, reliable, and has high engagement and return on investment.
- Growing an email list requires collecting subscriber information at multiple touchpoints and providing incentives for people to opt-in.
- Effective content is short, visual, answers questions for the reader, and is tailored for different subscriber segments.
- Templates should be consistent with a brand's look and feel across
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
O documento discute o aprendizado ao longo da vida e como a internet está revolucionando a educação, tornando o conhecimento livre e acessível a qualquer pessoa com acesso à internet. Menciona exemplos como o MIT OpenCourseWare, iTunes U, Open Yale e Khan Academy que oferecem conteúdo educacional gratuitamente online. Aponta que embora os cursos online não substituam totalmente a educação, eles transformam a forma como as pessoas aprendem.
2014 holiday online shopping mobile trends silverpopSilverpop
As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus).
So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.
Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014.
In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan.
Discussion topics include:
Developing a holiday-specific welcome program
Segmentation and frequency considerations
Optimizing emails for mobile conversions
Revising templates with information about details such as shipping, return policy, and gift cards
Designing emails to better enable mobile navigation and browsing
Using content and personality to increase engagement
Creating high-converting gift card programs
Launching post-purchase programs
How to integrate your holiday subscribers into your regular non-holiday communication stream
Fundraising in an Election Year: How to Rise Above the NoiseKimbia, Inc
This document summarizes a webinar presented by Kimbia on fundraising during presidential election seasons. Kimbia provides an all-in-one fundraising solution for non-profits. The webinar discusses how presidential campaign spending has increased dramatically, with over $1 billion projected to be spent digitally in 2016. It also examines research on whether election seasons impact non-profit fundraising and finds it can depend on the type of organization and location. The webinar provides recommendations for non-profits to plan fundraising strategies around election timing and issues.
Kimbia Tips on Sustained Giving Program MaintenanceKimbia, Inc
Join Kimbia's Miriam Kagan and Taylor Shanklin for a webinar talking about sustained giving program maintenance, and answering questions submitted by nonprofits.
SPI Annual Meeting Recognition List (New)spisolutions
The document summarizes gifts that were donated by various individuals and organizations for a recognition program hosted by Strategic Partners. It provides details on each gift including descriptions, values, certificates or passes being offered. It also includes instructions for how attendees can select and redeem a gift by January 31, 2011 by emailing their commitment to enhance client services.
11 reasons you must keep your printed brochure final (3)Dan Torrez
The document argues strongly against eliminating printed brochures for marketing adult education programs. It provides several reasons why printed brochures are important based on research and member experiences. Eliminating brochures has led to significant enrollment declines of 30-40% for some programs. While digital marketing grows in importance, printed brochures remain a core part of an effective multi-modal marketing strategy for reaching the most customers and driving the highest enrollment numbers.
Empowering Your Participants: How to Migrate Your Supporters from Offline to ...Kimbia, Inc
Peer-to-peer fundraising: it’s not just for cause and cure organizations anymore. The rise of crowdfunding coupled with changing donor demographics has led to an increasing number of organizations building peer-to-peer (also known as “DIY”) fundraising programs.
However, competing for supporters’ time and the funds they can raise through their networks is one of the biggest challenges organizations face with this new fundraising model.
A recent Peer-to-Peer Professional Forum reported that year-over-year results for programs ranged from -15.8% (Race for the Cure, Susan G Komen for the Cure) to + 68.7% (Memorial Sloane-Kettering Cancer Center’s Cycle for Survival Program), proving their considerable growth potential.
In order to leverage this opportunity, organizations need to provide their supporters with effective peer-to-peer fundraising tools, including online outreach and fundraising centers. Equally important, participants need a little encouragement, a few incentives and a bit of training to get comfortable with online fundraising. A small investment in support pays big dividends.
Road to direct mail marketing presentation (8.6.16)Ben Collier
Whether you’re just starting out with marketing through direct mail, new to your business where direct mail is already a key part of your strategy, or a seasoned direct mail marketer looking for tips and tricks to refine and improve your campaigns, the aim of this workshop was for you to leave armed with heaps of valuable information and a clear step by step approach which will help you build and launch an effective, responsive and cost-effective direct mail strategy.
Smarter Not Harder! Your Questions AnsweredKelly Frost
If you took the “Are You Fundraising Smarter” assessment from our last webinar, it might have left you with a few questions as to how exactly you can inject some better strategies into your fundraising campaigns. Well, you are in luck! We are doing a part II webinar of “Fundraise Smarter Not Harder,” and we are going to answer all of YOUR questions! Our lovely fundraising expert, Miriam Kagan, will be hosting again and providing in-depth testing techniques based on your questions!
This document provides an overview of 8 keys to effective email marketing. It discusses building an email list with permission, setting objectives for email campaigns, choosing appropriate format and frequency, getting emails opened through good subject lines and "From" names, creating compelling content, tracking results through open and click rates, segmenting lists based on customer interests, and leveraging social media to extend the reach of email campaigns. The presentation emphasizes gaining permission, setting a communication schedule, writing content of value to the audience, measuring performance, and integrating email with social networks for greater success.
Leveraging behavioural data for success silverpop ibm festival of marketingSilverpop
This document discusses how leveraging behavioral data can help marketers improve customer experiences and drive success. It emphasizes that big data is less important than actionable insights into individual customer behavior. Several examples are provided of how behavioral data and rules-based automations can improve marketing campaigns and reduce churn. The key takeaways are that marketers need to centralize data from all customer interactions and shift to a more behavioral approach of acting like a customer concierge based on their unique profiles and actions.
Planned giving involves major gifts made by donors through their estate planning, such as real estate, life insurance, or retirement plans, that allow donors to make larger gifts than possible through regular donations alone. It is a highly effective but misunderstood approach for non-profits to pursue. Planned giving establishes stronger long-term relationships with donors and can increase both annual and future planned gifts. Non-profits should treat fundraising like running a business with both immediate and long-term goals in mind. Approaching donors about planned giving requires patience but can result in gifts 200-300 times larger than a donor's typical donation.
Kimbia has teamed up with Beth Hatcher, owner of Beth Interactive, a digital marketing agency specializing in healthcare marketing and e-fundraising. Together, we’ll delve into how healthcare organizations can transform their digital fundraising and donor outreach programs in a new webinar series: Digital Fundraising in the Healthcare World.
We’ll reveal how the foundation for one of America’s top 20 hospitals, broke free from its restrictive online fundraising solution and applied best practices to grow their overall revenue through savvy marketing strategies and highly flexible fundraising software.
Webinar 1: Online Fundraising Flexibility + Strategic Email Marketing = Powerful Results
21+1 Proven Practices for a Successful Crowdfunding EventKimbia, Inc
At Kimbia we set new standards for crowdfunding success every day! In the last year, crowdfunding events hosted by Kimbia had a total average gift of $211.51, 37% higher than the industry average.
Kimbia has more experience hosting crowdfunding events than any other vendor on the market. Based on that expertise, we recently updated our hugely popular 21 Proven Practices for a Successful Crowdfunding Event (and added one additional tip!) to help you carry out a super successful event.
Webinar: Social Media + P2P Fundraising: A Case Study w/ CASA of Travis CountyKimbia, Inc
Peer-to-peer fundraising by its definition is an inherently social way to fundraise for causes. We wanted to dig into the question: Does social engagement affect peer-to-peer fundraising results. The teams at Kimbia, LeadPup and CASA of Travis County teamed up to answer this question through analyzing data from CASA's superhero run data.
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
This document provides an overview of crowdfunding and peer-to-peer fundraising. It explores different event types, provides tips on building a case and strategy, and how to market events. The presentation aims to help organizations leverage these tools to engage new audiences, raise more money, and drive participation through compelling campaigns. Attendees learn best practices from successful examples and gain insights on metrics to measure impact.
The document provides an overview of the caging, lockbox, imaging, data capture, and donor appreciation processes. It discusses receiving donor mail, processing donations, depositing contributions to the organization's bank account, capturing donor data, and strengthening donor relationships. Key steps are outlined, including setting up a post office box and bank accounts, sorting and opening mail, processing checks and credit cards, making deposits, capturing data through scanning, and sending acknowledgments to donors. The goal is to thoroughly explain these services to attendees.
Measuring engagement and revenue throughout the customer lifecycle by SilverpopSilverpop
In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following:
Connecting revenue to the specific marketing channels and campaigns driving it
Integrating digital marketing and ecommerce systems
Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back
Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement
This document provides an overview of email marketing best practices. It discusses why email marketing is effective, how to grow an engaged email list, how to create compelling content, designing mobile-friendly templates, optimizing email delivery, and tracking email campaign results. The key points covered are:
- Email is a powerful marketing channel because it is accessible, reliable, and has high engagement and return on investment.
- Growing an email list requires collecting subscriber information at multiple touchpoints and providing incentives for people to opt-in.
- Effective content is short, visual, answers questions for the reader, and is tailored for different subscriber segments.
- Templates should be consistent with a brand's look and feel across
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
O documento discute o aprendizado ao longo da vida e como a internet está revolucionando a educação, tornando o conhecimento livre e acessível a qualquer pessoa com acesso à internet. Menciona exemplos como o MIT OpenCourseWare, iTunes U, Open Yale e Khan Academy que oferecem conteúdo educacional gratuitamente online. Aponta que embora os cursos online não substituam totalmente a educação, eles transformam a forma como as pessoas aprendem.
Ringkasan dokumen tersebut adalah:
1. Dokumen tersebut membahas pengembangan multimedia pembelajaran TIK tentang sistem indra untuk siswa SD menggunakan berbagai media seperti poster, gambar, kartun, dan permainan.
This document provides an overview and outline of an e-safety training course. The course consists of 12 modules that take about an hour to complete and cover topics like internet predators, cyberbullying, sexting, and protecting children online. It discusses how digital technology has changed communication for children, who see little difference between real and virtual worlds. While what is appropriate online can vary in different contexts, viewing illegal images is against the law in some countries. The goal is for participants to understand online risks and how to keep children safe.
This document is a resume for Jean Sabet Acladios, an architect and designer based in Montreal, Quebec. It summarizes his educational background, including degrees in architecture and interior design. It lists his professional experiences managing design departments and running his own consulting firm. It also provides examples of significant projects he has worked on in various sectors like urban design, architecture, interior design and communications. The resume demonstrates his diverse skill set and long career in design and architecture fields.
El documento discute la relación entre la educación y la economía. Argumenta que la educación debe enfocarse en formar ciudadanos responsables, personas de bien y personas capaces de adaptarse a entornos cambiantes, en lugar de enfocarse únicamente en formar mano de obra especializada. Esto permitiría a las personas insertarse con éxito en un mercado laboral flexible. También sostiene que tanto la educación como la economía deben asumir responsabilidades para construir un sistema que beneficie a toda la sociedad.
Chuvas ácidas são produzidas quando gases como dióxido de enxofre e óxidos de nitrogênio reagem com a água e a chuva fica ácida, podendo afetar os ecossistemas terrestres e aquáticos e a infraestrutura construída pelo homem.
The document provides fashion advice and suggestions for styling various items for both day and evening wear during the summer season. Some of the key items discussed include the blush pink shoe, harem pants, denim, and vests. Tips are given for each item on how to pair it with other clothing items and accessories depending on whether it's being worn during the day or evening.
El diseño de interacción se define como el proceso de determinar cómo se utilizan los productos y servicios interactivos para asegurar que los usuarios puedan completar las tareas de la manera más fácil y satisfactoria posible. El diseño de interacción se aplica no solo al software como aplicaciones y páginas web, sino también a objetos que usan computadoras internas como controles de automóviles y microondas. Una interacción se produce cuando dos o más individuos interactúan entre sí y puede resultar en un resultado beneficioso, perjudicial
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1. !
!
What Worked (and Didn’t)
This Year-End!
Eight Lessons for Online Fundraising in 2015
2. Introduction
Two months, 17 fundraising strategy clients, 252
BSD Tools customers, 653,216 donors, 993,277
donations, $51,764,462 dollars.
You know it’s November when your steady stream of revenue suddenly
becomes a raging river, and 2014 was the raging-est it’s ever been.
Then why do we feel a slight sting?
Because we had to jettison quite a few of our best practices. Test everything,
be attached to nothing!
A better way to look at it: This past year proved more than ever that you can
always be building a smarter program and get better at delivering what your
donors want so that they respond in kind. But it requires a year-round
effort, and based on our learnings in 2014, we suggest you get started with
these eight insights. (And we suggest you get started today!)
!2BLUE STATE DIGITAL
For BSD Strategy
Clients 2014 vs. 2013:!
37.3% increase!
in contributions!
25.6% increase!
in revenue!
8.2% decrease!
in average gift
3. 1Court your donors
How do you convert that signup into a donor who
will never leave your side?
You are wooing thousands of people at once. Some are just getting to know
you, some are ready for you to put a ring on it. You should know who you’re
talking to and at what stage in the relationship.
A supporter will pay attention when it matters most if you’re
sending relevant content and appropriate “asks” based on who
they are. Tailor your content to reflect where supporters are along
your ladder of engagement, and reward them for their participation.
Based on the supporter’s source or first action, is there a particular issue or
approach that will resonate? Is a donor’s lifetime value or highest previous
contribution a better indicator of a future gift amount? Smart segmentation
and personalization are key to optimizing a donor’s experience and building
strong relationships throughout the year.
Let’s get technical for a second. None of us have time for hand-written notes
or messy datasets. So how do you personalize your messages? As email
technology improves and your donor base becomes more accustomed to a
more curated experience, we recommend leveraging the advanced
capabilities of your email toolset to *automatically* optimize messages for
your supporters. For example, we use the BSD Tools’ contribution history
“tags” to insert conditional content in a mass email. We can automatically
include, or refer to the following values, in personalized emails:
• A full supporter record containing the amounts and dates of all of the
user's contributions
• Custom ask strings based on a donor’s full contribution history (amounts
and frequency)
• The date and amount of the supporter’s most recent contribution, and the
number of days that have elapsed since then
Not only does this allow for more effective fundraising asks, it also makes
the entire process of sending highly-targeted and personalized emails much
more efficient for our analytics and communications teams, particularly
during year-end madness. Investigate which automatic personalization tools
you have at your disposal through your CRM, or learn more about the
BSD Tools’ capabilities here.
Now that you’re committed to personalizing and micro-targeting, how can
you be sure you’re sending the right thing? It’s essential to collect and
analyze data on the key metrics that matter most to your organization.
Design and implement A/B tests throughout the year to identify the best
messaging, email format, sender names, subject lines, images, landing
pages, and more. You’ll discover exactly which asks are working among
specific segments, and you’ll be able to adapt, iterate, and improve the
quality of your asks year-round.
While a sophisticated segmentation strategy is key, some of our findings were
universal (with exceptions, of course): the best emails are brief; they’re written
in colloquial language that doesn’t rely on jargon or cliches; they’re sent
from real people with a defined voice. When it comes to the “ask,” an email
should drive action over disseminating information; convey urgency and/or
a deadline; and include only one, clear ask (which can and should be repeated
over a series of emails if there’s a matching gift or other campaign theme).
!3BLUE STATE DIGITAL
4. 2 IMAGE ADAPTED FROM ELVIS KENNEDY ON FLICKR
Double down on a good thing
We all know that some emails will outperform
others. The key is to quickly determine which emails
are the “over” performers and keep them at the
top of everyone’s inbox, while also identifying the
“under” performers and learn from them. Quickly.
We’re strong believers in what we call the over/under approach.
For one of our largest nonprofit clients, we analyzed all historical
fundraising data, and determined revenue benchmarks for each year-end
milestone. This allowed us to identify when we had an over-performing
email and apply a set of rules to that email. If the email over-performed by:
• 15% - we resent the email to non-openers 26 hours after the initial email
• 20% - we sent a follow-up email or “kicker” that afternoon
• 25% - we would do both a kicker that afternoon and a resend the next day
To be frank, the over/under approach will take some extra effort. You can
expect your analysts to monitor numbers even more frequently than usual.
You need to have “kickers” ready to send at a moment’s notice. And the
approval process needs to be rapid. You also need to consider: Will the over-
performing email take the place of an email that may have been scheduled
for that afternoon or the next day?
!
The strategy paid off: The sends associated with the over/under
rules accounted for 2,849 contributions and 10.9% of all year-
end revenue for this client—a significant boost.
The “over/under rules” above may not be the best fit for your organization,
but the key insight is to watch email performance, react quickly, and make the
most of your high-performing messages. Be flexible in your email calendaring.
!
!
!4BLUE STATE DIGITAL
5. 3Turn on the “off” days
Cyber Monday and Giving Tuesday continue to be
key fundraising moments, in some cases beating
December 31st for revenue generation. In fact,
13.7% of our clients’ total year-end fundraising
came from these two days in 2014, and 17.2% was
donated on December 31st before the tax deadline.
But you need the revenue to come in all year long, am I right? The rest of
your calendar year should include exciting and relevant milestones that are
brought to life through creative campaigns. As you’re planning your
communications for the year, always ask yourself, “Why will the donor care?”
That question may lead you to a simple personalization of an email that
mentions a past activity they engaged in. Find ways to include
compelling reminders of why people signed up and showed
interest in the first place, and then build it into a giving day that
leverages their affiliation.
Also take advantage of other giving days, regional and global. Some
organizations collaborate on one specific day of giving around their issue or
location. Organizations in areas like North Texas, Pittsburgh, Austin,
Miami, and Baltimore have formed regional giving days, raising millions of
dollars by spreading awareness and building more local affinity. On a global
scale, think about moments like World Hunger Day or International
Women’s Day, where you can leverage increased media coverage and search
traffic to inspire people to give.
!
!5BLUE STATE DIGITAL
6. 4Let the shoppers shop
After some time working with Heifer International
and the US Olympic Committee, we confirmed
that their audiences very much view their gifts
through the lens of a purchase in addition to a
traditional donation, especially during the holiday
giving season.
It’s important to adapt your language, approach, and landing page
accordingly. Even traditional nonprofits can take notes during a favorite e-
commerce experience and bring that sense of convenience and satisfaction
to their donors, while also emphasizing the real impact of their gift.
Attaching dollar amounts to specific services or results—essentially a catalog—
can provide donors with a sense of how their money could tangibly be spent
and the impact their donation can have. In one of its emails, the Navy-
Marine Corps Relief Society used tangible dollar handles, such as $25
providing gas for a military spouse to travel to a job interview. The result:
this email outperformed all others.
Merchandise can play an important role in increasing donation
response rate. Clearwater Marine Aquarium offered a free calendar for a
gift of $15 or more, and it turned out to be their most successful year-end
fundraising ask (beating Giving Tuesday and December 31st). That said, with
another client, a similar type of gift resulted in a drop of average donation,
so be sure to test the effectiveness and know your audience. Give incentives
a try with your list in 2015 and see what works, but don’t rely on them too
heavily—you want to cultivate long-term loyalty, not impulse buyers.
!6BLUE STATE DIGITAL
7. 5Get competitive
If you’re anything like us, you thrive on some
friendly competition (we’re professional
fundraisers, after all). We relentlessly track every
click, action, and dollar raised. We have office-
wide competitions to predict how certain
campaigns will perform. And while all this helps
channel our Type-A personalities, there are also
real lessons to be applied by injecting the
competitive spirit into your team—and among
your supporters.
During the 2014 year-end fundraising season, we decided to step outside
our standard operating procedure and put our competitive spirit to work for
our partner Heifer International. Fittingly named “The Hunger Games,
Heifer Style,” we launched an internal challenge whereby we selected our
top writers (including our CEO), provided them with detailed learnings
specific to this program, and asked them to draft their own version of
fundraising emails for the major giving days.
!
We then tested these drafts against one another with a segment of donors who
had given in the past year in the amount of one full goat (yes, a goat) or less.
Once we had statistically significant results, the winning variation was sent to
the full list. Not only did this ensure that we sent the email that drove the most
revenue and resonated the best with Heifer supporters, but it provided for some
pretty good office rivalries. And overall, Heifer had an 80% increase in
revenue this Cyber Monday and Giving Tuesday compared to 2013.
While challenging your team can be inspiring and result in identifying the
best of the best, you can also adapt this idea to motivate your supporters to
get in on the action. Create a time-sensitive, public-fundraising
challenge that is focused on activating your donors and and their
network. You’ll want to establish goals (overall and for each individual); set a
specific timeframe (ideally something manageable like a month or two);
choose a platform that willenableyoutoofferapersonalized,branded
experience;andcreateachallenge kit that will help supporters run their own
personal fundraising campaigns.
!7BLUE STATE DIGITAL
8. 6Be mobile conscious (and ready)
Our strategy clients focused on ensuring that the
donation journey from beginning to end is
optimized for mobile, and it paid off. Literally.
Mobile revenue accounted for 12.3% of EOY
fundraising, an increase of 16% compared to 2013.
If your emails and donation forms are not
optimized for mobile visitors, you are leaving
money on the table.
First, have you checked what your emails and donation forms look like on
mobile? Are they responsive? This is a first, and essential, place to start.
From there, start to audit and analyze what the donor journey is; can they
share easily or take the subsequent action in the “daisy chain” as easily on a
tablet or phone?
Mobile is quickly becoming a non-negotiable for your digital
channels and interactions with donors. Make it a key goal for 2015 to
ensure that you’re optimized across all platforms.
!8BLUE STATE DIGITAL
9. 7Surprise and delight your supporters
Every relationship needs some surprise and
delight to keep the magic alive. While we eat,
breathe, and live fundraising—especially in the
last few months of the year—it’s only fair that you
also give your list a break from the hard asks.
For Partners in Health, we developed a long-scroll graphic that featured
Paul Farmer, the founder, with an inspirational quote about why their work
matters. It was far from your standard appeal, but it raised $68,780, an
increase of 24.5% compared to the average email during EOY.
Give your list some love—they deserve it—especially in the midst
of consistent hard asks. While it may not generate immediate revenue
results, it’ll provide solid engagement opportunities as well as an important
reminder of why your supporters care about your cause and organization in
the first place.
!9BLUE STATE DIGITAL
10. 8You can’t thank them enough
This isn’t anything new or groundbreaking, but it’s
important and sometimes overlooked, so we had
to include it: Say thank you. Keep the message
simple and eliminate the donation ask all
together. Make it about the impact your
supporters are making.
Your supporters want to see themselves as part of your success.
Share your stories—through blog content, videos, and images—to
show progress and make them feel their impact. Don’t overwhelm
your supporters if you don’t have anything to share, but make a point to
collect the data and stories and spread them out over the year—trust us,
they’ll want to know what impact you’re collectively making together. This
helps to keep your supporters connected after they give, and can even
inspire repeat giving throughout the year.
Don’t limit these types of stories and thank you’s to email because your
supporters are actively following you on your social media channels and
want to be reminded of their affiliation. Different types of content perform
better on specific channels, so make sure to align (and analyze) what works
best for your audiences. Facebook is a great channel for videos, Instagram is
the place for images, and Twitter is key for sharing bite-sized pieces of larger
stories that live on your website or blog.
!
!
!10BLUE STATE DIGITAL
11. In conclusion!
Your donors deserve the best treatment from you,
and through relentless testing, analysis, creative
brainstorming, and care of the list, you’ll be able
to respond quickly and brilliantly to their needs
and behaviors.
Testing is listening through numbers; while you
may have a gut sense of what will work for your
supporter base, the data will show what your
audience really wants to hear (and yes, your ego
may be bruised by the process).
Take a look at our Anatomy Of a Winning Email
and Donation Form recommendations for
insights on what you should be testing and where
you can optimize your program even further.
!
!
!
!
!11BLUE STATE DIGITAL
We’re Blue State Digital.
And we’re here to help
you do great things.!
We believe that when people come together around
their shared passions, they can do nearly anything.
Spark a movement. Raise millions of dollars. Rally
an army of advocates. Reinvent an organization.
Even transform a marketplace.
Looking to build a donor-centric fundraising
strategy in 2015? We’re here to help.
Let’s talk.
Did you find the report helpful? Spread the
word and share the report with your network:
Facebook | Twitter | LinkedIn
12. 2014 Year-End Results
Let’s end with some more numbers, shall we? 2014 was a banner year for BSD’s strategy clients and
BSD Tools customers, with more money raised from more donors than years past. Here’s an overview of
performance of BSD Tools clients who processed donations from November 1 - December 31, 2014:
!
252 nonprofit BSD Tools clients!
$51,764,462 raised!
an increase of 14.7% for clients who were also on !
the BSD Tools in 2013!
993,277 contributions!
an increase of 30% from 2013!
653,216 unique client donors!
an increase of 9.9% from 2013!
Average gift declined by 11.9% !
from 2013!
9.9% more donors !
than 2013!
!
!
14.7% more money raised !
than 2013!
192,805 constituents signed up !
between 12/1/2014 and 12/31/2014; these constituents
contributed $15,066,240 with an average gift of $63, an
increase of 21.2% compared to the overall 2014 average!
14% average email open rate!
1.12% average email click rate!
12.3% of revenue came from mobile!
for BSD strategy clients, an increase of 16.0% compared
to 2013!