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WiFi: Current And Future Opportunities

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MWC 2014 presentation for Wireless Broadband Alliance. Discussion of Hotspot 2.0, Public WiFi, and WiFi as a part of service innovation.

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WiFi: Current And Future Opportunities

  1. 1. Meet The Analysts Current and Future Opportunities for WiFi Presented By: Peter Jarich Vice President, Consumer and Infra Current Analysis Washington, DC / London / Paris 24 February 2013 Proprietary and Confidential © Current Analysis Inc. All rights reserved. 1
  2. 2. WiFi: Opportunities vs. Execution even the best of ideas need help… Proprietary and Confidential © Current Analysis Inc. All rights reserved. 2
  3. 3. WiFi Opportunities: The Bad News Q: How often do you access public hotspots from your smartphone? 25% 13% 49% 13% Source: Current Analysis, WiFi Usage Survey – General US Smartphone Population February 2014 Proprietary and Confidential © Current Analysis Inc. All rights reserved. 3
  4. 4. WiFi Opportunities: The Bad News Hotspot 2.0 vs. Monetization Proprietary and Confidential © Current Analysis Inc. All rights reserved. 4
  5. 5. WiFi Opportunities: The Bad News Hotspot 2.0 vs. Free Proprietary and Confidential © Current Analysis Inc. All rights reserved. 5
  6. 6. WiFi Opportunities: The Bad News Hotspot 2.0 vs. Easy Proprietary and Confidential © Current Analysis Inc. All rights reserved. 6
  7. 7. WiFi Opportunities: The Good News Hotspots Skew Young 50% 40% 30% 20% 10% 0% Q: How Often Do You Access Public WiFi? overall 18-34 rarely daily Source: Current Analysis, WiFi Usage Survey – General US Population February 2014 Proprietary and Confidential © Current Analysis Inc. All rights reserved. 7
  8. 8. WiFi Opportunities: The Good News Engaged Smartphone Users Engage with WiFi Q: How Often Do You Access Public WiFi? never rarely 2 to 3 times per month 2 to 3 times per week daily 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Source: Current Analysis, WiFi Usage Survey – Engaged US Android Users February 2014 Proprietary and Confidential © Current Analysis Inc. All rights reserved. 8
  9. 9. WiFi Opportunities: The Good News Devices No Longer A HS2.0 Gating Factor January 2014: US Device Shelf Share 55.5% Apple Samsung LG Motorola HTC Nokia Others Source: Current Analysis, CurrentTRACK Database Proprietary and Confidential © Current Analysis Inc. All rights reserved. 9
  10. 10. WiFi Opportunities: The Good News WiFi is Well Represented in Innovative Carrier Service Launches… Source: Current Analysis, Innovation IMPACT Database Proprietary and Confidential © Current Analysis Inc. All rights reserved. 10
  11. 11. WiFi Opportunities: The Good News …and It’s Not All About Connectivity (though it mostly is) Source: Current Analysis, Innovation IMPACT Database Proprietary and Confidential © Current Analysis Inc. All rights reserved. 11
  12. 12. WiFi Opportunities: The Bad News For All the Initial Faults, At Least We’re Learning Proprietary and Confidential © Current Analysis Inc. All rights reserved. 12
  13. 13. Thank You Peter Jarich Vice President, Consumer & Infrastructure Email: pjarich@currentanalysis.com Twitter: @pnjarich Office: 1.703.788.3792 Proprietary and Confidential © Current Analysis Inc. All rights reserved. 13

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