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The Impact of the Digital Revolution on 
the Business Environment 
1
Moderator 
Erik Asgeirsson 
President, CEO, 
CPA.com, Inc. 
@ErikAsgeirsson 
2
Nicholas Carr, Pulitzer Prize nominee 
and author of The Big Switch 
Tom Bachmann, Master 
Leadership Trainer, Paychex 
Copyright © 2013 American Institute of CPAs. All rights reserved. 
3 
Panelists
Digital CPA Webcast Series – 
Building a community of digital CPAs who embrace change 
and the transformational effects of technology on today’s practice 
February 12th 
(on-demand) 
• Capitalizing 
on Tax 
Season 
• SSARS 
Exposure 
Draft 
June 3rd 
(on-demand) 
• Trends & 
Strategies for 
Today’s 
digital CPA 
• Social Media 
September 
18th 
• Technology 
changing 
business & 
society 
• Leading 
virtual work 
teams 
4 
Access archives at DigitalCPA.com
How are you working?
The Impact of the Digital Revolution on the 
Business Environment 
The revolution in computing and how it’s 
reshaping business & society – Nicholas Carr 
Strategies for leading virtual work teams and 
the changing workplace dynamics – Tom 
Bachmann 
6
The Big Switch 
Nicholas Carr
Big Switch 1.0 
In-house DC generator 
(1900) 
Utility AC grid 
(1920)
Big Switch 2.0 
In-house data center 
(2000) 
Cloud grid 
(2020)
A Classic Disruption 
Performance demanded at 
high end of market 
Performance demanded at 
low end of market 
Sustaining 
Technology 
Disruptive 
Technology 
Time 
Performance 
[ Overcoming Barriers [ ] Empowering the User > 
Source: Clayton Christensen.
Disruption Stage 2: 
Empowering Customers
Disruption Stage 2: 
Empowering Customers 
Cloud grid 
as platform 
Heterogeneous 
apps and 
appliances
Big Data 
Internet of 
Things 
Robotics 
“Automation Cloud”
Rethinking Business 
‣ Changing markets 
‣ Changing competition 
‣ Changing roles and skills
Questions? 
Copyright © 2013 American Institute of CPAs. All rights reserved. 
15
Leading Virtual Work Teams 
Tom Bachmann, Master Leadership Trainer 
Paychex, Inc. 
16
Leading Virtual Work Teams 
In the next 20 minutes, let’s… 
• Discuss leadership tools necessary to 
thrive and succeed in a virtual 
environment 
• Introduce some tech tools you’ll need 
to stay connected with your people 
17
But first, a question: 
“What are some concerns when moving to a virtual 
work team?” 
And now a second question: 
“What are the 3 tenets of Real Estate?” 
• Location 
• Location 
• Location 
18 
Correct!
So, then, what are the 3 tenets of 
Leadership? 
• Communication 
• Communication 
• Communication 
Nice! 
19
Leading Virtual Work Teams 
How big is your shadow? 
20
Leading Virtual Work Teams 
Alex, and the language of Virtual Leadership 
21
Leading Virtual Work Teams 
The HQ Stigma 
“HQ has 
no clue.” 
22
So how do you lead a successful 
virtual team? 
You first have to change your paradigm: 
Move work to the workers, 
not workers to the work. 
23
Leading a Virtual Work Team 
In-House Leadership 
Clear expectations 
Frequent interaction 
Positive engagement 
Effective communication 
Trust and accountability 
Virtual Leadership 
More clear expectations 
More frequent interaction 
More positive engagement 
More effective 
communication 
Same  
But how? 
24
Winning Leadership Behaviors 
How about a Top 10 List? 
1. Assign meaningful projects 
2. Team building events and social activities 
3. Trust first. Assume positive intent 
4. Coach behavior, measure results 
5. Use a participatory management style 
6. Be crystal clear about your expectations 
7. Establish personal contact and rapport early 
8. Face to face visits whenever possible 
9. Encourage appreciative and constructive feedback 
10.Communicate, communicate, communicate! 
25
Leading Virtual Work Teams 
Dr. Albert Mehrabian and you. 
When you talk face to face with 
someone, your tone and body 
language make up 93% of your 
message. 
But what happens when you 
are on the phone, not face 
to face? 
Body Language: 55% to 0% 
Words: 7% to 13% 
Energy/Tone: 38% to 87% 
26 
F2F Phone
Tech Tools in a Virtual Environment 
Look what’s happened in the last 10 years… 
• Email 
• Lync – IM & screen sharing 
• Campfire – group chats 
• 1:1 phone call 
• Single number reach 
• Conference calling 
• Google docs 
• Basecamp – tasks, calendars, files 
• Dropbox – file sharing, photos 
• Sharepoint – MS’s basecamp 
• OneDrive – MS’s google docs 
• Jing – screen shots and short videos 
• CloudConnect - virtual desktop 
Web Conferencing Options 
• Skype 
• WebEx 
• GoToMeeting 
• On24 
• AnyMeeting 
• Fuze 
• Google hangouts 
• Join.me 
• MeetingBurner 
• Zoom 
• Yugma 
• Lifesize 
27
Leading Virtual Work Teams 
Who’s got a 
question? 
28
Resources 
29
Available Resources 
“Roadmap to Profitability…” Workshop 
• Atlanta, GA ; October 22-23, 2014 
CPA.com Blogs 
• www.cpa.com 
White Papers 
• “Harness the Power of the Cloud” by Geoffrey Moore 
Case Studies on Key Verticals 
• Not for Profits, Franchises, etc. 
Interviews with Thought Leaders 
• www.YouTube.com/user/CPA2BizVideo 
@CPAcom #DigitalCPA
Visit DigitalCPA.com
How did we do? 
Your opinion is important to us. 
Please take a moment to share your 
feedback by clicking here. 
33
Thank You! 
34

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Digital cpa webcasts impact of digital revolution on business environment

  • 1. The Impact of the Digital Revolution on the Business Environment 1
  • 2. Moderator Erik Asgeirsson President, CEO, CPA.com, Inc. @ErikAsgeirsson 2
  • 3. Nicholas Carr, Pulitzer Prize nominee and author of The Big Switch Tom Bachmann, Master Leadership Trainer, Paychex Copyright © 2013 American Institute of CPAs. All rights reserved. 3 Panelists
  • 4. Digital CPA Webcast Series – Building a community of digital CPAs who embrace change and the transformational effects of technology on today’s practice February 12th (on-demand) • Capitalizing on Tax Season • SSARS Exposure Draft June 3rd (on-demand) • Trends & Strategies for Today’s digital CPA • Social Media September 18th • Technology changing business & society • Leading virtual work teams 4 Access archives at DigitalCPA.com
  • 5. How are you working?
  • 6. The Impact of the Digital Revolution on the Business Environment The revolution in computing and how it’s reshaping business & society – Nicholas Carr Strategies for leading virtual work teams and the changing workplace dynamics – Tom Bachmann 6
  • 7. The Big Switch Nicholas Carr
  • 8. Big Switch 1.0 In-house DC generator (1900) Utility AC grid (1920)
  • 9. Big Switch 2.0 In-house data center (2000) Cloud grid (2020)
  • 10. A Classic Disruption Performance demanded at high end of market Performance demanded at low end of market Sustaining Technology Disruptive Technology Time Performance [ Overcoming Barriers [ ] Empowering the User > Source: Clayton Christensen.
  • 11. Disruption Stage 2: Empowering Customers
  • 12. Disruption Stage 2: Empowering Customers Cloud grid as platform Heterogeneous apps and appliances
  • 13. Big Data Internet of Things Robotics “Automation Cloud”
  • 14. Rethinking Business ‣ Changing markets ‣ Changing competition ‣ Changing roles and skills
  • 15. Questions? Copyright © 2013 American Institute of CPAs. All rights reserved. 15
  • 16. Leading Virtual Work Teams Tom Bachmann, Master Leadership Trainer Paychex, Inc. 16
  • 17. Leading Virtual Work Teams In the next 20 minutes, let’s… • Discuss leadership tools necessary to thrive and succeed in a virtual environment • Introduce some tech tools you’ll need to stay connected with your people 17
  • 18. But first, a question: “What are some concerns when moving to a virtual work team?” And now a second question: “What are the 3 tenets of Real Estate?” • Location • Location • Location 18 Correct!
  • 19. So, then, what are the 3 tenets of Leadership? • Communication • Communication • Communication Nice! 19
  • 20. Leading Virtual Work Teams How big is your shadow? 20
  • 21. Leading Virtual Work Teams Alex, and the language of Virtual Leadership 21
  • 22. Leading Virtual Work Teams The HQ Stigma “HQ has no clue.” 22
  • 23. So how do you lead a successful virtual team? You first have to change your paradigm: Move work to the workers, not workers to the work. 23
  • 24. Leading a Virtual Work Team In-House Leadership Clear expectations Frequent interaction Positive engagement Effective communication Trust and accountability Virtual Leadership More clear expectations More frequent interaction More positive engagement More effective communication Same  But how? 24
  • 25. Winning Leadership Behaviors How about a Top 10 List? 1. Assign meaningful projects 2. Team building events and social activities 3. Trust first. Assume positive intent 4. Coach behavior, measure results 5. Use a participatory management style 6. Be crystal clear about your expectations 7. Establish personal contact and rapport early 8. Face to face visits whenever possible 9. Encourage appreciative and constructive feedback 10.Communicate, communicate, communicate! 25
  • 26. Leading Virtual Work Teams Dr. Albert Mehrabian and you. When you talk face to face with someone, your tone and body language make up 93% of your message. But what happens when you are on the phone, not face to face? Body Language: 55% to 0% Words: 7% to 13% Energy/Tone: 38% to 87% 26 F2F Phone
  • 27. Tech Tools in a Virtual Environment Look what’s happened in the last 10 years… • Email • Lync – IM & screen sharing • Campfire – group chats • 1:1 phone call • Single number reach • Conference calling • Google docs • Basecamp – tasks, calendars, files • Dropbox – file sharing, photos • Sharepoint – MS’s basecamp • OneDrive – MS’s google docs • Jing – screen shots and short videos • CloudConnect - virtual desktop Web Conferencing Options • Skype • WebEx • GoToMeeting • On24 • AnyMeeting • Fuze • Google hangouts • Join.me • MeetingBurner • Zoom • Yugma • Lifesize 27
  • 28. Leading Virtual Work Teams Who’s got a question? 28
  • 30. Available Resources “Roadmap to Profitability…” Workshop • Atlanta, GA ; October 22-23, 2014 CPA.com Blogs • www.cpa.com White Papers • “Harness the Power of the Cloud” by Geoffrey Moore Case Studies on Key Verticals • Not for Profits, Franchises, etc. Interviews with Thought Leaders • www.YouTube.com/user/CPA2BizVideo @CPAcom #DigitalCPA
  • 31.
  • 33. How did we do? Your opinion is important to us. Please take a moment to share your feedback by clicking here. 33

Editor's Notes

  1. Question: How should CPA firms think about an integral part of the cloud grid (Erik will setup for discussing Virtual CFO)
  2. Question: How should CPA firms think about an integral part of the cloud grid (Erik will setup for discussing Virtual CFO)
  3. Questions: We tend to see clients of firms pushing the envelope, do you see consumer use or businesses?
  4. Erik will transition from Nick to Tom.