Impact of information technology in business perspective

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Guest Presentation on SONA School of Management during Systems Club Inauguration,Salem,Tamilnadu

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Impact of information technology in business perspective

  1. 1. IMPACT OF INTERNET TECHNOLOGY IN BUSINESS PERSPECTIVE Dinesh Babu Pugalenthi Vignesh Mohan Internet Marketing Web development Web Enabled Systems
  2. 2. Current Scenario Local Commerce E-Commerce Retailing Banking E-tailing E-Banking E- Ticket E- Bill pay E- Shopping Tax E-Tax 1
  3. 3. Growth Rate of Internet Users in IND BRIC 1 • Social Networks 3 • SEARCH Engines 4 • Entertainment 5 Internet User • E-Commerce 2 IA • News 15 Million Users 2012 2011 2
  4. 4. Retail Buying Process – WHAT USED TO BE this…..
  5. 5. IS NOW this….. Watch Video on Public Search View Print Ad Read Blog Watch YouTube Commercial Download iPhone Apps Like us on Facebook Demo Production store Read Reviews Compare Shop Online Shop on Website View banner Ad
  6. 6. Email Marketing Marketing is Digitalized Today Mobile Marketing Voice Marketing Organization SEM/PPC SEO Online Marketing Innovation Social Media Marketing
  7. 7. SOCIAL MEDIA MARKETING IT’S A SOCIAL WORLD TODAY
  8. 8. A MAN BROKE WITH ERICA, HIS GIRL FRIEND IN A HARVARD BAR didn’t want to keep the bad feeling to himself He Created the VIRAL that Compares girls to Barnyard Animals MARK ZUCKERBERG - FACEBOOK
  9. 9. BRANDING Why Social Media? Facebook = 750+ - Global 30+ - India Twitter = 200+ - Global 5+ - India LinkedIn = 100+ - Global 10+ - India https://business.twitter.com/ http://www.facebook.com/pages/create.php http://www.linkedin.com/company/create
  10. 10. SOCIAL MEDIA ADS Advertisement Solutions GOOGLE FACEBOOK TWITTER LINKEDIN
  11. 11. Customer Acquisition https://www.facebook.com/itcvivel/app_253053721461083
  12. 12. HUMAN RESOURCE MANAGEMENT SYSTEM •Payroll •Time and attendance •Appraisal performance •Benefits administration •HR management information system •Recruiting/Learning management •Performance record •Employee self-service •Scheduling •Absence management
  13. 13. 10 Steps To Create Your ONLINE Presence LinkedIn.com Twitter.com Facebook.com Google + Scribd.com Slideshare Techgig.com BlogSpot. in Management Forum MBA Associations 1
  14. 14. Information Technology in Operations Management In the modern and emerging technology era the Information Technology plays a vital roles in making the work a simpler one in more productive way.
  15. 15. Modules In Materials Management • Material Planning and Indenting • Purchase and procedure • Stores (Inventory Management) • Logistics and Supply Chain Management
  16. 16. Information Technology in SCM • E-enabled SCM is emerging as a core strategy. • E-business has enhanced both supply chain efficiency & responsiveness. • SCM software SCM software, or Supply Chain Management software addresses one or more issues, mainly the planning, sourcing, production, delivery and return of goods. Supply Chain Management software involves real-time data from all links of the chain, with the internet being a vital ingredient to greater supply chain visibility. SCM software will allow companies to track demand, supply, manufacturing status, logistics and distribution of their products.
  17. 17. IT in Financial Management The vast use of technology made all the works as simpler as possible . Due to this the Financial Services became more faster than ever.
  18. 18. • Banking Sectors, Eg : Point on Sale (POS) • Share Trading • Online Payment Gateways • Integrated Databases for Accounts • Insurance Sectors • Portfolio Optimization
  19. 19. Website of the Presentation www.smallb.in Promoting Youth Entrepreneurship
  20. 20. Thank You

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