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CloudSpokesThe Industry’s First Community for Crowdsourcing Enterprise Cloud Development <br />
CloudSpokes: Bringing Together Enterprise Cloud Challenges with a World of (Aspiring) Cloud Developers<br />1<br />Communi...
Why - The Combination of Two Massive Transformations Has Exponential Potential<br />2<br />Cloud<br />For the first time e...
Enterprise Cloud Adoption is Accelerating<br />3<br />Momentum to Date<br />“It’s our belief that these cloud technology s...
Open Global Communities Are Driving New Innovation Through “the Crowd”<br />4<br />And Much Much More…<br />Marketing Anal...
~10 Beat NetFlix
14K Scientists
Market Cap from 100M to 9B
Wisdom of the Crowd or Market as a broadly applicable rule</li></li></ul><li>Today’s Development Reality: Not right for “T...
All variable costs
Pay for results
Pay upfront for fixed capacity
High fixed costs
Pay for inputs</li></ul>Why hasn’t the development process?<br />The technology has changed….<br />Why hasn’t the developm...
Bringing the Crowd to the Cloud Requires a New Type of Community<br />6<br />Performance Based<br /><ul><li>Pay for perfor...
Market to match supply and demand</li></ul>Social Networking<br />100% Cloud<br /><ul><li>Let developers connect with peers
Let developers connect with potential employers
100% focused on CIO’s #1 priority</li></ul>ChallengeFocused<br /><ul><li>“Game-ified” experience, with  contests and badge...
How it Works: Developer Experience<br />8<br />Come to the home page to sign up<br />2. Create a public profile<br />3. Co...
What Makes CloudSpokesDifferent than Other Developer Communities?<br />9<br />Technology Community Types<br />CloudSpokes ...
Focused on a single topic: Cloud Computing
Offers a combination of networking/forums AND challenges/contests
Both competitive and collaborative</li></ul>Contests/Asset Creation<br />Forums/ Q&A / Networking<br />Single product / st...
Seems cool but why?<br />10<br />
Launching CloudSpokes Was Just the First Shot in a Multi-Year War With the Status Quo<br />11<br />‘This revolution won’t ...
Age of Hyperspecialization<br />12<br />“The point is: there are already huge opportunities for companies to engage hyper-...
What does it mean for me?<br />13<br />
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What is CloudSpokes?

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Dave Messin

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What is CloudSpokes?

  1. 1. CloudSpokesThe Industry’s First Community for Crowdsourcing Enterprise Cloud Development <br />
  2. 2. CloudSpokes: Bringing Together Enterprise Cloud Challenges with a World of (Aspiring) Cloud Developers<br />1<br />Community of specialist cloud developers across platforms<br />Companies who need cloud development<br />Contests<br />Forums | Networking<br />Other<br />
  3. 3. Why - The Combination of Two Massive Transformations Has Exponential Potential<br />2<br />Cloud<br />For the first time ever, all it takes is expertise and an internet connection to contribute<br />Crowd<br />
  4. 4. Enterprise Cloud Adoption is Accelerating<br />3<br />Momentum to Date<br />“It’s our belief that these cloud technology solutions will help us differentiate ourselves from competitors. The key is the speed with which we can move because we're cloud-based. It’s not just a growth strategy, it’s the transformation of our company.”<br />Dick Escue, CIO RehabCare<br />$1.6B+ revenue<br />82K+ companies<br />3M+ companies<br />3K every day<br />170 enterprises<br />400K+ users<br />490,000 developers<br />102B objects on S3<br />
  5. 5. Open Global Communities Are Driving New Innovation Through “the Crowd”<br />4<br />And Much Much More…<br />Marketing Analytics<br />Mining<br />1906 – Weighing Oxen<br />NetFlix– Beat us in predicting movies and win $1M<br />Goldcorp – Help us find gold…and not go bankrupt !<br />Francis Galton and the “wisdom of the crowd”<br /><ul><li>2000 Submissions
  6. 6. ~10 Beat NetFlix
  7. 7. 14K Scientists
  8. 8. Market Cap from 100M to 9B
  9. 9. Wisdom of the Crowd or Market as a broadly applicable rule</li></li></ul><li>Today’s Development Reality: Not right for “The Cloud” OR “The Crowd”<br />Cloud<br />Community Development<br />On-Premise<br />In-House + Offshore R&D<br /><ul><li>Elastic, pay as you go
  10. 10. All variable costs
  11. 11. Pay for results
  12. 12. Pay upfront for fixed capacity
  13. 13. High fixed costs
  14. 14. Pay for inputs</li></ul>Why hasn’t the development process?<br />The technology has changed….<br />Why hasn’t the development process itself? <br />5<br />
  15. 15. Bringing the Crowd to the Cloud Requires a New Type of Community<br />6<br />Performance Based<br /><ul><li>Pay for performance – values output vs. hours
  16. 16. Market to match supply and demand</li></ul>Social Networking<br />100% Cloud<br /><ul><li>Let developers connect with peers
  17. 17. Let developers connect with potential employers
  18. 18. 100% focused on CIO’s #1 priority</li></ul>ChallengeFocused<br /><ul><li>“Game-ified” experience, with contests and badges</li></li></ul><li>How it Works: Sponsoring a Challenge<br />7<br />Sponsor posts a challenge – define a task or project and set a price for it<br />2. Challenges appear on a list for the developer community to see<br />3. Community participants submit their answers to the challenge<br />4. Submissions are peer reviewed and a winner is selected<br />5. Sponsor pays out the winner<br />
  19. 19. How it Works: Developer Experience<br />8<br />Come to the home page to sign up<br />2. Create a public profile<br />3. Connect with other members<br />4. Participate in a challenges / Win $ <br />5. End up on a leaderboard!<br />
  20. 20. What Makes CloudSpokesDifferent than Other Developer Communities?<br />9<br />Technology Community Types<br />CloudSpokes is…<br /><ul><li>Neutral, not tied to a particular product or standard
  21. 21. Focused on a single topic: Cloud Computing
  22. 22. Offers a combination of networking/forums AND challenges/contests
  23. 23. Both competitive and collaborative</li></ul>Contests/Asset Creation<br />Forums/ Q&A / Networking<br />Single product / standard<br />Topic focused<br />Broad / Generic<br />
  24. 24. Seems cool but why?<br />10<br />
  25. 25. Launching CloudSpokes Was Just the First Shot in a Multi-Year War With the Status Quo<br />11<br />‘This revolution won’t be complete until the current business models of the global Sis – Accenture, Deloitte, IBM and others – are as comprehensively undermined as those of the software vendors they’ve traditionally worked with.’<br />
  26. 26. Age of Hyperspecialization<br />12<br />“The point is: there are already huge opportunities for companies to engage hyper-specialist knowledge workers, and for these highly specialized workers to make money. The potential quality, speed, and cost advantages virtually guarantee that this model will become more prevalent.”<br />Thomas Malone, MIT – Collective Intelligence<br />
  27. 27. What does it mean for me?<br />13<br />
  28. 28. CloudSpokes History<br />14<br />
  29. 29. CloudSpokes Contest Examples<br />15<br />Google Reminder Bot Reminds You To Be #Awesome! ($1000)<br />Superfell Builds Super Android Salesforce.com Admin App! ($1500)<br />Webcam + Twilio API = Homemade alarm system ($<500)<br />Omniauth for Heroku and Force.com($1500)<br />Network Detection Javascript Library ($500) <br />Simple Geolocation Toolkit ($1000)<br />iPadCheckin App for SFDC ($2000)<br />
  30. 30. CloudSpokesDreamforce<br />
  31. 31. I’m in, but how?<br />17<br />
  32. 32. Digital Assembly<br />18<br />
  33. 33. Structure<br />19<br />
  34. 34. Discussion and Feedback<br />20<br />
  35. 35. Candle Problem applied to Technology<br />21<br />
  36. 36. Examples<br />22<br />
  37. 37. CloudSpokes Architecture<br />23<br />
  38. 38. Happy Meal but no fries!<br />Application integration and scale<br />Application design, development,<br />Declarative, configuration, reporting <br />
  39. 39. Environments<br />
  40. 40. David Messinger <br />Community Architect<br />@dmessing<br />http://blog.cloudspokes.com<br />http://www.cloudspokes.com<br />@CloudSpokes<br />Come and compete where the rubber meets the code<br />

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