Digital Communication, Social Media & Personal Branding
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Special thanks to the Network of Executive Women for allowing us the time to share our presentation with them on Monday.
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Digital Communication, Social Media & Personal Branding
- 1. Digital Tools of the Trade Digital Communication, Social Media & Personal Branding Ike Brunner, Ph.D. VP, Digital Communication ike.brunner@patronsvoice.com Russ Shirley Founder russ.shirley@patronsvoice.com Patron Marketing & Research, LLC
- 2. Welcome Patron Marketing & Research, LLC Please take out your phones have have them ready to text to the following number when prompted: 37607
- 3. What we will cover ‣ Current landscape: what’s hot, big, trendy ‣ Coming in 2013: what’s on the horizon ‣ Strategic and tactical considerations and recommendations: what’s the best way to go about this ‣ Tips for using: what’s our experience ‣ Additional resources: what’s out there to keep up with the industry Patron Marketing & Research, LLC
- 4. Final Stage Stage 1 Stage 5 Stage 3 Stage 2 Stage 4 Where are you today? Level-setting: What do you know now? Let’s get started Patron Marketing & Research, LLCPatron Marketing & Research, LLC
- 5. Digital Communication Toolbox Patron Marketing & Research, LLC SoMe Platforms used for personal communications
- 6. Digital Communication Toolbox Patron Marketing & Research, LLC SoMe Platforms used for business communications
- 7. Final Stage Stage 1 Stage 5 Stage 3 Stage 2 Stage 4 How many tools do you know and use? Level-setting: What do you know now? Let’s define scope Scope: How wide is your net? Patron Marketing & Research, LLC
- 8. Digital: Not where is it, but where isn’t it? Let’s dive in Waze ShopkickFoodspotting Viggle Facebook InstagramTwitter LinkedIn When you are driving to work or school When you are choosing where to eat When you are shopping for groceries When you are watching television When you want to share with family and friends When you want to tell the world When you have a front-row seat When you want to stay connected to colleagues Patron Marketing & Research, LLC
- 9. What the heck is the difference?! Let’s get some clarity Adapted from original on teachthought.com Patron Marketing & Research, LLC
- 10. Final Stage Stage 1 Stage 5 Stage 3 Stage 2 Stage 4 What are you using regularly? Let’s open your toolbox Arsenal: What do you currently use? Level-setting: What do you know now? Scope: How wide is your net? Patron Marketing & Research, LLC
- 11. Traditional vs. digital Let’s dig around ‣ Non-digital/offline • Print publications • Business cards • Conferences/in-person networking ‣ Standard web/internet • E-mail • Website (corporate or personal) & Search (Google) • Social tools (Facebook, Twitter, LinkedIn) ‣ Mobile web & apps • SMS (texting) • Social tools (Facebook, Twitter, LinkedIn, Vine) • Aggregators (HootSuite) • Responsive designed sites Patron Marketing & Research, LLC
- 12. Final Stage Stage 1 Stage 5 Stage 3 Stage 2 Stage 4 What is popular with early adopters? Let’s look deeper Arsenal: What do you currently use? Level-setting: What do you know now? Scope: How wide is your net? Trends: How do you keep up with what’s popular? Patron Marketing & Research, LLC
- 13. Buy tickets in advance, find movie times, watch trailers, read reviews Which are hot topics and/or popular in the App Stores? Let’s get savvy Google+ tumblrPinterest Vine Skype SnapChatTwitter Fandango Google’s Social Network that spans across Google products Virtual pin-board, lets you organize and share Allows users to post text, images, videos, links, quotes and audio Social app by Twitter for uploading and sharing 6- second videos Instant message, voice and video call service via wi-fi or mobile network Online social networking service and microblogging service Photo messaging service with a self-destruct Patron Marketing & Research, LLC
- 14. Final Stage Stage 1 Stage 5 Stage 3 Stage 2 Stage 4 Navigate, overcome roadblocks and manage new routes? Navigation: How do you manage what can be an overwhelming digital landscape and what is coming? Let’s map your route Arsenal: What do you currently use? Level-setting: What do you know now? Scope: How wide is your net? Trends: How do you keep up with what’s popular? Patron Marketing & Research, LLC
- 15. Social Media Landscape ‣ What 2013 brings: • Social TV • More visual (SoMe platforms & info- graphics) • Mobile-first planning & social discovery apps • Aggregation & Convergence • Data/media access (cloud) • Group/video messaging Patron Marketing & Research, LLC 2012 vs. 2013
- 16. Final Stage Stage 1 Stage 5 Stage 3 Stage 2 Stage 4 How do you start and keep it going strong? Just push play: How do you get started or re-started? Let’s get going! Navigation: How do you manage what can be an overwhelming digital landscape and what is coming? Arsenal: What do you currently use? Level-setting: What do you know now? Scope: How wide is your net? Trends: How do you keep up with what’s popular? Patron Marketing & Research, LLC
- 17. Keep up with trends, tools, new platforms, mergers, etc. Resources eMarketer AllThingsDMashable Forrester Google Apple TechCrunch Patron Marketing & Research, LLC
- 18. LinkedIn Checklist Patron Marketing & Research, LLC ‣Upload a recognizable professional image ‣Update your professional summary (You should include keywords) ‣Ensure your title is accurate ‣Include your career information ensuring it’s complete/up-to-date ‣Website is customized (most people still use My Company) ‣Blog link customized and reflect the title of your blog (if applicable) ‣Customize your public profile link (www.linkedin.com/in/Your_Name) ‣Add a Twitter handle ‣Give out endorsements to colleagues, associates, and friends ‣Ask for recommendations ‣Join groups as a way to find and reach out to potential clients
- 19. Twitter Checklist Patron Marketing & Research, LLC ‣Choose a Twitter Handle ‣Your Twitter name (e.g. @russ_shirley) ‣Complete bio that lines up with your linkedIn bio (If using your twitter for career) ‣Add link to your Blog, Company, or LinkedIn Profile ‣Create tweets frequently (3+ times a week) ‣Keep your tweets unprotected and open to the public ‣Use hashtags (#) to indicate keyword / topic of tweets ‣A word or a phrase that starts with # ‣A way to group messages #NEWDigital, #NEW2013, #Bestpresentationever ‣Create list to help you listen to people / topic you want to follow ‣Follow, RT (retweet) and mention relevant people in your industry
- 20. Questions? Where you can find us: www.cincinnatidigitalxchange.com ike.brunner@patronsvoice.com russ.shirley@patronsvoice.com Thank You! Patron Marketing & Research, LLC