Iberia Social Media
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IBERIA is considering using social media to meet its objectives of increasing brand awareness, sales, traffic, and customer loyalty. The document recommends that IBERIA create a presence on key social networking sites like Twitter, Facebook, YouTube, Flickr, and Second Life to engage with its target audience. These sites have hundreds of millions of active users that match IBERIA's demographic profile. The document also suggests IBERIA monitor what is being said about its brand on social media and learn from the successful approaches of competitor airlines that are using social networking productively.
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Strategic Marketing Plan Example
WINDOWS COMPANYSTRATEGIC MARKETING PLANTABLE OF CONTENTSINTRODUCTION...................................
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social and mobile marketingthreeCopyright © 2015 McGraw-Hill.docx
social and mobile marketing
three
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
chapter
Chapter 3 – Social and Mobile Marketing
1
LEARNING OBJECTIVES
LO 3-1 Describe the 4E framework of social media marketing.
LO 3-2 Understand the types of social media.
LO 3-3 Understand the types of mobile applications.
LO 3-4 Recognize and understand the three components of a social media strategy.
LO 3-5 Understand the methods for marketing yourself using social media.
3-‹#›
These questions are the learning objectives guiding the chapter and will be explored in more detail in the following slides.
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2007: First iPhone released
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Source: Adapted from: Coca-Cola Retailing Research Council and the Integer Group, “Assessing the Social Networking Landscape,” in Untangling the Social Web: Insights for Users, Brands, and Retailers , January 2012
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1999: First Blackberry available
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Chris Ryan/OJO Images/Getty Images.
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Courtesy Staples, Inc.
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Courtesy The Home Depot.
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- 1. Digital Communication, brand awareness & social media Final Individual Assignment IBERIA & Social Media Session 8 Prof.LIVIO HUGHES & JUAN BAUTISTA GARCÍA ALCÁZAR Masters in Digital Marketing By: Eduardo Ferreira
- 4. How IBERIA can benefit from a presence in Social Networking.
- 7. Age: 35 to 49 and 50+
- 8. Heritage: Caucasian and Hispanic
- 9. Income annual more than $60,000
- 11. Which countries does IBERIA target? IBERIA currently flies to 38 domestic and 82 international destinations in 44 countries across Africa, Americas, Asia and Europe
- 12. What is Social Media? Definition: At its most basic, social media is a shift in how people discover, read and share news, information and content (communication); transforming people from content readers into publishers. SOCIAL MEDIA PLATFORMS & KEY PLAYERS
- 14. Corporate talk formal
- 15. Corporate created content
- 17. Doing Communications
- 19. Authenticity & transparency; informal
- 20. User created content (co-creation)
- 21. Blogs, Social networks, SMM
- 22. Building Communities
- 24. Conversions and sales
- 25. Customer LoyaltyIBERIA can achieve its Site Objectives by targeting key social networking sites. On these sites they can interact with customers within their demographic profile and geographical segmentation. The key for IBERIA is to have a presence where their target audience socializes.
- 26. The social networking demographics are a good match today and in the future for IBERIA’s Target. Millenials By 2010, millenials will outnumber baby boomers • $350 billion in spending power • Spend over 16 hours a week online • 96% have joined a social network • They care about what their friends think and what they like, not traditional marketing and ads Baby Boomers • 41% of baby boomers have visited a social networking site • +55 Women fastest growing demographic on Face book • More stable, dependable income
- 27. What is the number of Social Networking Users by Country? The reach potential within IBERIA’s geographic segmentation in Social Networking sites is over 200 million users. The opportunity to raise brand awareness and position key offerings to the target customer is significant.
- 28. So which Social Networking Sites should Iberia target?
- 29. Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. It has over 8 million active users.
- 30. Face book is a social networking website intended to connect friends, family, and business associates. It has over 300 million active users.
- 31. YouTube is a video sharing website on which users can upload and share video. It has over 300 million active users.
- 32. Flickr is a web site that offers photo sharing and a host of related services for users of any level — beginners to professionals. It has over 5 million active users.
- 33. Residents can explore, meet other residents, socialize, participate in individual and group activities, and create and trade virtual property and services with one another, or travel throughout the world (which residents refer to as "the grid”). It has over 3 million users.
- 39. Socialize and engage with target customers in key social networking sites.
- 40. Profit from the “explosive “ growth of Social Networking sites.
- 41. Online tools to track and monitor what is being said about the IBERIA brand.
- 42. Measure the success of the brand’s activities in Social Networking sites.
- 43. Gain a competitive advantage and best practices from other companies in the industry.
- 45. FLICKR http://www.quantcast.com/flickr.com http://www.knowtebook.com/uploaded/2008/07/flickr.png http://www.alexa.com/siteinfo/flickr.com http://www.flickr.com/ http://www.smallbusinesssem.com/articles/marketing-on-flickr/ Second Life http://secondlife.com/ http://www.alexa.com/siteinfo/secondlife.com http://www.quantcast.com/secondlife.com#summary http://en.wikipedia.org/wiki/Second_Life What is Social Media: www.sxc.hu/profile/nickwinch >