Free Resources for Your Classroom
Come join us to learn about some great sites where your students can find free music, clipart, sounds, and more!
Attendees should be able to answer these questions after attending this session:
1. Where can I find free and appropriate music, clipart, and sounds?
2. How can I search to find additional resources that my kids can use in the classroom?
3. What are the copyright and creative commons restrictions and how does that impact my use of these resources?
Blurb: Kristen Purcell and Amanda Lenhart will be speaking at the Office of National Drug Control Policy’s Above the Influence Campaign Summit, which will be held in Washington DC on September 28-29, 2010. The event will focus on providing ONDCP’s local community partners with the tools necessary to effectively engage teens in campaign activities. Kristen and Amanda will share Pew Internet data on teen internet use and communication trends that local ONDCP partners can use to inform their community outreach efforts.
Introduction to Speech Communication, definition of language, definition of speech communication, gender fair language, examples of gender fair language, gender neutral language
Free Resources for Your Classroom
Come join us to learn about some great sites where your students can find free music, clipart, sounds, and more!
Attendees should be able to answer these questions after attending this session:
1. Where can I find free and appropriate music, clipart, and sounds?
2. How can I search to find additional resources that my kids can use in the classroom?
3. What are the copyright and creative commons restrictions and how does that impact my use of these resources?
Blurb: Kristen Purcell and Amanda Lenhart will be speaking at the Office of National Drug Control Policy’s Above the Influence Campaign Summit, which will be held in Washington DC on September 28-29, 2010. The event will focus on providing ONDCP’s local community partners with the tools necessary to effectively engage teens in campaign activities. Kristen and Amanda will share Pew Internet data on teen internet use and communication trends that local ONDCP partners can use to inform their community outreach efforts.
Introduction to Speech Communication, definition of language, definition of speech communication, gender fair language, examples of gender fair language, gender neutral language
The Future of Technical Communication (Future of #techcomm)Larry Kunz
Hear about trends that are shaping the technical communication (#techcomm) profession, discover the skills you'll need to succeed in the new world of #techcomm, and find out how your day-to-day work is changing.
This presentation was given to Leadership Fort Wayne's Youth Leadership Program. I was asked to share about today's communication landscape and proper online etiquette on social media platforms for this group of high school sophomores. I also shared briefly about NeighborLink and how students could use it for finding community service projects.
Future of Communication and Social Media: Gerd Leonhard at NBS Sao PauloGerd Leonhard
My presentation at the NBS agency event in Sao Paulo, Brazil, see more at http://www.mediafuturist.com/2010/02/-sao-paulo-feb-24-nbs-seminar-social-media.html
It consists of two part and it gives information about history of communication.I believe it will be useful for everyone who searchs for about communication history.Also, I am going to publish the second part coming soon..
Customer Service & Social Media: You Can Do BetterMike Petroff
Give your audience a better experience online. If your customer service strategy is solely to provide an email address and phone number to call during office hours, you're probably not doing enough. You can do better.
Most colleges only see marketing opportunities when establishing a presence in social media. Little do they know that customer service IS a huge marketing opportunity and encourages positive word-of-mouth reviews from their communities.
In this session, learn how to provide a 24/7 online service center for your audience by utilizing social media monitoring, live chat functionality, and other online tools that allow users to assist each other. Build a culture around customer service and you'll see an immediate boost in audience satisfaction.
The Future of Technical Communication (Future of #techcomm)Larry Kunz
Hear about trends that are shaping the technical communication (#techcomm) profession, discover the skills you'll need to succeed in the new world of #techcomm, and find out how your day-to-day work is changing.
This presentation was given to Leadership Fort Wayne's Youth Leadership Program. I was asked to share about today's communication landscape and proper online etiquette on social media platforms for this group of high school sophomores. I also shared briefly about NeighborLink and how students could use it for finding community service projects.
Future of Communication and Social Media: Gerd Leonhard at NBS Sao PauloGerd Leonhard
My presentation at the NBS agency event in Sao Paulo, Brazil, see more at http://www.mediafuturist.com/2010/02/-sao-paulo-feb-24-nbs-seminar-social-media.html
It consists of two part and it gives information about history of communication.I believe it will be useful for everyone who searchs for about communication history.Also, I am going to publish the second part coming soon..
Customer Service & Social Media: You Can Do BetterMike Petroff
Give your audience a better experience online. If your customer service strategy is solely to provide an email address and phone number to call during office hours, you're probably not doing enough. You can do better.
Most colleges only see marketing opportunities when establishing a presence in social media. Little do they know that customer service IS a huge marketing opportunity and encourages positive word-of-mouth reviews from their communities.
In this session, learn how to provide a 24/7 online service center for your audience by utilizing social media monitoring, live chat functionality, and other online tools that allow users to assist each other. Build a culture around customer service and you'll see an immediate boost in audience satisfaction.
Audio Branding for Fashion: an experiment of education on Sound for a new gen...Gianpaolo D'Amico
Poster of the article about the design and development of a cross-modal multi-located framework for cultural heritage.
The paper was accepted in the paper session at the Audio Branding Congress 2013, , Milan, Italy, 18-20 November 2013.
Onna project: a natural interaction installation and mobile solution for cult...Gianpaolo D'Amico
Presentation of the article about the design and development of a cross-modal multi-located framework for cultural heritage.
The paper was presented at the conference Built Heritage 2013, Monitoring Conservation Management, Politecnico di Milano, Milan, Italy, 18-20 November 2013.
Presentation for Internet is Business panel at Toscana Lab 2010 meeting in Florence. The slides represent my activities during these years in the field of: education, research, entrepeneurship, innovation, blog and sound design
Intefacce naturali multimediali applicate al settore dei Beni culturaliGianpaolo D'Amico
Presentazione dei progetti di natural interaction applicata al settore dei beni culturali del MICC, Media Integration and Communication Centre dell'Università degli Studi di Firenze
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
1. Web Communication &
Social Media
Gianpaolo D’Amico
IED - Firenze, Italy
copyright by Gianpaolo D’Amico - All Rights Reserved
Monday, October 24, 2011
2. Who am I
computer science engineer
creative director
researcher
music addicted
Monday, October 24, 2011
3. You can find me here
damico@dsi.unifi.it
http://twitter.com/gianpaolodamico
http://www.linkedin.com/in/gianpaolodamico
http://www.slideshare.net/gdamico
Monday, October 24, 2011
40. Practise with Wordpress
• registration on wordpress.com
• settings
• general
• discussion
• appearance -> themes
• theme selection
• theme options
• widgets
• content management with post & pages
Monday, October 24, 2011
41. Guidelines 1
• write well, regularly, be precise and accurate
• don’t make grammatical errors
• always expand acronyms
• only write about topics you know very deeply, in order to
propose yourself as an expert, so that your blog will be
quoted by other blogs or sites
• avoid redundant and unnecessary information sentences
• comment and enter information in other blogs which deal
with similar topics, don’t sell your blog, but join in the
discussion by providing an added value
Monday, October 24, 2011
42. Guidelines 2
• use a blog layout clean and easy to navigate, with
distinct sections
• define a set of keywords related to the topic of
the post, which will be incorporated as part of the
text of the article and in the title
• write clear and effective titles
• align text to the left
• highlight concepts and words only with the bold
• citation reports only with italic
Monday, October 24, 2011
43. Guidelines 3
• use chunking to create short paragraphs
• use bulleted lists, when you need to present
information in a precise order
• insert multimedia content, especially images and
videos
• add many links to outside sources for other
bloggers regardless of their popularity
Monday, October 24, 2011
55. The implications of communication:
Mass Media vs New Media.
http://www.flickr.com/photos/theordinary/3519904172/
Monday, October 24, 2011
56. What relationship between the world of broadcast
media (TV, radio, press, cinema, etc..) and the new
media and especially social media (blogs, social
networks, etc.)?
What kind of communication is established and how
the message affects the channel?
Monday, October 24, 2011
57. Shannon-Weaver’s
Mathematical Model
http://it.wikipedia.org/wiki/File:Shannon-weaver.jpg
Monday, October 24, 2011
60. Key features
Communication mode from one to many
Vertical structure of the model: top-down
Channel one-way
Low level of interaction
http://www.flickr.com/photos/sarahreido/3245498261/
Monday, October 24, 2011
61. New Media = Social Media?
Monday, October 24, 2011
63. Key features
• Many to many
communication mode
• Structure of the network
model: top-down
• bidirectional channel
• High level of interaction
http://filsalustri.files.wordpress.com/2009/10/social-media-word-cloud.jpg
Monday, October 24, 2011
64. new paradigm of communication
=> new way about how the
brand relates with people
Monday, October 24, 2011
67. Digital PR: a revolution in PR in 2.0
form communication to conversation
http://www.flickr.com/photos/rachelvn/3652498755/
Monday, October 24, 2011
68. Internet PR
The online public relations are intended to bring out
its own brand in the immense panorama of the Web
and transmit a correct image all through the
platforms which target users (fans) are
Monday, October 24, 2011
69. Internet PR
• people are social animals and have a natural need to relate to
each other => share
• via the Internet, you can share emotions, thoughts, knowledge and
general information of all types
• the strength and success of a company will no longer be based on
the product but on the idea which is associated with
• the strength of the idea of the product is the argument that
through socialization and public relations produces consensus and
reputation
• making social networking for a company means to make sure,
through conversation and social relations, that other people speak
well about itself
Monday, October 24, 2011
70. The prosumer
• the Internet PR have created the new role of the
consumer/user as a player and actor of this new
communication => prosumer
• he/her forces the transition from a logic of the
transaction to the relationship
• he/she is a leader => influencer
Monday, October 24, 2011
71. Communication models
Traditional
Who (says) What (to) Whom (in) What Channel (with) What Effect
http://en.wikipedia.org/wiki/Harold_Lasswell
Internet PR (PR 2.0)
Who - Says what - In which channel - To whom - To what effect -
Then who - Hears what - Who shares what - With what intent - To
what effect
http://www.deirdrebreakenridge.com/
Monday, October 24, 2011
72. Traditional vs Internet PR
Traditional PR Internet PR
• One-way communication • 2-ways communication
• Lobbying • Forums/Communities
• Traditional media channels • Blogs
• Traditional advertising • Social networking sites
• Not public • Participation
• Not only for mainstream audience
• public and clear
Monday, October 24, 2011
74. Kriptonite
• company specialized in the construction of mechanical
anti-theft locks which opened semplicemnete "tinkering"
two minutes with a Bic pen
• the vulnerability was revealed in September 2004 from
various blogs, including Engadget, and bounced in and out
of the blogosphere to come up on the pages of
mainstream media
• at the time, kryptonite was first silent, then denied, then
admitted the problem with severe economic damage to
both image
• Donna M. Tocci, kryptonite pr manager admits: "It
'correct to say that if we had a blog in September 2004,
it would help". She adds: "Today we look at the
blogosphere a lot more closely". Better late than never.
http://www.youtube.com/watch?v=_2vLtpVPqhI
Monday, October 24, 2011
75. Word-of-Mouth
• The Word-of-Mouth is a term that refers to the act by which
consumers receive information from other consumers, the WOMMA
association defines it as the art and science to build mutually,
beneficial consumer-to-consumer and consumer-to-marketer
• Word-of-Mouth can be defined as:
• the consumer voice
• a natural behavior
• consumers tlak about products, brands and services of which they
have experience
• offline your range of influence is limited by the circle of your friends,
while online it can be much broader
Monday, October 24, 2011
76. Techniques to
create WOM
Seeding
Recruitment of a network of people willing to
publish (even paid) content
Infiltration
Identification of blogs, forums, communities in
which to act pretending to be a user to publish
content and promotions
Product sampling
Identification of blogs, forums, communities
that send the product
Buzz agencies
Companies profiled database of people with
specialist interest
http://www.flickr.com/photos/mkmabus/3312029613/
Monday, October 24, 2011
77. WOM spontaneous
by content
Listen to what they say about you and your
products on all web platforms
Tell the products and the company in a
new and original way
Publish on the Internet on a frequent and
regular
Go to blogs, forums and social networks to
create an open or active participation
Use the tools for Internet sharing
(YouTube, Flickr, etc. ....)
Be transparent, timely, open, non-polemical
http://www.flickr.com/photos/leeannl/3279816851/
Monday, October 24, 2011
80. Flickr
• Flickr is a web platform that allows you to
share and edit photos with everyone who
has access to the Internet
• It was created in 2002 by Lucicorp
• It is owned by Yahoo from 2005
Monday, October 24, 2011
81. Flickr as a
digital communication channel
• brands have to use to open a new channel of
communication and relationship with people
• it is not the place to sell products (prohibited)
• it is a place where you can create a multisensory
experience with people, adding:
1. advances on products/services
2. promote activities and/or events
3. tell the inside story of the company
Monday, October 24, 2011
82. What you can do with Flickr
• create sets of photographs, in order to propose
stimulating and focused thematic routes
• insert tags, titles and descriptions in the photographs, so
they can be easier to find
• enter the geolocation of photos
• interact with users commenting on
• create and be part of focus groups of users
• publish content on a regular basis
• involve users in the publication of photographs
Monday, October 24, 2011
96. What is Facebook
• Facebook is a free social network where users can create
profiles with pictures, videos, information and personal
preferences and interact creating connections called
friendship
• Founded in February 2004 by Mark Zuckerberg, Eduardo
Saverin, Dustin Moskovitz and Chris Hughes
• Facebook in January 2011 contains more than 600 million
active users and is priced at $ 50 billion
• It is the second most visited site in the world, after Google
http://it.wikipedia.org/wiki/Facebook
Monday, October 24, 2011
97. Personal profiles
• they are designed to enable permanent connections (friendship)
with other profiles
• allow you to post messages, pictures, videos, etc..
• profiles can be enriched with various types of personal information
(interests, personal data, etc..)
• privacy: You can define different levels of data privacy
• communication:
• the news feed containing the messages of their friends, of
pages, groups and applications
• the wall is the space of your messages
• private posts are made directly between two profiles
Monday, October 24, 2011
98. Pages
• are created for brands, institutions, schools, businesses, etc..
who want to create a space for communication with their
fans or customers
• allow you to communicate with users that trigger like
• are created and maintained by the official representatives
(admin)
• privacy: all data are public
• audience: anyone can turn on an unlimited number of likes
• communication:
• admins post messages into the news feeds that appear in
the page of profiles that are activated like
• admins can create custom tabs
• admins can see the insight of users in the page
Monday, October 24, 2011
99. Basic Guidelines for Facebook page
• Do not use press releases
• Write for the people / fans
• Respond to comments
• Regularize the post publishing plan
• Write for first
Monday, October 24, 2011
100. Groups
• are closed groups that allow members to share messages
• can be created by anyone
• privacy: groups can be set sealed
• audience: members must be approved by other
members
• There is a limit to the number of members (5000)
• communication:
• an email notification is sent whenever you create a
new message in the group, unless you change the
settings of the individual user
Monday, October 24, 2011
102. 5 tips from the team of Mashable
1. present and emphasize your fans
2. always use both sense of humor
3. give your fans something to consume
4. develop questions
5. bring your fans behind the scenes of your activities
Facebook can be a difficult medium for businesses to crack, since
it’s one of the more personal social platforms out there
http://mashable.com/2011/05/24/facebook-tips/
Monday, October 24, 2011
103. 10 strategies to be liked
1. never stop listening
2. influence EdgeRank Facebook
3. involve more fans
4. respond quickly to negative comments
5. respond quickly to positive
6. be authentic and transparent
7. providing value (free)
8. share and inspire stories
9. make clear the real feelings
10.do not sell
http://mashable.com/2011/05/10/facebook-marketing-strategies/
Monday, October 24, 2011
118. What is twitter?
• Twitter is a free social networking and microblogging service
that provides users with a personal page updated via text
messages with a maximum length of 140 characters
• Updates can be made via the website, SMS, instant
messaging, e-mail or by various third party applications
• Twitter was created in March 2006 by Obvious Corporation
in San Francisco
http://it.wikipedia.org/wiki/Twitter
Monday, October 24, 2011
119. Key features
• following: twitter profiles that our profile follows
• followers: twitter profiles who follow our profile
• privacy: a private profile can be defined
• hashtag: keywords for categorizing tweets in
order to allow people to follow conversations in
which the tag has been inserted
Monday, October 24, 2011
120. Methods for a sucessful tweet
• link - 98% included links for deeper engagement
• hashtag - 72% used hashtags to brand the conversation
• real-time - 70% featured new, up-to-the-minute content
• call to action - 40% used direct calls to action ("click
here")
• exclamatory - 40% were exclamatory in tone (used "!")
• new product - 38% announced the launch of a new product
• ask a question - 24% asked a question
• game-related - 22% related to a game or contest
http://johnbell.typepad.com/weblog/2011/05/7-qualities-of-effective-tweets.html
Monday, October 24, 2011
121. Hashtags
• words preceded by the symbol
# which help to improve
classification of a tweet
• they were introduced by
people
• have the same semantic goals
of tags in Flickr,YouTube, etc.
http://3.bp.blogspot.com/_LqWfOFsRox0/TO2AKguRqAI/AAAAAAAABgc/Qt8lRxxYK_U/s1600/hashtag%2Bmm.png
http://www.altfg.com/Stars/p/psycho-janet-leigh.jpg
Monday, October 24, 2011
122. Methods to use hashtags
• create hashtag understandable and synthetic:
• example: #sxsw, #hc09, #nowplaying
• verify if it exists by Twitter search
• register hashtag on WhatTheTrend
• everytime you write something on that topic just
insert the hashtag in the tweet
• create the hashtag and mention it as soon as possible
• promote the hashtag in other social networks
Monday, October 24, 2011
146. Examination
Mini digital campaign
1.product/service definition
2.blog creation
3.Twitter profile creation
4.Facebook page creation
5.promotion
Monday, October 24, 2011
147. Blog
1.blog building on Wordpress.com
2.1 page About with small
description of the project, contacts
and links to Facebook & Twitter
3.creation of 2 post according to
guidelines with stories
4.posts must contain:1 image
(Flickr) e 1 video (YouTube/Vimeo)
Monday, October 24, 2011
148. Twitter
1.Twitter profile creation
2.profile customization
3.creation of 2 tweets with links to
the posts + hashtags
4.creation of 2 tweets with links to
something related to the posts of
the blog + hashtag
http://kubrick77.free.fr/Kubrick/shining.jpg
Monday, October 24, 2011
149. Facebook
1.Facebook page creation
2.page customization
3.creation of 2 posts linking to the
posts of the blog
4.creation of 2 posts linking to
stories related to the posts of the
blog
Monday, October 24, 2011