The document discusses various social media platforms and how Iberia Airlines can utilize them to engage customers. It defines social media and discusses how the evolution of technology has allowed more users to connect online. Popular platforms mentioned include Facebook, YouTube, blogs, forums, Twitter, Second Life, Flickr, and others. The document proposes that Iberia should use these tools to motivate travel, engage in conversations with customers, share promotions and news, improve customer service, and allow customers to share travel experiences.

23. It was a pleasure sharing this presentation with all of you. I hope in the near future Iberia will aggressively start exploring and finally offering fliers around the world the possibility of establishing a dialog through social media.