How to Sell Sheep in Kuwait and Instagram, Twitter, and Microsharing Platforms

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This presentation focuses on the many uses of quick sharing social media such as Twitter and Instagram. The class utilizes many examples include Kuwaiti entrepreneurs utilizing Instagram, the Southern Ground Music and Food Fest Nashville, and Already Furnished's efforts to utilize the quick sharing platforms in social media to increase followers

Technology Business

How to Sell Sheep in Kuwait and the
Use of Instagram, Twitter &
Quick Sharing Platforms
Susan Fant
www.susanfant.com / www.castlesandsllc.com / www.fernweb.org
These Slides are for Educational Purposes Only – The University of Alabama Marketing Department
MKT597: Digital & Social Media Marketing Fall Semester 2013
Image: Quartz.com

@Instagram -ing with #Kuwait
• Kuwaiti officials worrying about how to bring
down the gulf state’s unemployment rate,
estimated at 3% has started looking to
Instagram
• But Instagram provides a free storefront
(check out Taobao in China) modeled after
Ebay
• Entrepreneurs can use Instagram to take
pictures and find customers
Source: http://qz.com/104499/a-rising-class-of-instagram-entrepreneurs-in-kuwait-is-selling-comics-make-up-and-sheep/

Sheeps_Sell
Prices for sheep
reached a peak of 150
Kuwaiti dinar ($525)
per head
Kuwait is a net
importer of sheep.
The country obtains
sheep from Australia,
Saudi Arabia, and the
United Arab Emirates.
Source: Sheeps_Sells Instagram Sept. 30, 2013

Connecting with Customers
• Sheeps_sell’s ads on
Instagram
– Reassures & connects with
the public
– ”We have them all,
sacrificial and carcasses of
all ages. We will bring them
to you for all events and
birthdays. We promise you,
honesty is very important
to us. 100% Kuwaiti
management. We deliver
to all the neighborhoods of
Kuwait.”
Source: Sheeps_Sells Instagram Sept. 30, 2013

Experiment Time: Live Instagram
• Let’s see how much
attention we can all
get, right now….?
1. Instagram teaching
this class
2. Instagram Local
Business Examples

Instragram’ing all Over the World
Southernbelletravels: Southern
Ground Music and Food Fest Part
Two! #nashville #musiccity
#southernground
This Post Builds:
1. interconnectivity
2. online & offline
goodwill
3. loyalty
4. free advertising to
target audiences
Southern Ground Music
and Food Fest Nashville’s
Account

Building AWARENESS for
Local Tuscaloosa Businesses #Rolltide

What Does This Accomplish?
To be a social media expert, analyze the
previous campaign examples by using….
Social Media’s Core Functions:
Monitor, Respond, Amplify, Lead

Twitter – The Other MicroBlog
• “Users and governments
embraced twitter to
CONNECT  individuals and
communities of users”
• Think Seth Godin’s TRIBES
example: “Great leaders
create movements by
empowering the tribe to
communicate. They est. the
foundation to connect as
opposed to commanding
people to follow them.”
Sources: Culture of Connectivity, 2012 & Seth Godin’s Tribes

Twitter Users
• First adopted “older” users
• Personal and professional levels
• Newspapers and journalists use Twitter to break stories
• Rising citizen journalism
– Hudson River Plane Crash: Twitter users broke 15 mins.
before the mainstream

Twitter for Self Promotion
• Most celebrities employ
PR staff to manage
Twitter accounts 
number of followers = a
higher level of influencer
status, social capital, i.e.
power.
• Actor Ashton Kutcher
became the 1st celebrity
to break 1 million
followers in 2009 (now
has 15+ million followers

The Evolution of Twitter
• Now Kutcher suggests: “When I first got on, it felt like the
democratization of media. Now it just feels like
media…The bigger vision for Twitter when Jack [Dorsey]
created it was to empower communication to happen as
things were taking place…Now it's just a bunch of
companies and people constantly pitching.”
Take Away & Think: Where is the line for companies to use
Twitter & Instagram alongside personal users?
How do you use personal social media platforms and not
“annoy” and loose potential customers?
Source: http://money.cnn.com/2013/05/23/technology/innovation/ashton-kutcher-twitter/index.html

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