SlideShare a Scribd company logo
Social Media &  Your Online Identity By Serena Carpenter Arizona State University
Previous Class ,[object Object],[object Object]
[object Object]
What is social media? ,[object Object],[object Object],[object Object],[object Object]
Types of social media  (Antony Mayfield) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One-way Today, build relationships to get  permission
Trust in spokesperson, U.S. 08, Edelman Trust Barometer Building Relationships
PR ,[object Object],[object Object],[object Object]
Blogger Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Social media release ,[object Object],[object Object],[object Object]
Social Media Press Release ,[object Object],[object Object],[object Object],[object Object],[object Object]
Digg (2004) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fark (1999) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sign up & Browse ,[object Object]
Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MySpace (2004) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Features Page Group Hosting a discussion Yes Yes Discussion form Yes  Yes Multimedia Exchange Yes Yes Contact Members Yes (Updates) Yes (PM) Statistics Yes  No Event invites Yes No Social ads Yes No Relationships Long-term Short-term Personal Google Indexing Yes No
ROI ,[object Object],[object Object],[object Object],[object Object]
Online Identity
Online Identity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Brand Statement ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
“ Google is the new resume” ,[object Object],[object Object],[object Object]
… and social media is becoming more impt. ,[object Object],[object Object],[object Object],[object Object]
Controlled Transparency ,[object Object],[object Object],[object Object],[object Object],[object Object]
… .which means regulations. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can David do? ,[object Object]
Unique id ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Networking vs. Presence ,[object Object],[object Object]
You create content,  you cannot fear posting information ,[object Object],[object Object]
Comments ,[object Object],[object Object],[object Object]
Advice  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Some information from Dan Schwabel
Next Class ,[object Object],[object Object],[object Object]

More Related Content

What's hot

Social media
Social mediaSocial media
Social media
voc35 brislin
 
Social Media and Public Relations
Social Media and Public RelationsSocial Media and Public Relations
Social Media and Public Relations
melaniemoran
 
Background of Social Media
Background of Social MediaBackground of Social Media
Background of Social Media
Thomas Armitage
 
Social Networking For Business Students
Social Networking For Business StudentsSocial Networking For Business Students
Social Networking For Business Students
rsgray
 
Ibm centennial open doors workshop on social media v3
Ibm centennial   open doors workshop on social media v3Ibm centennial   open doors workshop on social media v3
Ibm centennial open doors workshop on social media v3
Bernie_Michalik
 
Facebook for Fun and Profit: the Sequel
Facebook for Fun and Profit: the SequelFacebook for Fun and Profit: the Sequel
Facebook for Fun and Profit: the Sequel
rsgray
 
Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media Introduction
Robin Low
 
Social Media: Evolution to Execution
Social Media: Evolution to ExecutionSocial Media: Evolution to Execution
Social Media: Evolution to Execution
Herb Sawyer
 
IGT Social Media for Business
IGT Social Media for BusinessIGT Social Media for Business
IGT Social Media for BusinessAndy Keetch
 
The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015
Cian Corbett
 
Social Media & Social Marketing. The Power of Conversations
Social Media & Social Marketing. The Power of ConversationsSocial Media & Social Marketing. The Power of Conversations
Social Media & Social Marketing. The Power of Conversations
American University of Beirut
 
Evolution of Social Media Powerpoint
Evolution of Social Media PowerpointEvolution of Social Media Powerpoint
Evolution of Social Media PowerpointWebbed Marketing
 
Hrpa Online Presence Presentation
Hrpa Online Presence PresentationHrpa Online Presence Presentation
Hrpa Online Presence PresentationDamien Smith
 
Speech social media
Speech   social mediaSpeech   social media
Speech social mediachall55
 
Social Media and Public Relations
Social Media and Public RelationsSocial Media and Public Relations
Social Media and Public Relations
Divya Kapoor
 
Public Relations & the Internet & Social Media
Public Relations & the Internet & Social MediaPublic Relations & the Internet & Social Media
Public Relations & the Internet & Social Media
CubReporters.org
 
The Impact of Social Media on Public Relations
The Impact of Social Media on Public RelationsThe Impact of Social Media on Public Relations
The Impact of Social Media on Public Relations
Morgan Drdak
 
Social Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher EducationSocial Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher Education
Patrick Powers
 
Taking Advantage of Social Media
Taking Advantage of Social MediaTaking Advantage of Social Media
Taking Advantage of Social Media
Titus Ferguson
 
Enabling Business with Social Media Tools at Cisco
Enabling Business with Social Media Tools at CiscoEnabling Business with Social Media Tools at Cisco
Enabling Business with Social Media Tools at Cisco
Ayelet Baron
 

What's hot (20)

Social media
Social mediaSocial media
Social media
 
Social Media and Public Relations
Social Media and Public RelationsSocial Media and Public Relations
Social Media and Public Relations
 
Background of Social Media
Background of Social MediaBackground of Social Media
Background of Social Media
 
Social Networking For Business Students
Social Networking For Business StudentsSocial Networking For Business Students
Social Networking For Business Students
 
Ibm centennial open doors workshop on social media v3
Ibm centennial   open doors workshop on social media v3Ibm centennial   open doors workshop on social media v3
Ibm centennial open doors workshop on social media v3
 
Facebook for Fun and Profit: the Sequel
Facebook for Fun and Profit: the SequelFacebook for Fun and Profit: the Sequel
Facebook for Fun and Profit: the Sequel
 
Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media Introduction
 
Social Media: Evolution to Execution
Social Media: Evolution to ExecutionSocial Media: Evolution to Execution
Social Media: Evolution to Execution
 
IGT Social Media for Business
IGT Social Media for BusinessIGT Social Media for Business
IGT Social Media for Business
 
The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015
 
Social Media & Social Marketing. The Power of Conversations
Social Media & Social Marketing. The Power of ConversationsSocial Media & Social Marketing. The Power of Conversations
Social Media & Social Marketing. The Power of Conversations
 
Evolution of Social Media Powerpoint
Evolution of Social Media PowerpointEvolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
 
Hrpa Online Presence Presentation
Hrpa Online Presence PresentationHrpa Online Presence Presentation
Hrpa Online Presence Presentation
 
Speech social media
Speech   social mediaSpeech   social media
Speech social media
 
Social Media and Public Relations
Social Media and Public RelationsSocial Media and Public Relations
Social Media and Public Relations
 
Public Relations & the Internet & Social Media
Public Relations & the Internet & Social MediaPublic Relations & the Internet & Social Media
Public Relations & the Internet & Social Media
 
The Impact of Social Media on Public Relations
The Impact of Social Media on Public RelationsThe Impact of Social Media on Public Relations
The Impact of Social Media on Public Relations
 
Social Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher EducationSocial Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher Education
 
Taking Advantage of Social Media
Taking Advantage of Social MediaTaking Advantage of Social Media
Taking Advantage of Social Media
 
Enabling Business with Social Media Tools at Cisco
Enabling Business with Social Media Tools at CiscoEnabling Business with Social Media Tools at Cisco
Enabling Business with Social Media Tools at Cisco
 

Viewers also liked

Identity Management in Social Media
Identity Management in Social MediaIdentity Management in Social Media
Identity Management in Social MediaLaura Visconti
 
NuxUK: Social Media & the Impact on People's Behaviour
NuxUK: Social Media & the Impact on People's BehaviourNuxUK: Social Media & the Impact on People's Behaviour
NuxUK: Social Media & the Impact on People's Behaviour
Optimum Exposure
 
The impact of social media
The impact of social mediaThe impact of social media
The impact of social media
Evonomie Ltd
 
Managing Visual Identity & Channel Harmonization in Social Media
Managing Visual Identity & Channel Harmonization in Social MediaManaging Visual Identity & Channel Harmonization in Social Media
Managing Visual Identity & Channel Harmonization in Social Media
Coin Academy
 
Media and identity_islam2
Media and identity_islam2Media and identity_islam2
Media and identity_islam2
jamesbellphotography
 
CT2010: Dialogue session 3: Who am I? Media, Identity & Worldviews
CT2010: Dialogue session 3: Who am I?  Media, Identity & WorldviewsCT2010: Dialogue session 3: Who am I?  Media, Identity & Worldviews
CT2010: Dialogue session 3: Who am I? Media, Identity & Worldviews
Tony Watkins
 
Understanding Your Digital Identity
Understanding Your Digital IdentityUnderstanding Your Digital Identity
Understanding Your Digital Identity
Michael O'Neill
 
Social Media and the Social Identity & Knowledge Gap Theory
Social Media and the Social Identity & Knowledge Gap TheorySocial Media and the Social Identity & Knowledge Gap Theory
Social Media and the Social Identity & Knowledge Gap Theory
David Onoue
 
Your Digital Identity: Social Media & Online Presence
Your Digital Identity: Social Media & Online PresenceYour Digital Identity: Social Media & Online Presence
Your Digital Identity: Social Media & Online Presence
librarianrafia
 
New Media & Social Identity Theory
New Media & Social Identity TheoryNew Media & Social Identity Theory
New Media & Social Identity TheoryPrashant Saxena
 
Cognition & Development: Conceptualisations of Self and Identity
Cognition & Development: Conceptualisations of Self and IdentityCognition & Development: Conceptualisations of Self and Identity
Cognition & Development: Conceptualisations of Self and Identity
Simon Bignell
 
How Social Media Affects Our Self-Identity
How Social Media Affects Our Self-IdentityHow Social Media Affects Our Self-Identity
How Social Media Affects Our Self-Identity
Daniel Chang
 
Brand Identity and Social Media
Brand Identity and Social MediaBrand Identity and Social Media
Brand Identity and Social Media
Simone Moriconi
 
Social media and personal identity
Social media and personal identitySocial media and personal identity
Social media and personal identity
Sue Watling
 
Impact Of Social Media On Meetings & Events
Impact Of Social Media On Meetings & EventsImpact Of Social Media On Meetings & Events
Impact Of Social Media On Meetings & Events
Phil Barrett
 
Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...
Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...
Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...
Michael Pranikoff
 
Digital Identity & Social Media
Digital Identity & Social MediaDigital Identity & Social Media
Digital Identity & Social Media
Carlos Magro Mazo
 
IGNOU Super-Notes: MPC2 LifeSpan Development_3 Development During Adolescence...
IGNOU Super-Notes: MPC2 LifeSpan Development_3 Development During Adolescence...IGNOU Super-Notes: MPC2 LifeSpan Development_3 Development During Adolescence...
IGNOU Super-Notes: MPC2 LifeSpan Development_3 Development During Adolescence...
PsychoTech Services
 
Identity theories
Identity theoriesIdentity theories
Identity theoriescigdemkalem
 

Viewers also liked (20)

Identity Management in Social Media
Identity Management in Social MediaIdentity Management in Social Media
Identity Management in Social Media
 
NuxUK: Social Media & the Impact on People's Behaviour
NuxUK: Social Media & the Impact on People's BehaviourNuxUK: Social Media & the Impact on People's Behaviour
NuxUK: Social Media & the Impact on People's Behaviour
 
The impact of social media
The impact of social mediaThe impact of social media
The impact of social media
 
Managing Visual Identity & Channel Harmonization in Social Media
Managing Visual Identity & Channel Harmonization in Social MediaManaging Visual Identity & Channel Harmonization in Social Media
Managing Visual Identity & Channel Harmonization in Social Media
 
Media and identity_islam2
Media and identity_islam2Media and identity_islam2
Media and identity_islam2
 
CT2010: Dialogue session 3: Who am I? Media, Identity & Worldviews
CT2010: Dialogue session 3: Who am I?  Media, Identity & WorldviewsCT2010: Dialogue session 3: Who am I?  Media, Identity & Worldviews
CT2010: Dialogue session 3: Who am I? Media, Identity & Worldviews
 
Media And Identity
Media And IdentityMedia And Identity
Media And Identity
 
Understanding Your Digital Identity
Understanding Your Digital IdentityUnderstanding Your Digital Identity
Understanding Your Digital Identity
 
Social Media and the Social Identity & Knowledge Gap Theory
Social Media and the Social Identity & Knowledge Gap TheorySocial Media and the Social Identity & Knowledge Gap Theory
Social Media and the Social Identity & Knowledge Gap Theory
 
Your Digital Identity: Social Media & Online Presence
Your Digital Identity: Social Media & Online PresenceYour Digital Identity: Social Media & Online Presence
Your Digital Identity: Social Media & Online Presence
 
New Media & Social Identity Theory
New Media & Social Identity TheoryNew Media & Social Identity Theory
New Media & Social Identity Theory
 
Cognition & Development: Conceptualisations of Self and Identity
Cognition & Development: Conceptualisations of Self and IdentityCognition & Development: Conceptualisations of Self and Identity
Cognition & Development: Conceptualisations of Self and Identity
 
How Social Media Affects Our Self-Identity
How Social Media Affects Our Self-IdentityHow Social Media Affects Our Self-Identity
How Social Media Affects Our Self-Identity
 
Brand Identity and Social Media
Brand Identity and Social MediaBrand Identity and Social Media
Brand Identity and Social Media
 
Social media and personal identity
Social media and personal identitySocial media and personal identity
Social media and personal identity
 
Impact Of Social Media On Meetings & Events
Impact Of Social Media On Meetings & EventsImpact Of Social Media On Meetings & Events
Impact Of Social Media On Meetings & Events
 
Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...
Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...
Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...
 
Digital Identity & Social Media
Digital Identity & Social MediaDigital Identity & Social Media
Digital Identity & Social Media
 
IGNOU Super-Notes: MPC2 LifeSpan Development_3 Development During Adolescence...
IGNOU Super-Notes: MPC2 LifeSpan Development_3 Development During Adolescence...IGNOU Super-Notes: MPC2 LifeSpan Development_3 Development During Adolescence...
IGNOU Super-Notes: MPC2 LifeSpan Development_3 Development During Adolescence...
 
Identity theories
Identity theoriesIdentity theories
Identity theories
 

Similar to Online identity and social media

Social Media Public Relations (Ncfpd 2009)
Social Media   Public Relations (Ncfpd   2009)Social Media   Public Relations (Ncfpd   2009)
Social Media Public Relations (Ncfpd 2009)Akhil Rawat
 
Social Media Basics
Social Media BasicsSocial Media Basics
Social Media BasicsAzul 7
 
Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small Business
StrategyWorks
 
Using Social Media In Your Job Search
Using Social Media In Your Job Search Using Social Media In Your Job Search
Using Social Media In Your Job Search
FUSE Marketing Group
 
Jj Hill Social Media Presentation
Jj Hill Social Media PresentationJj Hill Social Media Presentation
Jj Hill Social Media PresentationAzul 7
 
Vistage Social Media Presentation
Vistage Social Media PresentationVistage Social Media Presentation
Vistage Social Media Presentation
Lisa Helminiak
 
Social Media Job Search
Social Media Job SearchSocial Media Job Search
Social Media Job Search
novermyer
 
Social Media in Bizz
Social Media in BizzSocial Media in Bizz
Social Media in Bizz
Vodaco Agency
 
Social Media and Your Business - UPDATED
Social Media and Your Business - UPDATEDSocial Media and Your Business - UPDATED
Social Media and Your Business - UPDATED
Corey McPherson Nash
 
SPACC Social Media Presentation
SPACC Social Media PresentationSPACC Social Media Presentation
SPACC Social Media Presentation
Azul 7
 
Social Media Basics
Social Media BasicsSocial Media Basics
Social Media Basics
FirePath Communications
 
MIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentationMIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentation
Nathan Wright
 
Social Media - Goldmine or Landmine
Social Media - Goldmine or LandmineSocial Media - Goldmine or Landmine
Social Media - Goldmine or Landmine
Steve Lowisz
 
Social Media for SMEs- Presentation for JCCI
Social Media for SMEs- Presentation for JCCISocial Media for SMEs- Presentation for JCCI
Social Media for SMEs- Presentation for JCCI
Motaz Hajaj, MS, CSMA
 
Using Social Media to Engage Your Audiences (Revised)
Using Social Media to Engage Your Audiences (Revised)Using Social Media to Engage Your Audiences (Revised)
Using Social Media to Engage Your Audiences (Revised)
Corey McPherson Nash
 
National Geographic - Omniture Cafe 6/11/09
National Geographic - Omniture Cafe 6/11/09National Geographic - Omniture Cafe 6/11/09
National Geographic - Omniture Cafe 6/11/09
Ted McDonald
 
Nfp prezzo april 2011
Nfp prezzo april 2011Nfp prezzo april 2011
Nfp prezzo april 2011
suresh sood
 

Similar to Online identity and social media (20)

Social Media and Online Identity
Social Media and Online IdentitySocial Media and Online Identity
Social Media and Online Identity
 
Social Media & Personal Branding
Social Media & Personal BrandingSocial Media & Personal Branding
Social Media & Personal Branding
 
Social Media Public Relations (Ncfpd 2009)
Social Media   Public Relations (Ncfpd   2009)Social Media   Public Relations (Ncfpd   2009)
Social Media Public Relations (Ncfpd 2009)
 
Social Media Basics
Social Media BasicsSocial Media Basics
Social Media Basics
 
Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small Business
 
Using Social Media In Your Job Search
Using Social Media In Your Job Search Using Social Media In Your Job Search
Using Social Media In Your Job Search
 
Jj Hill Social Media Presentation
Jj Hill Social Media PresentationJj Hill Social Media Presentation
Jj Hill Social Media Presentation
 
Vistage Social Media Presentation
Vistage Social Media PresentationVistage Social Media Presentation
Vistage Social Media Presentation
 
Social Media Job Search
Social Media Job SearchSocial Media Job Search
Social Media Job Search
 
Social Media in Bizz
Social Media in BizzSocial Media in Bizz
Social Media in Bizz
 
Social Media and Your Business - UPDATED
Social Media and Your Business - UPDATEDSocial Media and Your Business - UPDATED
Social Media and Your Business - UPDATED
 
SPACC Social Media Presentation
SPACC Social Media PresentationSPACC Social Media Presentation
SPACC Social Media Presentation
 
Media Savvy Business
Media Savvy BusinessMedia Savvy Business
Media Savvy Business
 
Social Media Basics
Social Media BasicsSocial Media Basics
Social Media Basics
 
MIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentationMIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentation
 
Social Media - Goldmine or Landmine
Social Media - Goldmine or LandmineSocial Media - Goldmine or Landmine
Social Media - Goldmine or Landmine
 
Social Media for SMEs- Presentation for JCCI
Social Media for SMEs- Presentation for JCCISocial Media for SMEs- Presentation for JCCI
Social Media for SMEs- Presentation for JCCI
 
Using Social Media to Engage Your Audiences (Revised)
Using Social Media to Engage Your Audiences (Revised)Using Social Media to Engage Your Audiences (Revised)
Using Social Media to Engage Your Audiences (Revised)
 
National Geographic - Omniture Cafe 6/11/09
National Geographic - Omniture Cafe 6/11/09National Geographic - Omniture Cafe 6/11/09
National Geographic - Omniture Cafe 6/11/09
 
Nfp prezzo april 2011
Nfp prezzo april 2011Nfp prezzo april 2011
Nfp prezzo april 2011
 

More from Michigan State University

Content Analysis - Theoretical Issues - Intro to Quantitative
Content Analysis - Theoretical Issues - Intro to Quantitative Content Analysis - Theoretical Issues - Intro to Quantitative
Content Analysis - Theoretical Issues - Intro to Quantitative Michigan State University
 
Concept Explication - Theoretical Issues - Intro to Quantitative
Concept Explication - Theoretical Issues - Intro to Quantitative Concept Explication - Theoretical Issues - Intro to Quantitative
Concept Explication - Theoretical Issues - Intro to Quantitative Michigan State University
 
Academic Publishing in Communication and Journalism
Academic Publishing in Communication and JournalismAcademic Publishing in Communication and Journalism
Academic Publishing in Communication and JournalismMichigan State University
 
Video Trends and Visual Communication - Fall 2010
Video Trends and Visual Communication - Fall 2010Video Trends and Visual Communication - Fall 2010
Video Trends and Visual Communication - Fall 2010Michigan State University
 

More from Michigan State University (20)

Theorybuilding f13
Theorybuilding f13Theorybuilding f13
Theorybuilding f13
 
Stats - Intro to Quantitative
Stats -  Intro to Quantitative Stats -  Intro to Quantitative
Stats - Intro to Quantitative
 
Sampling survey - Intro to Quantitative
Sampling survey - Intro to Quantitative Sampling survey - Intro to Quantitative
Sampling survey - Intro to Quantitative
 
Measurement - Intro to Quantitative
Measurement - Intro to Quantitative Measurement - Intro to Quantitative
Measurement - Intro to Quantitative
 
Content Analysis - Theoretical Issues - Intro to Quantitative
Content Analysis - Theoretical Issues - Intro to Quantitative Content Analysis - Theoretical Issues - Intro to Quantitative
Content Analysis - Theoretical Issues - Intro to Quantitative
 
Concept Explication - Theoretical Issues - Intro to Quantitative
Concept Explication - Theoretical Issues - Intro to Quantitative Concept Explication - Theoretical Issues - Intro to Quantitative
Concept Explication - Theoretical Issues - Intro to Quantitative
 
Theoretical Issues - Intro to Quantitative
Theoretical Issues - Intro to Quantitative Theoretical Issues - Intro to Quantitative
Theoretical Issues - Intro to Quantitative
 
Social media-overview
Social media-overviewSocial media-overview
Social media-overview
 
Information writing seo
Information writing seoInformation writing seo
Information writing seo
 
Social media verification and credibility
Social media verification and credibilitySocial media verification and credibility
Social media verification and credibility
 
Engagement and Journalism
Engagement and JournalismEngagement and Journalism
Engagement and Journalism
 
Alternative search
Alternative searchAlternative search
Alternative search
 
Google search
Google search Google search
Google search
 
Teaching engagement
Teaching engagement Teaching engagement
Teaching engagement
 
Elevating a Portfolio
Elevating a PortfolioElevating a Portfolio
Elevating a Portfolio
 
Academic Publishing in Communication and Journalism
Academic Publishing in Communication and JournalismAcademic Publishing in Communication and Journalism
Academic Publishing in Communication and Journalism
 
Personal branding sp11
Personal branding sp11Personal branding sp11
Personal branding sp11
 
Online writing, design and SEO
Online writing, design and SEOOnline writing, design and SEO
Online writing, design and SEO
 
Broll or Video Shooting - Fall10
Broll or Video Shooting - Fall10Broll or Video Shooting - Fall10
Broll or Video Shooting - Fall10
 
Video Trends and Visual Communication - Fall 2010
Video Trends and Visual Communication - Fall 2010Video Trends and Visual Communication - Fall 2010
Video Trends and Visual Communication - Fall 2010
 

Recently uploaded

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Product School
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
DanBrown980551
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Thierry Lestable
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
91mobiles
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
Kari Kakkonen
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
OnBoard
 
Search and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical FuturesSearch and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical Futures
Bhaskar Mitra
 
PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)
Ralf Eggert
 
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
Product School
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
Laura Byrne
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
Elena Simperl
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
Elena Simperl
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
Paul Groth
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
Product School
 
ODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User GroupODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User Group
CatarinaPereira64715
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi
Fwdays
 

Recently uploaded (20)

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
 
Search and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical FuturesSearch and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical Futures
 
PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)
 
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
 
ODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User GroupODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User Group
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi
 

Online identity and social media

  • 1. Social Media & Your Online Identity By Serena Carpenter Arizona State University
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. One-way Today, build relationships to get permission
  • 7. Trust in spokesperson, U.S. 08, Edelman Trust Barometer Building Relationships
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Features Page Group Hosting a discussion Yes Yes Discussion form Yes Yes Multimedia Exchange Yes Yes Contact Members Yes (Updates) Yes (PM) Statistics Yes No Event invites Yes No Social ads Yes No Relationships Long-term Short-term Personal Google Indexing Yes No
  • 20.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.

Editor's Notes

  1. http://www.searchenginejournal.com Unlike groups, fan pages are visible to unregistered people and are thus indexed (important for reputaion management, for example); Pages are public, groups are about controlled participation (5000) Unlike pages, groups allow to send out “bulk invite” (you can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually). Groups are thus better for viral marketing, meaning that any group member can also send bulk invites to the friends of his . Campaigns. Groups are generally better for hosting a (quick) active discussion and attracting quick attention. Groups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap. http://www.facebook.com/pages/create.php
  2. http://mashable.com/2009/09/22/social-media-programs-roi/
  3. http://www.youtube.com/watch?v=oBADPyaZe_E
  4. Superscreen shot
  5. WSJ have to have permission to friend someone
  6. Reflection paper