The document discusses digital storytelling and using online content to engage wider audiences. It considers how to encourage more user-generated content and whether to use digital technologies to discuss places beyond boundaries. Recommendations include having an integrated digital strategy, basic in-house skills, agile development, service design, and an entrepreneurial approach. Examples provided include using websites, Flickr pools, YouTube channels, multimedia guides and digital installations for visits and non-visits through collections databases and cross-property storytelling.

1. Digital storytelling group
1. How can we use property content and stories
online to appeal to a wider audience?
2. How can we encourage more user generated
content?
3. Should we use digital technologies to talk about
places beyond our boundaries?
4. Should we use online content to engage with
people before and after they visit or non-
visitors?

7. User generated content

9. How do we know if it’s
successful?*
*Jonathan

10. What’s it for?*
*Georgie

11. Areas of use
Marketing &
Researching
discovering
& enjoying
the offer
the process
Seeking
knowledge &
information
management

12. Flow & Collections Trust for the HLF:
Mapping the use of digital technologies in
the heritage sector (2010)
5 recommendations for assessing
funding opportunities:
• Integrated strategy
• Basic tools & in-house skills
• Agile development
• Service design
• Entrepreneurial approach

13. Flow & Collections Trust for the HLF:
Mapping the use of digital technologies in
the heritage sector (2010)
• “Expect that every heritage organisation
should have a digital strategy integrated
across all their operations, so that it is
either a discreet or overt means for
delivery of capital projects, conservation,
audience development and education
plans.”

14. Online
Digital storytelling
• Website
• Off property e.g.
• Property Flickr Soho app
pool
• Historypin
• Youtube channel
Visit focus Non-visit focus
• Multimedia guide • Collections database
• Digital installation • Cross-property
storytelling
Onsite

15. Online
Digital storytelling
• Website
• Off BENEFIT ISe.g.
property
• Property Flickr
DIGITAL BASICS
Soho app
REGIONAL/NATIONAL/
DIGITAL ADVANCED
pool CROSS PROPERTY
• Historypin
AS WELL AS PROPERTY
• Youtube channel
VE BASICS
VE ADVANCED
Visit focus POTENTIAL FOR
Non-visit focus
UNIQUE SCALE
SPIRIT OF PLACE
• Multimedia guide • Collections database
RESPONSIBILITY
POTENTIAL FOR
• Digital installation
DUPLICATION • Cross-property
storytelling
Onsite

16. Summary
• Everything is possible
• Knowing what you want and why
• Integrated strategies and plans
• Understanding opportunities and
challenges within devolved framework