Snog, Marry, Avoid - Joe Watson
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The article discusses urban partnerships between local authorities and the National Trust, comparing them to the choices in the game "Snog, Marry, Avoid". It suggests that some partnerships are positive like marrying, bringing long term benefits. Others are risky trysts that may end badly like snogging. Some projects are best avoided for all sides like choosing to avoid.
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The document discusses green spaces and parks across the United Kingdom, organized by region. It outlines various parks and green spaces in the North West, Midlands, East, and London. It then discusses the advantages and disadvantages of the National Trust focusing on urban green spaces. Different models for delivering and funding urban green space projects are explored, including partnerships, licensing agreements, memorandums of understanding, and facilitating access. The document concludes that the next steps are to better understand current conversations, fill in a mapping exercise, and create a position paper focused on the deficit in urban green space and community infrastructure.
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This document outlines a project strategy for the National Trust in Bristol, England. The strategy aims to (1) raise visitor numbers and membership among target audiences near Bristol by increasing creative activities and new media engagement, (2) connect Tyntesfield estate to Bristol through promoting local food, and (3) raise the profile of the National Trust in Bristol to assess potential partnerships and acquisitions. The strategy expects to move 20,000 supporters into membership and increase Bristol area membership by 0.5% annually over the course of the project.
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The document discusses improving diversity at a heritage organization. It defines diversity and explains why diversity is important for the organization's strategy and purpose. It then analyzes the organization's current state of diversity across different areas like governance, staff, and visitors. Finally, it outlines workstreams and activities to increase diversity in people/staff, volunteering, governance, communications, and visitor experience. The key goals are to make staff, volunteers, and governance more representative of their communities and have communications and visitor experiences welcome all.
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The document discusses measuring the success of National Trust Cities (NTCities) programmes and interventions, including proposing a standardized evaluation approach using 7 compulsory questions. Feedback is sought on what support is needed for measurement and suggestions for improvement. A flexible but consistent framework is recommended to evaluate each intervention separately according to its objectives and determine effectiveness.
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Birmingham - Jo Rosa
1. The study aimed to conduct 200 household interviews in Birmingham neighborhoods B11 and B12 to gather baseline data on awareness, behaviors, and attitudes toward the National Trust.
2. Awareness of the National Trust was low, especially among Asian respondents, though awareness of some local sites was higher. Most respondents claimed to know little about the National Trust.
3. Behavioral findings showed that few respondents visited countryside sites, historic houses, or engaged in adventure sports in the past year. Attitudinal data found passive interests in subjects like gardening but little active participation.
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Suburban families in Manchester represent a large potential audience for the National Trust but they have low existing knowledge of the organization. Market research found they see the Trust as focused on rural areas and not necessarily family-friendly or fun. Recommendations include improving the Trust's geographical presence in suburban areas, promoting its value for rainy days, making activities more fun, and appealing more to children who influence family visits.
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