This document outlines a project strategy for the National Trust in Bristol, England. The strategy aims to (1) raise visitor numbers and membership among target audiences near Bristol by increasing creative activities and new media engagement, (2) connect Tyntesfield estate to Bristol through promoting local food, and (3) raise the profile of the National Trust in Bristol to assess potential partnerships and acquisitions. The strategy expects to move 20,000 supporters into membership and increase Bristol area membership by 0.5% annually over the course of the project.