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The document discusses exploring the lives of non-rejecters and membership penetration in Sheffield postcodes related to parks, woodland ownership, and member value. It also mentions an "active", "explore", and "wild" outdoors site and a PFE site.
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Storytelling & Digital engagement
This document discusses how the National Trust can better appeal to diverse urban audiences through their stories, programming, and brand messaging. It asks if the Trust is telling the right stories and listening to its audiences. It also addresses how programming can be used more effectively and in a coordinated, place-specific way to reach target audiences. Maximizing return on investment in programming is discussed as a key way to convey each place's unique spirit and identity in a crowded market. An example of successful programming for a specific audience, Norouz at Lyme Park, is also provided.
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This document outlines a sub-regional strategy for the National Trust properties in Manchester and Liverpool. It identifies targets of reaching more of the urban population, increasing membership, and diversifying volunteers. The strategy involves improving existing properties, developing new offers and partnerships, extending reach through community engagement and volunteering, and influencing others through marketing and championing conservation. Key projects proposed include new facilities at several properties and an events program to involve more people.
NTCities measurement
The document discusses measurement approaches for the NT Cities programme at different levels - programme, area, and local projects. It recommends taking a scorecard approach at the programme level to track key metrics like awareness, penetration, and commercial performance. At the area level, it suggests conducting local surveys and mapping membership data to establish baselines. Local projects may do their own DIY measurement using a toolkit, with support from a consultant roster. The goal is to understand what works best for urban audiences and inform future urban strategies.
The London Project Overview
The London Project overview document outlines the project board and workstreams for improving access to London cultural sites. The Partner Workstream leads efforts to provide National Trust (NT) members with discounts to partner museums and increase joint marketing activities. The Soho App workstream developed a site-specific audio app for visitors in Soho. The Events Workstream plans on- and off-property events targeted at young adults, working with creative partners and property staff. Upcoming events include a major off-property event and quarterly pop-up dining experiences.
Manchester - Jo Pugh
Suburban families in Manchester represent a large potential audience for the National Trust but they have low existing knowledge of the organization. Market research found they see the Trust as focused on rural areas and not necessarily family-friendly or fun. Recommendations include improving the Trust's geographical presence in suburban areas, promoting its value for rainy days, making activities more fun, and appealing more to children who influence family visits.
Recommended
Storytelling & Digital engagement
This document discusses how the National Trust can better appeal to diverse urban audiences through their stories, programming, and brand messaging. It asks if the Trust is telling the right stories and listening to its audiences. It also addresses how programming can be used more effectively and in a coordinated, place-specific way to reach target audiences. Maximizing return on investment in programming is discussed as a key way to convey each place's unique spirit and identity in a crowded market. An example of successful programming for a specific audience, Norouz at Lyme Park, is also provided.
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This document discusses various community food growing initiatives in Todmorden, including Mary's sharing garden, growing vegetables at the local police station and community college, graveyard beds, a boaters' larder, and Bengali bean growing champions. It also mentions an herb garden and emphasizes that every contribution to community food projects matters.
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Groundwork Pennine Lancashire is the largest environmental charity in Lancashire. It operates as a social business to improve local communities and uses the environment as a tool to help people live healthier, more socially and economically prosperous lives.
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Leazes Park - Nikki Crowley
Friends of Leazes Park is a group dedicated to preserving and improving Leazes Park in Newcastle upon Tyne, England. The group organizes volunteer workdays to care for the park's gardens, trees, and facilities. They also advocate for the park by liaising with the local council on issues like funding and future plans.
NTCities - Liverpool & Manchester
This document outlines a sub-regional strategy for the National Trust properties in Manchester and Liverpool. It identifies targets of reaching more of the urban population, increasing membership, and diversifying volunteers. The strategy involves improving existing properties, developing new offers and partnerships, extending reach through community engagement and volunteering, and influencing others through marketing and championing conservation. Key projects proposed include new facilities at several properties and an events program to involve more people.
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The document discusses measurement approaches for the NT Cities programme at different levels - programme, area, and local projects. It recommends taking a scorecard approach at the programme level to track key metrics like awareness, penetration, and commercial performance. At the area level, it suggests conducting local surveys and mapping membership data to establish baselines. Local projects may do their own DIY measurement using a toolkit, with support from a consultant roster. The goal is to understand what works best for urban audiences and inform future urban strategies.
The London Project Overview
The London Project overview document outlines the project board and workstreams for improving access to London cultural sites. The Partner Workstream leads efforts to provide National Trust (NT) members with discounts to partner museums and increase joint marketing activities. The Soho App workstream developed a site-specific audio app for visitors in Soho. The Events Workstream plans on- and off-property events targeted at young adults, working with creative partners and property staff. Upcoming events include a major off-property event and quarterly pop-up dining experiences.
Manchester - Jo Pugh
Suburban families in Manchester represent a large potential audience for the National Trust but they have low existing knowledge of the organization. Market research found they see the Trust as focused on rural areas and not necessarily family-friendly or fun. Recommendations include improving the Trust's geographical presence in suburban areas, promoting its value for rainy days, making activities more fun, and appealing more to children who influence family visits.
Birmingham - Jo Rosa
1. The study aimed to conduct 200 household interviews in Birmingham neighborhoods B11 and B12 to gather baseline data on awareness, behaviors, and attitudes toward the National Trust.
2. Awareness of the National Trust was low, especially among Asian respondents, though awareness of some local sites was higher. Most respondents claimed to know little about the National Trust.
3. Behavioral findings showed that few respondents visited countryside sites, historic houses, or engaged in adventure sports in the past year. Attitudinal data found passive interests in subjects like gardening but little active participation.
Diversity
The document discusses improving diversity at a heritage organization. It defines diversity and explains why diversity is important for the organization's strategy and purpose. It then analyzes the organization's current state of diversity across different areas like governance, staff, and visitors. Finally, it outlines workstreams and activities to increase diversity in people/staff, volunteering, governance, communications, and visitor experience. The key goals are to make staff, volunteers, and governance more representative of their communities and have communications and visitor experiences welcome all.
Sheffield sub regional strategy
This document outlines a strategy for the National Trust to develop partnerships with Sheffield City Council to increase awareness of Trust properties and promote local heritage sites. The project will identify opportunities to connect residents with Trust offerings, map public green spaces, and explore partnerships to manage assets. Expected benefits include growing the Trust's profile in Sheffield and providing recommendations to generate income for SCC sites. Next steps involve reviewing marketing, identifying new opportunities, and appraising city assets for potential partnerships.
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The People's Park
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Presentation national trust 2012
The Courtauld Institute of Art is a college of the University of London specializing in art history and conservation. It offers both undergraduate and graduate courses. The Courtauld Gallery houses one of the finest small art collections in the world, spanning the Renaissance to the 20th century, and is renowned for its Impressionist and Post-Impressionist paintings. Museums can play a key role in promoting knowledge exchange, visual literacy, and understanding of art's impact on history. They reveal aspects of cultural identity and encourage learning beyond traditional boundaries. The aim should be to allow visitors personal experiences with art that encourage creative thinking.
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The document outlines the mission and activities of GreenSpace, an organization that works to promote accessible, safe, and welcoming parks and green spaces. GreenSpace's mission is to achieve a network of green spaces that meet the needs of everyone and contribute to economic, social, and environmental well-being. The document discusses GreenSpace's advocacy efforts, including its support for sector partnerships, communities, and regional forums. It also describes GreenSpace's initiatives like the GreenPlaces Fund, which aims to inspire local collaboration and support improved access to quality parks.
Measurement
The document discusses measuring the success of National Trust Cities (NTCities) programmes and interventions, including proposing a standardized evaluation approach using 7 compulsory questions. Feedback is sought on what support is needed for measurement and suggestions for improvement. A flexible but consistent framework is recommended to evaluate each intervention separately according to its objectives and determine effectiveness.
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Our strategy is to extend our reach in the cities of Manchester and Liverpool by connecting with more suburban families in a way that is relevant to their needs. During 2012-2015 we will primarily focus on projects in Greater Manchester, with the aim of expanding to Liverpool after 2015. We want suburban families to feel engaged with us, support our cause, and recommend us to others. We will measure success by the number of new memberships, additional visits and attendance, and volunteering opportunities engaged suburban families have by 2015. We have £680,000 in funding over 2012-2015 to support components of the strategy including communications, extending our reach to new audiences, and influencing others to take action in support of urban heritage and green spaces.
Snog, Marry, Avoid - Joe Watson
The article discusses urban partnerships between local authorities and the National Trust, comparing them to the choices in the game "Snog, Marry, Avoid". It suggests that some partnerships are positive like marrying, bringing long term benefits. Others are risky trysts that may end badly like snogging. Some projects are best avoided for all sides like choosing to avoid.
NTCities
The document outlines the goals and objectives of an organization that aims to promote urban heritage, green space, and natural beauty in cities. The goal is to help people appreciate special places near where they live. Objectives include recruiting 30% more members, growing audiences by 30%, telling engaging stories for urban audiences at 20%, championing urban green space and heritage at 10%, and developing internal learning at 10%.
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Turning acquisition on its head
The National Trust's acquisition policy prioritizes properties that are nationally important for their natural beauty, natural or historic interest, and that ownership by the Trust would provide public benefit. The Birmingham approach turns this policy on its head by beginning with community engagement to understand what is significant to local audiences and developing concepts that might lead to acquisitions. It redefines significance in terms of modern urban heritage, emphasizes people's relationships to place over the properties themselves, and aims to attract large urban audiences through partnerships.
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The document discusses strategies for engaging urban and minority audiences at heritage sites. It reflects on previous outreach projects targeting groups such as Black Minority Ethnic 16-25 year olds. These have included workshops, volunteer days, tours, talks, and community events celebrating various cultural traditions. Staff and volunteers have responded positively to diversification efforts. Key lessons learned are that new audiences are interested in volunteering, visiting, and working at these sites. Successful engagement requires a local offer, warm welcome, relationship building, partnership models, and a diverse workforce. Audience segmentation is effective but heritage appeals across generations and cultures.
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The Green Academies Project provides formal training, wider engagement opportunities, and apprenticeships for youth focusing on conservation and the natural environment. It started in 2009 with 2 formal partners and has since expanded to 8 partners and working with over 20 local organizations. The project has exceeded targets for accreditations, volunteer participation, and apprenticeships while raising additional funds and making improvements to national trust sites and urban green spaces. Challenges include capacity, accessibility, funding changes, sustaining partnerships, and planning for a changing climate. Learning outcomes include understanding urban communities' relationship with nature, practical conservation skills, partnership working, opportunities for social change funding, and growing support.
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Birmingham - Jo Rosa
1. The study aimed to conduct 200 household interviews in Birmingham neighborhoods B11 and B12 to gather baseline data on awareness, behaviors, and attitudes toward the National Trust.
2. Awareness of the National Trust was low, especially among Asian respondents, though awareness of some local sites was higher. Most respondents claimed to know little about the National Trust.
3. Behavioral findings showed that few respondents visited countryside sites, historic houses, or engaged in adventure sports in the past year. Attitudinal data found passive interests in subjects like gardening but little active participation.
Diversity
The document discusses improving diversity at a heritage organization. It defines diversity and explains why diversity is important for the organization's strategy and purpose. It then analyzes the organization's current state of diversity across different areas like governance, staff, and visitors. Finally, it outlines workstreams and activities to increase diversity in people/staff, volunteering, governance, communications, and visitor experience. The key goals are to make staff, volunteers, and governance more representative of their communities and have communications and visitor experiences welcome all.
Sheffield sub regional strategy
This document outlines a strategy for the National Trust to develop partnerships with Sheffield City Council to increase awareness of Trust properties and promote local heritage sites. The project will identify opportunities to connect residents with Trust offerings, map public green spaces, and explore partnerships to manage assets. Expected benefits include growing the Trust's profile in Sheffield and providing recommendations to generate income for SCC sites. Next steps involve reviewing marketing, identifying new opportunities, and appraising city assets for potential partnerships.
Pechakucha - homework
This document briefly mentions Quarry Bank at Styal, a walk, the Evernote app, bicycles, and chances without providing significant details about any of these topics. It does not have a clear focus or message.
Sustrans - Rupert Crosbee
Sustrans is a UK charity that works on practical and creative solutions to transportation challenges. It developed the National Cycle Network, which has grown from 500 miles in 1995 to over 13,600 miles currently, within 1 mile of 55% of the UK population. The network sees over 1 million trips every day and connects 365 National Trust properties. Sustrans also works on urban greenways and maintains the network through 3,500 volunteers and 3,000 rangers.
The People's Park
The People's Park Autumn Event will take place on Saturday, October 27th from 11am to 3pm at Leazes Park in Newcastle upon Tyne. The free family-friendly event will include activities such as creating veggie monsters, stepping back in time with historical characters, completing challenges, collecting leaves and conkers, Halloween crafts and storytelling. More information can be found online at the provided website.
Presentation national trust 2012
The Courtauld Institute of Art is a college of the University of London specializing in art history and conservation. It offers both undergraduate and graduate courses. The Courtauld Gallery houses one of the finest small art collections in the world, spanning the Renaissance to the 20th century, and is renowned for its Impressionist and Post-Impressionist paintings. Museums can play a key role in promoting knowledge exchange, visual literacy, and understanding of art's impact on history. They reveal aspects of cultural identity and encourage learning beyond traditional boundaries. The aim should be to allow visitors personal experiences with art that encourage creative thinking.
GreenSpace
The document outlines the mission and activities of GreenSpace, an organization that works to promote accessible, safe, and welcoming parks and green spaces. GreenSpace's mission is to achieve a network of green spaces that meet the needs of everyone and contribute to economic, social, and environmental well-being. The document discusses GreenSpace's advocacy efforts, including its support for sector partnerships, communities, and regional forums. It also describes GreenSpace's initiatives like the GreenPlaces Fund, which aims to inspire local collaboration and support improved access to quality parks.
Measurement
The document discusses measuring the success of National Trust Cities (NTCities) programmes and interventions, including proposing a standardized evaluation approach using 7 compulsory questions. Feedback is sought on what support is needed for measurement and suggestions for improvement. A flexible but consistent framework is recommended to evaluate each intervention separately according to its objectives and determine effectiveness.
NTCites - communication update
The document outlines key messages and strategies for communicating internally and externally about NTCities, a program focused on cities. Internally, the 4 key messages are that the program delivers the organization's strategy, focuses on where most people live to benefit the nation, links to the founders' vision, and builds on long-standing work. Externally, it is too early for broad communication but paragraphs about benefits for all cities could be useful. Sharing best practices within the organization includes an email newsletter, meetings, and local groups, while an annual event may be premature.
Situations - Claire Doherty
This document lists several art installations and sculptures created between 2009 and 2010, including One Day Sculpture by Javier Tellez from 2009, Ivan and Heather Morison's The Black Cloud from 2009, Lara Favaretto's 2010 work for Wonders of Weston, Tim Etchells' piece for the same exhibition, Hew Locke's 2009 sculpture Ruined located in Brunswick Cemetery, and Jeppe Hein's 2009 permanent commission Follow Me.
T bs ntcities[1]
Janet Vaughan is the subject of this very short document, which does not provide any other details about her or what the document is about. The document only contains her name repeated twice without any other context.
Manchester & Liverpool Sub-regional Strategy summary
Our strategy is to extend our reach in the cities of Manchester and Liverpool by connecting with more suburban families in a way that is relevant to their needs. During 2012-2015 we will primarily focus on projects in Greater Manchester, with the aim of expanding to Liverpool after 2015. We want suburban families to feel engaged with us, support our cause, and recommend us to others. We will measure success by the number of new memberships, additional visits and attendance, and volunteering opportunities engaged suburban families have by 2015. We have £680,000 in funding over 2012-2015 to support components of the strategy including communications, extending our reach to new audiences, and influencing others to take action in support of urban heritage and green spaces.
Snog, Marry, Avoid - Joe Watson
The article discusses urban partnerships between local authorities and the National Trust, comparing them to the choices in the game "Snog, Marry, Avoid". It suggests that some partnerships are positive like marrying, bringing long term benefits. Others are risky trysts that may end badly like snogging. Some projects are best avoided for all sides like choosing to avoid.
NTCities
The document outlines the goals and objectives of an organization that aims to promote urban heritage, green space, and natural beauty in cities. The goal is to help people appreciate special places near where they live. Objectives include recruiting 30% more members, growing audiences by 30%, telling engaging stories for urban audiences at 20%, championing urban green space and heritage at 10%, and developing internal learning at 10%.
NTCities - Katie Moffat (prandsocial)
The National Trust wants urban residents to feel its work is relevant to their lives. It suggests getting to know cities authentically by involving passionate local bloggers, writers and photographers to reflect what people love about the city through stories that trigger emotions rather than just facts. The goal is to add value to people's lives in cities over time by connecting with them through content that resonates at a feeling level.
NTCities - Walter Menzies
The document discusses how waterways in Manchester and Birmingham have been regenerated to support tourism, recreation, and economic development. It notes that an estimated £1 billion has been invested in waterways since the 1980s, generating over £50 million for the local economy and supporting 1,300 jobs. The document advocates further promoting waterways as part of Manchester's green infrastructure and sustainable development, including for commuting, biomass, and district cooling, in order to realize their full potential.
Turning acquisition on its head
The National Trust's acquisition policy prioritizes properties that are nationally important for their natural beauty, natural or historic interest, and that ownership by the Trust would provide public benefit. The Birmingham approach turns this policy on its head by beginning with community engagement to understand what is significant to local audiences and developing concepts that might lead to acquisitions. It redefines significance in terms of modern urban heritage, emphasizes people's relationships to place over the properties themselves, and aims to attract large urban audiences through partnerships.
NTCities - NTbirmingham
The document discusses strategies for engaging urban and minority audiences at heritage sites. It reflects on previous outreach projects targeting groups such as Black Minority Ethnic 16-25 year olds. These have included workshops, volunteer days, tours, talks, and community events celebrating various cultural traditions. Staff and volunteers have responded positively to diversification efforts. Key lessons learned are that new audiences are interested in volunteering, visiting, and working at these sites. Successful engagement requires a local offer, warm welcome, relationship building, partnership models, and a diverse workforce. Audience segmentation is effective but heritage appeals across generations and cultures.
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Manchester & Liverpool Sub-regional Strategy summary
Manchester & Liverpool Sub-regional Strategy summary
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Outdoors in the city
Natural Childhood Project aims to promote unstructured play for children through its new initiative called Project Wild Thing. The project hopes to encourage parents to give children more freedom to explore the outdoors, engage in imaginative play, and have less scheduled activities. By allowing more independent play in nature, Project Wild Thing hopes to help children develop important skills like problem-solving, creativity, and self-regulation.
Learning from GAP
The Green Academies Project provides formal training, wider engagement opportunities, and apprenticeships for youth focusing on conservation and the natural environment. It started in 2009 with 2 formal partners and has since expanded to 8 partners and working with over 20 local organizations. The project has exceeded targets for accreditations, volunteer participation, and apprenticeships while raising additional funds and making improvements to national trust sites and urban green spaces. Challenges include capacity, accessibility, funding changes, sustaining partnerships, and planning for a changing climate. Learning outcomes include understanding urban communities' relationship with nature, practical conservation skills, partnership working, opportunities for social change funding, and growing support.
Birmingham2
Birmingham has experienced rapid population and physical growth over the past few centuries, expanding from a population of around 1,500 in 1550 to over 1 million by 2001. This growth has resulted in the incorporation of surrounding towns and villages into the city boundaries over time. However, the rapid changes have also led to a loss of a shared sense of place and identity for some long-time residents as the places they once knew have been altered or absorbed into the growing city. There is now a disconnection between old and young residents, as well as between the city center and outer suburbs, highlighting the challenges of maintaining a cohesive identity for a large metropolitan area that is constantly evolving.
Digital
The document discusses digital storytelling and using online content to engage wider audiences. It considers how to encourage more user-generated content and whether to use digital technologies to discuss places beyond boundaries. Recommendations include having an integrated digital strategy, basic in-house skills, agile development, service design, and an entrepreneurial approach. Examples provided include using websites, Flickr pools, YouTube channels, multimedia guides and digital installations for visits and non-visits through collections databases and cross-property storytelling.
Summary for urban core group nov 12
This document outlines a project strategy for the National Trust in Bristol, England. The strategy aims to (1) raise visitor numbers and membership among target audiences near Bristol by increasing creative activities and new media engagement, (2) connect Tyntesfield estate to Bristol through promoting local food, and (3) raise the profile of the National Trust in Bristol to assess potential partnerships and acquisitions. The strategy expects to move 20,000 supporters into membership and increase Bristol area membership by 0.5% annually over the course of the project.
Urban Green Space
The document discusses green spaces and parks across the United Kingdom, organized by region. It outlines various parks and green spaces in the North West, Midlands, East, and London. It then discusses the advantages and disadvantages of the National Trust focusing on urban green spaces. Different models for delivering and funding urban green space projects are explored, including partnerships, licensing agreements, memorandums of understanding, and facilitating access. The document concludes that the next steps are to better understand current conversations, fill in a mapping exercise, and create a position paper focused on the deficit in urban green space and community infrastructure.
Communications
The document discusses communications strategies for the NTCities program. A sub-group met to discuss how to communicate NTCities within the NT organization and capture learning. They identified challenges around defining NTCities and ensuring clear, consistent messaging. Suggestions include developing an overarching message that NTCities helps test ways to engage urban audiences, and establishing common criteria, coordinated project managers, and a plan to share early insights and learning.
Sutton House - Chris Cleave
This document discusses strategies for diversifying volunteer roles at Sutton House in Hackney. It outlines barriers like perceptions of the National Trust as dull and the amount of commitment required. It describes overcoming these barriers through outreach, partnerships, and events. New roles for volunteers are proposed in communications, conservation, fundraising, and as a head gardener. The document concludes with an intern sharing their positive experience promoting Sutton House's Breaker's Yard project and praising the support and training provided to interns at the National Trust.
Bristol Museums & Galleries - Tim Corum
Bristol Museums Galleries and Archives has taken steps to improve how it fosters shared ideas and decision-making. Key events that led to improvements included celebrating the museum as a space for ideas, launching a new learning program focused on the city, and programming that challenges expectations. The most important characteristics for sharing ideas are having a focus on visitor needs, making visitors feel ownership, sharing decision-making, having flexible spaces, and strong community partnerships.
Sustrans - Art & the travelling landscape - Katy Hallett
This document provides information on various public artworks and installations along trails and pathways in different locations. It mentions pieces by artists Andy Goldsworthy, Andrew Sabin, Jemima Burrell, Tom Price, Stefan Shankland, Noah Rose, Paul Robbrecht, Sally Matthews, Jason Stone, and Michael Pinsky. The works include sculptures, bridges, plaques, benches, and signs located near Cambridge, on the Wandle Trail, and in Cardiff and Lincoln among other places.
Bristol Urban Strategy
This document outlines a strategy to increase visitor numbers and membership for the National Trust in Bristol, England. It aims to target three key audiences that live within 20 minutes of two National Trust sites - Liberal Opinions, Suburban Mindsets, and Professional Rewards. The strategy has three work streams: 1) increasing outdoor activities and digital engagement near Bristol sites; 2) promoting local food connections between Tyntesfield estate and Bristol; and 3) raising the National Trust's profile through partnerships in Bristol. Success is defined as increased awareness, visits, and membership among target audiences and Bristol residents overall.
Birmingham Sub-regional Strategy summary
The Birmingham Sub-Regional Strategy is working to strengthen the National Trust's relationship with local urban audiences through 2015. A project officer will be hired to establish the Terrace Melting Pot Stories project in Sparkbrook to explore cross-cultural and generational issues through community events and research. Additionally, a promotional tour will launch in March 2013 to raise the National Trust's profile in Birmingham wards and sign up community ambassadors. Finally, strategies are being developed to increase membership in inner-city Birmingham areas and involve volunteers to support off-site activities like the tour and Terrace Melting Pot Stories project.
Matrix
The document outlines different groups and sectors on a matrix based on their impact and difficulty. Group 2 has high impact and is in the difficult sector, involving freehold, leasehold, management agreements, partnerships, and independent trusts. Group 1 also has high impact but is in the easy sector, primarily involving freehold and leasehold arrangements.
Delivery Models
This document explores different delivery and funding models for urban green spaces. It presents a matrix plotting various ownership models such as trusts, leases, and management agreements. It also lists several funding sources including grants, donations, commercial activities, development gains, and endowments. The goal is to consider ways of both delivering and paying for urban green spaces.
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- 6. ‘Exploring the lives of non-rejecters’
- 8. Sheffield - Membership Penetration Sheffield Postcodes - GAOE SCC Parks and Woodland Ownership
- 11. It’s about member value PFE site “active” outdoors site “explore” outdoors site “wild” outdoors site