Gearing for Growth despite Great Adversity - Tony Wood [Camp Digital]

•Download as PPTX, PDF•

0 likes•698 views

Tony approaches how an holistic approach to 'digital service design' is not only aligning the channels for greater customer experiences, but realising greater short, medium and long-term advantages.

Technology

GEARING FOR GROWTH DESPITE GREAT ADVERSITY
24th May 2017

Is there a Manual for Modernisation?
23rd Feb 2017
 Tony Wood
 Digital Transformation Consultant
NCC Group
 Group Head of Digital
Manchester Airport Group
 20 years “digital” and omni-channel
boohoo, JD Williams, Figleaves,
Sofology, McCann Erickson, Fitch!

30
£
2.
Increase
Revenues
1.
Increase
Customers

31
£ 
2.
Increase
Revenues
1.
Increase
Customers
3.
Better
Engagement

32
£ 
2.
Increase
Revenues
1.
Increase
Customers
3.
Better
Engagement
4.
Improved
Competitive
Position

33
£ 
2.
Increase
Revenues
1.
Increase
Customers
3.
Better
Engagement
4.
Improved
Competitive
Position
5.
Reduce
Costs

41
Or rather lack of
33,512 bounces less than 10 secs x £0.67 = £22,453

53
£ 
2.
Increase
Revenues
1.
Increase
Customers
3.
Better
Engagement
4.
Improved
Competitive
Position
5.
Reduce
Costs

Balancing strategy, skills,
standards and systems, across the
entire digital service spectrum.
Digital Service Design
Strategy Skills Standards Systems

The Digital Business
1. Digital Architecture
2. Data / Analytics
3. Process / Agile
4. CRM / Automation
5. E-commerce / Payments
6. Conversion / Attribution
Twelve Key Categories
7. Advertising / PPC
8. Search / SEO / Content
9. Email
10. Social
11. Mobile
12. Performance / Testing
The Digital Business IS THE BUSINESS

DigitalArchitecture
Data/Analytics
Process/Agile
CRM/Automation
E-commerce/Payments
Conversion/Attribution
Advertising/PPC
Search/SEO/Content
Email
Social
Mobile
Performance/Testing
Digital Service Design
SkillsStrategy
Continuous Balance of Strategy, Skills,
Standards & Systems
SystemsStandards

DSD - Benefits
Rich and wide ride ranging sector exposure ensures and
extensive wealth of experience
Focus on strategy provides digital direction, outside of
agency delivery and production
Focus on skills ensure you anticipate, grow and retain
talent and build relationships with suppliers
Independent and impartial remit ensures completely
objective and balanced advice around systems &
standards

Similar to Gearing for Growth despite Great Adversity - Tony Wood [Camp Digital]

Agile Mumbai 2023 I Business Outcomes of Digitization and Technologies - Sand...

AgileNetwork

Digital Transformation with the Racoon Framework - Lecture at the University ...

Florian Wieser

WORLD_Jan2017_web

Joel F. Kremer, MBA

Have you met Andy Hessey?

Andy Hessey

7 B2B Marketing Trends for Driving Growth

Digital Vidya

Hoe aantrekkelijk bent u als werkgever? Staan kandidaten voor u in de rij? Als u op zoek bent naar toptalent is uw reputatie als werkgever een belangrijke factor. En is het belangrijk dat de juiste doelgroep u weet te vinden en kan ontdekken wat u te bieden heeft. Maar wat als u nu meerdere doelgroepen heeft of in verschillende landen opereert? Wij adviseren u graag over hoe u verschillende doelgroepen kunt aanspreken en nodigen u daarom graag uit voor de LinkedIn Talent Branding Workshop. Tijdens deze workshop gaan wij in op het belang van uw Talent Brand en uw communicatie naar verschillende doelgroepen. En geven wij praktische tips hoe u hier succesvol in kunt zijn.

Talent brand workshop

LinkedIn Talent Solutions Nederland, België en Luxemburg

AHmedia - Your Problems: Solved

Andy Hessey

Digital Strategies for International Markets | Niall McKeown | iONOLOGY

Enterprise Ireland

High Performance Economic Development Tying Marketing to Metrics

Atlas Integrated

I 70 75 Keynote Presentation: High Performance Economic Development

Atlas Integrated

Introduction to LINQ - Webinar

Neil Calvert

Trade Made Easy in Indian Market PPT.ppt

Sameer63064

Bryan Breckenridge: LinkedIn for Presence, Relationships and Engagement

Social Media for Nonprofits

Brands as Publishers - OLIVER's Breakfast Briefing

OLIVER

How Digital Economic Development Enables Communities to Expand Their Impact, ...

Ben Wright

Mastering the Technology Sophisticated States & Regions Use For Your Own Comm...

Ben Wright

Econsultancy Social Media Monetisation Case Study 1212418744419594 8

David Knockton

Thought Leaders @ Webrepublic: Innovation Outlook by Tobias Zehnder – Co-Foun...

Webrepublic

LTS EMEA Affiliate Program Introduction July 14th 2014

Andy Lea

In the Summit’s opening keynote, he’ll share both the challenges and opportunities facing an established player and his learnings six months in to a transformation. Britain’s Post Office Group, perhaps more than most organisations, sits at the very epicentre of our disruptive digital environment. The biggest retail network in the UK, The Post Office is home to more than 11,500 branches visited by 18m customers a week. It’s also the UK’s number-one travel-money and mail provider, and sixth-biggest telecoms supplier – yet all corners of its business are facing pressure from a changing market, customer and competitive dynamic as digital and mobile continue to upend traditional models. Pete Markey joined as Chief Marketing Officer in spring 2015, charged with leading a transformation of The Post Office brand and customer experience, placing customers and digital opportunity at the heart of its future.

CIM Digital Summit 2015 - The Post Office: Pete Markey's Presentation

CIM | The Chartered Institute of Marketing

Similar to Gearing for Growth despite Great Adversity - Tony Wood [Camp Digital] (20)

Agile Mumbai 2023 I Business Outcomes of Digitization and Technologies - Sand...

Digital Transformation with the Racoon Framework - Lecture at the University ...

WORLD_Jan2017_web

Have you met Andy Hessey?

7 B2B Marketing Trends for Driving Growth

Talent brand workshop

AHmedia - Your Problems: Solved

Digital Strategies for International Markets | Niall McKeown | iONOLOGY

High Performance Economic Development Tying Marketing to Metrics

I 70 75 Keynote Presentation: High Performance Economic Development

Introduction to LINQ - Webinar

Trade Made Easy in Indian Market PPT.ppt

Bryan Breckenridge: LinkedIn for Presence, Relationships and Engagement

Brands as Publishers - OLIVER's Breakfast Briefing

How Digital Economic Development Enables Communities to Expand Their Impact, ...

Mastering the Technology Sophisticated States & Regions Use For Your Own Comm...

Econsultancy Social Media Monetisation Case Study 1212418744419594 8

Thought Leaders @ Webrepublic: Innovation Outlook by Tobias Zehnder – Co-Foun...

LTS EMEA Affiliate Program Introduction July 14th 2014

CIM Digital Summit 2015 - The Post Office: Pete Markey's Presentation

More from Nexer Digital

When we talk of design maturity we usually mean the maturity of the organisations in which we operate. There are a plethora of maturity models, scales, and assessments which we hope will encourage organisational leaders to create the conditions for good design practice to flourish. However, by focussing purely what we’d like others to do, we risk ignoring our role in all of this. Drawing on her experience building and leading design communities in the UK Government, Katy explores what it really means to achieve design maturity. This talk is about how to achieve genuine co-creation and how opening ourselves up to include the perspectives of others allows us to build credibility and have greater impact.

Katy Arnold - Design Maturity: How to have impact

Nexer Digital

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Nexer Digital

Embedding service design: blood, sweat, tears and tantrums

Nexer Digital

Imran Hussain- Co-design by community - May 2023.pdf

Nexer Digital

Great customer experiences don’t happen by chance. They happen by design. The same goes for great company cultures. This means using human-centred research to understand your employees, their needs and how to motivate them to bring the best of themselves to work. It means putting your values into practice by turning them into measurable behaviours and reinforcing rituals, because great employee experiences begin with liveable values. It means using tried and tested design principles to create employee experiences that are just as amazing as your customer experience, through cleverly designed processes and systems that turn gaps into goals and deliver company-growing action. Want to find out what this means in practice? In this talk Nat shares her story of going from CX to EX and how ALL designers can contribute to creating better workplaces by turning their skills internally.

Natalie Pearce - From CX to EX: Good culture needs good design

Nexer Digital

The achievement of big noble goals often comes down to skill in working with the warp and weft of our organisations. But do our multidisciplinary teams contain the knowledge, skills and relationships to design and manipulate the invisible matter that surrounds, enables and constrains them? In this session Audree shares ways teams can increase their strategic influence, advocate for their service, and work to secure the organisational conditions for their success.

Audree Fletcher - Designing in the dark

Nexer Digital

Erere Ikogho - Enhancing NHS Clinical Quality Improvement: Integrating User R...

Nexer Digital

Shabira Papain - Inclusive design: Luxury or must-have?

Nexer Digital

James Plunkett - Digital transformation in context: You’re part of something ...

Nexer Digital

Jas Kang - Design imperatives at Depatment for Education using OKRs

Nexer Digital

Helen Lawson - Death and other difficult words (Camp Digital 2022)

Nexer Digital

Can we ever really deliver great user experiences if the culture behind the service isn't great? In this talk, Head of Experience Design for LEEDS 2023 Sarah Mace explores the ways that organisational culture directly impacts the end user experience. "For years now, working on designing products and services has always resulted in me supporting a shift in the team and/or organisation's broader culture and ways of working. To some, the link and necessity seems obvious, but to others it's perhaps a little more of a mystery as to why the 'digital team' are leading large scale change management programmes and in some cases designing new organisational operating models. The practicalities associated with this link can be tricky. As designers or transformation specialists we are often brought in to 'fix a thing' or 'build something shiny', and there often isn't the awareness of the inevitable need to tackle the blockers that pop up from behind cultural walls. In this session, I explore this link and why I believe that it's all of our jobs to support stronger, more positive cultures for the employee experience but also for our users' experiences too. We'll ponder on how we do this when it often feels out of our remit and reach. "

Sarah Mace - The better your culture, the better your user experience

Nexer Digital

Kylie Havelock - Tailored advice services in the modern age (Camp Digital 2022)

Nexer Digital

Work is becoming more complex, a trend that only looks set to continue in the years ahead. Technology is supposed to help people to get work done, but often it has the opposite effect of adding to that complexity. To make work better and ensure tools support that more complex future we need to design and configure that technology for humans - messy humans with complex working lives. In this talk, digital strategist Sharon O'Dea and Head of Digital Worklife Strategy at Nexer Group Hanna Karppi share ideas on preparing for the future of work by making it more human-centred. Sharon and Hanna cover the need for insight into employees' needs, the importance of digital employee experience and how digital can help rather than hinder the employees of the future.

Sharon O'Dea and Hanna Karppi - A Human-Centred Future of Work

Nexer Digital

Rachel Coldicutt is an expert on the social impact of new and emerging technologies, recognised as one of 50 Most Influential People in UK Technology and awarded an OBE for services to the digital society. In her talk 'We are all technologists now!', Rachel challenges the audience to think about how we can consider our current technologies, and reimagine their uses to benefit society and the planet.

Rachel Coldicutt - We are all technologists now!

Nexer Digital

Gerry McGovern is the author of World Wide Waste, and an expert on sustainability and digital. In his keynote 'Earth experience design' Gerry talks about digital as a world of short-term thinking focused on selling superficial wants, and killing our planet. "We need wisdom, truth, ethics and an understanding of worth that measures the impacts of our designs at an ecosystem level. We must become champions of maintenance and reuse, rather than this constant, relentless and planetary destructive cool newness and innovation cults. We can design great things with so much less of the earth’s energy. We can be part of highly efficient organizations while using so much less data. Let us not go down in history as Generation Waste, the designers whose proudest moment was to fashion the final nail. If we designed our way into this mess, we can design our way out of it."

Gerry McGovern - Earth Experience Design (Camp Digital 2022)

Nexer Digital

Advice on designing for older people often urges us to consider this audience as our future selves. In one sense, this is helpful, as it fosters empathy with older users. But in another sense, it's misleading — it hints that all of the challenges we face in designing for more senior people now are ones we will face in 20, 30, or even 40 years. Some design considerations are persistent because they relate to limitations that tend to come upon us as our bodies age. Eyesight dims, colour vision changes, hearing declines, joints lose flexibility, and memory isn't what it used to be. We will all experience some of these changes as we grow older, although at our own pace and in unique ways. And for the foreseeable future, bodies will continue to develop age-related limitations. Older people will always face these challenges simply because they are older, and our designs will always need to accommodate them. Unfortunately, much of what we read and hear about designing for older adults mixes ageing-body limitations with issues such as comfort with technology, willingness to scroll, or typical online activities. Perhaps people will always become more hesitant to learn new technologies as they grow older and more frustrated when technology doesn't work as they expect. But the specific design considerations will change as technology evolves. As designers, we need to understand which challenges we will always need to accommodate and which ones will evolve. It all boils down to the difference between challenges people have because they are older — and ones they have because they are older NOW. This talk will help you understand what advice you can rely on for the long term and what issues you should keep testing for. It will illustrate with examples, including some from my own experience of being an older person who sees some age-related physical changes and is also very comfortable with technology. This slide deck brings up to date the presentation of the same name that I gave at UX Cambridge in 2016 (and which can be found elsewhere among Nexer's uploads).

Older Adults: Are We Really Designing for Our Future Selves? (BAD Conf. 2022)

Nexer Digital

Notes from the dyslexic side of the screen - Lisa Matthews - Nexer Digital ...

Nexer Digital

Alt text as poetry for gov campnorth

Nexer Digital

An introduction to content design

Nexer Digital

More from Nexer Digital (20)

Katy Arnold - Design Maturity: How to have impact

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Embedding service design: blood, sweat, tears and tantrums

Imran Hussain- Co-design by community - May 2023.pdf

Natalie Pearce - From CX to EX: Good culture needs good design

Audree Fletcher - Designing in the dark

Erere Ikogho - Enhancing NHS Clinical Quality Improvement: Integrating User R...

Shabira Papain - Inclusive design: Luxury or must-have?

James Plunkett - Digital transformation in context: You’re part of something ...

Jas Kang - Design imperatives at Depatment for Education using OKRs

Helen Lawson - Death and other difficult words (Camp Digital 2022)

Sarah Mace - The better your culture, the better your user experience

Kylie Havelock - Tailored advice services in the modern age (Camp Digital 2022)

Sharon O'Dea and Hanna Karppi - A Human-Centred Future of Work

Rachel Coldicutt - We are all technologists now!

Gerry McGovern - Earth Experience Design (Camp Digital 2022)

Older Adults: Are We Really Designing for Our Future Selves? (BAD Conf. 2022)

Notes from the dyslexic side of the screen - Lisa Matthews - Nexer Digital ...

Alt text as poetry for gov campnorth

An introduction to content design

Recently uploaded

Already know how to write a basic SOQL query? Great! But what about an *aggregate* SOQL query? You know, the kind that uses aggregate functions like COUNT & MAX along with GROUP BY and HAVING clauses? No? Well, get ready to learn how to slice & dice your org’s data right inside your own dev console. From finding duplicate records to prototyping summary & matrix reports, learn the ins and outs of aggregate queries during this fast-paced but admin-friendly session on advanced SOQL concepts.

SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...

CzechDreamin

Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to: Create a campaign using Mailchimp with merge tags/fields Send an interactive Slack channel message (using buttons) Have the message received by managers and peers along with a test email for review But there’s more: In a second workflow supporting the same use case, you’ll see: Your campaign sent to target colleagues for approval If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team But—if the “Reject” button is pushed, colleagues will be alerted via Slack message Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors. And... Speakers: Akshay Agnihotri, Product Manager Charlie Greenberg, Host

Connector Corner: Automate dynamic content and events by pushing a button

DianaGray10

I'm excited to share my latest predictions on how AI, robotics, and other technological advancements will reshape industries in the coming years. The slides explore the exponential growth of computational power, the future of AI and robotics, and their profound impact on various sectors. Why this matters: The success of new products and investments hinges on precise timing and foresight into emerging categories. This deck equips founders, VCs, and industry leaders with insights to align future products with upcoming tech developments. These insights enhance the ability to forecast industry trends, improve market timing, and predict competitor actions. Highlights: ▪ Exponential Growth in Compute: How $1000 will soon buy the computational power of a human brain ▪ Scaling of AI Models: The journey towards beyond human-scale models and intelligent edge computing ▪ Transformative Technologies: From advanced robotics and brain interfaces to automated healthcare and beyond ▪ Future of Work: How automation will redefine jobs and economic structures by 2040 With so many predictions presented here, some will inevitably be wrong or mistimed, especially with potential external disruptions. For instance, a conflict in Taiwan could severely impact global semiconductor production, affecting compute costs and related advancements. Nonetheless, these slides are intended to guide intuition on future technological trends.

Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl

Peter Udo Diehl

Welcome to UiPath Test Automation using UiPath Test Suite series part 2. In this session, we will cover API test automation along with a web automation demo. Topics covered: Test Automation introduction API Example of API automation Web automation demonstration Speaker Pathrudu Chintakayala, Associate Technical Architect @Yash and UiPath MVP Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

UiPath Test Automation using UiPath Test Suite series, part 2

DianaGray10

Explore the core of Salesforce success in 'Salesforce Adoption – Metrics, Methods, and Motivation.' We will discuss essential metrics, effective methods to drive adoption, and the driving force behind user engagement and explore strategies for onboarding, training, and continuous support that empower users to navigate the platform seamlessly. By leveraging these tools, you can effectively measure adoption against your company’s goals and create an environment where users not only adopt Salesforce but actively contribute to its ongoing success.

Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom

CzechDreamin

Mission to Decommission: Importance of Decommissioning Products to Increase E...

Product School

UiPath Test Automation using UiPath Test Suite series, part 3

DianaGray10

Screen flow is a powerful automation tool that is commonly designed for internal and external users. However, what about the guest users? We will dive into various methods of launching screen flows and understand how to make them publicly accessible, extending their usability to a broader audience. The presentation will also cover the implementation of security layers and highlight best practices for a smooth and protected user experience. Discover the potential of screen flows beyond conventional use and learn how to leverage them effectively.

Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade

CzechDreamin

Intrigued by why some of the world's largest companies (Netflix, Google, Cisco, Twitter, Uber etc) are using gRPC? In this demo based talk we delve into the world of gRPC in .Net, what it does and why we should use it. We compare the interface with both Rest and graphQL. We will show you how to implement grpc server-side in .net and in the web. Finally, I will show you how the tooling helps you deliver powerful interfaces and interact with them quickly and simply.

Demystifying gRPC in .Net by John Staveley

John Staveley

How world-class product teams are winning in the AI era by CEO and Founder, P...

Product School

Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application. In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics. Length: 30 minutes Session Overview ------------------------------------------- During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana: - What out-of-the-box solutions are available for real-time monitoring JMeter tests? - What are the benefits of integrating InfluxDB and Grafana into the load testing stack? - Which features are provided by Grafana? - Demonstration of InfluxDB and Grafana using a practice web application To view the webinar recording, go to: https://www.rttsweb.com/jmeter-integration-webinar

JMeter webinar - integration with InfluxDB and Grafana

RTTS

Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place. Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects. Here’s what you’ll gain: - Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows. - Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy. - Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency. - Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity. We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic. Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.

Essentials of Automations: Optimizing FME Workflows with Parameters

Safe Software

From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...

Product School

Knowledge engineering: from people to machines and back

Elena Simperl

Designing Great Products: The Power of Design and Leadership by Chief Designe...

Product School

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

Product School

Assuring Contact Center Experiences for Your Customers With ThousandEyes

ThousandEyes

New customer? New industry? New cloud? New team? A lot to handle! How to ensure the success of the project? Start it well! I've created the 3 areas of focus at the beginning of the project that helped me in multiple roles (BA, PO, and Consultant). Learn from real-world experiences and discover how these insights can empower you to deliver unparalleled value to your customers right from the project's start.

Powerful Start- the Key to Project Success, Barbara Laskowska

CzechDreamin

Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams. Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.

Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...

Jeffrey Haguewood

ScyllaDB has the potential to deliver impressive performance and scalability. The better you understand how it works, the more you can squeeze out of it. But before you squeeze, make sure you know what to monitor! Watch our experienced Postgres developer work through monitoring and performance strategies that help him understand what mistakes he’s made moving to NoSQL. And learn with him as our database performance expert offers friendly guidance on how to use monitoring and performance tuning to get his sample Rust application on the right track. This webinar focuses on using monitoring and performance tuning to discover and correct mistakes that commonly occur when developers move from SQL to NoSQL. For example: - Common issues getting up and running with the monitoring stack - Using the CQL optimizations dashboard - Common issues causing high latency in a node - Common issues causing replica imbalance - What a healthy system looks like in terms of memory - Key metrics to keep an eye on This isn’t “Death-by-Powerpoint.” We’ll walk through problems encountered while migrating a real application from Postgres to ScyllaDB – and try to fix them live as well.

Optimizing NoSQL Performance Through Observability

ScyllaDB

Recently uploaded (20)