The document discusses digital media and e-business, including supply chain essentials and processes. It then discusses how enterprise resource planning (ERP) helped integrate business processes and data across departments. The rise of e-business and digital media is discussed, along with challenges around digital rights management, security, and interoperability across devices and platforms. Solutions from IBM and HP are presented for digital media exchanges and platforms to help media companies manage digital assets and supply chains more efficiently.

2. Supply Chain Essentials – Key Players

3. Supply Chain Essentials - Processes

4. Supply Chain Essentials - The Value Chain

6. Business Before ERP (Enterprise Resource Planning) Customers Customer Demographic Files Sales Dept. Vendor Orders Parts Accounting Accounting Files Purchasing Purchasing Files Order is placed with Vendor Invoices accounting Inventory Files Warehouse Checks for Parts Calls back “Not in stock” “ We ordered the parts” “ We Need parts #XX” “ We ordered the parts” Sends report Sends report Sends report Ships parts

7. Business With ERP Database Customers Sales Dept. Purchasing Warehouse Accounting Vendor Inventory Data If no parts, order is placed through DB Orders Parts Order is submitted to Purchasing. Purchasing record order in DB Order is placed with Vendor And invoices accounting Financial Data exchange; Books invoice against PO Books inventory against PO Ships parts

8. Procter & Gamble Supply Chain SOURCE: SANJAY CHOPRA Customer wants detergent, goes to Giant Eagle Giant Eagle Supermarket Giant Eagle or Third Party Distributor P&G or Other Manufacturer Plastic Producer Chemical Manufacturer (e.g. Oil Company) Tenneco Packaging Paper Manufacturer Timber Industry Chemical Manufacturer (e.g. Processed Minerals) Mining Industry

9. Loan Application Workflow

12. Potential Marketplace for e-commerce….. The Internet - Catching on at Net Speed for 50 million users Years 0 10 20 30 40 Radio 38 Years PC 16 Years Television 13 Years Internet 4 Years Users 50 million users

13. Growth of the Internet

15. Consumption of digital media is growing Video Streams Served, Year Ending (millions) 12 billion video streams served/viewed in 2005 Source: Accustream iMedia Research 0 2000 4000 6000 8000 10000 12000 14000 1999 2000 2001 2002 2003 2004 2005 2006 Millions

17. 1. Infrastructure 194.5m mobile subscribers 47m broadband subscribers Converging wired and wireless networks for IP delivery of media Ubiquitous High Bandwidth IP Networks Source: CTIA.org, Computer Industry Almanac, Nov 2005

19. 3. Revenue Digital Media Digital Media Generates Revenue Generates Revenue • Streaming audio and video advertising valued at $343 million in 2005, up 78% over $193 million dollars billed in 2004 • Streaming subscription revenue is forecast to rise by 35% in 2006 to $821 million dollars (excluding download revenue) Source: Accustream iMedia Research 1 2003 2008 BILLIONS Online Advertising 2 3 4 5 6 7 1 1 2003 2008 BILLIONS Online Advertising 2 2 3 3 4 4 5 5 6 6 7 7 Online Advertising Online Advertising Streaming Portion Streaming Portion Online Advertising Online Advertising Streaming Portion Streaming Portion

20. 4. Business Applications Business are Extending Usage Enterprises are implementing streaming media along with their other core technologies, treating it as a real business communication tool in every vertical imaginable. Source: Aberdeen Group/Streaming Media Inc Source: Gartner 50% 70% New Applications Investment % of 2005 Spend or Rich Media Based E-business Transformation New IT Infra Investment

22. The Current Landscape - Coexistence of Competing Cooperative Heterogeneous Infrastructures

23. Future Scenario - Co-operative interoperable devices

29. IBM - MediaHub Solution Framework Business Systems Content Systems Production & Distribution Transformation Transforming the Back Office and Supply Chain Analog to Digital Transformation Customer Sales & Service Transformation CRM Customer Analytics Call Center Consolidation Intellectual Property Management Ad Sales Transformation Digital Media Framework Optimize business customer offerings Drive direct - to - consumer relationships Prepare for integrated media Consolidate overhead Integrate operations

30. Requirements - MediaHub Media companies need to know where content is and how manage it through the production and distribution process New requirements… Understand different workflow dependencies , perform intelligence forecasting and execute actions across the organization Handle content as digital objects , and remove analog dependencies Reduce the time and cost to create, manage and distribute media assets Dynamically change business processes and launch new business models using existing/legacy assets Today’s chaotic environment Home Entertainment Music Filmed Entertainment (Film & TV) Newspaper/Magazines Books Pay TV Networks (Cable) Online Service Providers Broadcast Networks Business & Content Systems Business & Content Systems

31. Built on Existing Applications The MediaHub Solution Framework is built on the IBM portfolio of software and media industry Business Partners Solution Components Media Hub Solution Framework Management Business System & Content System Connectors Business Process Status, Dashboards… Assembly & Deployment Business Modeling Media-tuned Professional Services WebSphere Business Monitor Connector Framework Rich Content Infrastructure WebSphere Portal / Wiki WebSphere Studio Application, WebSphere Information Integrator Content Edition, WebSphere Business Integration Server Foundation WebSphere Business Modeler Media & Entertainment Business Consulting Services Media Industry Applications Apple, Ardendo, Avid, Documentum, Telestream, Pinnacle, Sintec, Xytex….and others