All businesses need to be considering their digital transformations to leverage the requirements of the new growing class of connected customers. Expectations are developing daily as customers expect brands to be present and engaging on any device at any time especially through apps.

1. Every Business
is a Digital Business
David Andrzejek @davidandrz
Head of Telecom @Apigee
Embracing the Connected Customer

2. 500+ Enterprise customers
20% of Fortune 100
50% of top 100 global brands
50% of top retailers

3. High-speed connectivity is becoming ubiquitous
Hardware and datacenters are moving to instantly
available, easily scalable clouds
Consumers are moving from PCs to devices
Services and experiences are moving to software

4. Physical
Store
Partner
Integration
Tablets
Gaming Consoles
Smart
Appliances
Smart
Sensors
Smart
phones
Connected
Cars
Web
Kiosks
Your
Digital
Assets
API
API
API
API
Be where the customer is. At any time. In any place.

5. Businesses are adapting by going Digital

6. Nike: adding digital experiences to apparel
• #1 Most Innovative Company, 2013
• 2 Million Nike Fuelbands sold
• Largest running community with 10M+
members
• Nike+ APIs returns detailed activity and
aggregate level activity (goals and
lifetime totals)
• Nike Fuelband and Nike+
• Revenues up 60%
• Profits up 57%
• Market cap 2X
“It’s a product, it’s a platform for services, it’s an ongoing dialogue with our
consumers, and it’s a rapidly growing community...” Mark Parker, CEO
6
Apps
APIs
Big Data
Path Lose It

7. Ç
7
Walgreens: driving in-store traffic via first and third-party apps
“We started by driving customer engagement outside our store with the QuickPrints
and Prescription APIs. Then, moved to driving engagement inside our store with the
Balance Rewards API.” Tim McCauley, Sr. Director, Mobile
Commerce
• 75+ partner apps using
Walgreens APIs
• QuickPrints partners offered
up to 15% revenue share
• >1 prescription refills per
second from mobile apps
QuickPrints API apps
Balance Rewards API
Prescription API apps
Avg spend / customer
Apps
APIs
Big Data

8. Apps are where
behavior happens
Apps
Digital Platform
Big Data is understanding
behavior at scale
APIs drive behavior by
delivering data to apps
APIs
Big Data

9. THANK YOU
Questions and ideas to:
david@apigee.com
@apigee

10. Apigee Institute // Helping the Global 2000 Master the
Art and Science of the App Economy

11. Digital
Dabblers
47%
Digital
Competitors
53%
Average score deploying
apps, using data
analytics, and operating
APIs today:
23.8 out of 30
Average score deploying
apps, using data
analytics, and operating
APIs today:
14.4 out of 30
Survey of executives in 200 large companies across 40 industries, May 2013.

12. Digital Competitors Dominate…
33%
67%
29%
71%
High confidence in a much
stronger competitive
position 5 years from now
Outperformance In
Last 12 Months…
High Confidence in
Competitive Trajectory
19%
81%
Expected High
Impact from Digital
…on
margin, revenue, share
customer satisfaction, or
delivering new products
and services
…that‟s “big” over next
12 months, “increasing
great deal” over next 5
years

13. 9% higher revenue,
26% higher profitability, and
12% higher market valuation
In a two-year global study of 400 large firms, Capgemini found that those
implementing enterprise-wide “digital transformations” are outperforming peers on
every financial measure—stats are digitally mature leaders compared to competitors.

14. APIs =
How you deliver seamless
experience across
web, apps, stores
How you partner and „sell
through‟ new channels
How you broaden reach via
ecosystems
How you innovate and deliver
faster