Linkin Park is an American rock band formed in 1996 that gained international success with their debut album "Hybrid Theory". They work in genres like alternative rock, nu metal, and rap rock. Their music videos use low lighting and flashes between story and band performance, with science fiction elements and complex editing to create an exciting experience for viewers. Their website and album covers have simple but beautiful designs that draw viewers in with clear navigation and conventional rock color schemes.

1. Research into Linkin Park

2. Who are they?
• Linkin Park is an American rock band from
California. First formed in 1996, the band
became an international sensation with their
debut album "Hybrid Theory", which was
certified 'Diamond' by the RIAA in 2005 and
'multi-platinum' in many other counties.

3. Members
• Chester Bennington
• Rob Bourdon
• Brad Delson
• Dave Farrell
• Joe Hahn
• Mike Shinoda

4. They work on the following genres
• Alternative Rock
• Nu Metal
• Alternative Metal
• Rap Rock

5. Style of Music video

6. Their music videos are
generally in low level
lighting and including
these frequent flashes
between the story and the
band/lead singer but the
music videos mainly focus
on the band. This
associates the band with
the audience and gives the
viewer the sense that they
are watching them live
while keeping them excited
with a narrative which
gives the music video a
meaning.

7. Their music videos also include
science fiction green screen
scenery with the actors
possessing some sort of special
powers. This builds the intensity
of their music videos and can
be argued to make them appear
more powerful and therefore
more exciting for the viewer.
The editing of these music
videos are pretty complex and
give the viewer, the feeling that
they are watching a futuristic
music video and therefore more
exciting for them. The editing
gives the viewer the excitement
as if they were watching a big
hit cinema movie.

8. The music videos are
generally quite colourful
but the actors are usually
dressed in dull clothing to
seek attention to their
face and show their
feelings which links with
the meaning of the music
video. This works great in
portraying what the
director wants the
audience to feel so in this
example, the above
picture is showing pain
and anger while the
below picture is showing
cold and loneliness.

9. There is a variety of shot types
throughout their music videos
but these usually include
flashes to extreme close ups of
the band members (as shown
on the top photo).
Furthermore, they like to use a
single scene for the band
playing but use a variety of shot
types within to keep the video
exciting. The reason for the lack
of scenes is to not confuse the
viewer and keep things simple
which also gives the feeling that
the band is playing live. The
close-ups further demonstrate
the lip syncing and reinforces
this idea of the music video
being live. This creates
excitement for the viewer and
associates them more with the
band/music video.

10. Website
Their website follows a simple but beautiful pattern where the user has all
navigation in front them with pictures, videos and scrolling feature which allows
them to scroll through pages. The imagery is very simple and shows beautiful art
of a angel with a bow and arrow. The background behind this art is a plain and
negative space of what could be a grey rain cloud. This draws the users into the
website as everyone loves a simple website and clear navigation.

11. Album Art
Similar to their website, their album cover
follows a simple but beautiful code which
shows the band as creative and
mainstream. The shot type used is a
extreme long shot and is used to show the
band as alone and together (brothers).
The colouring used is conventional to the
genre ‘Rock’ and gives the audience the
feel of excitement as they are already
familiar to this particular colour choice.
Again the background is very simple and
plain making it negative space which
brings the dark clothed band members
out in a beautiful way. This draws a viewer
in as even though we shouldn’t, we
usually judge a book by the cover and this
cover being beautiful and plain, it is very
attracting to any audience of any genre.

12. How do they come across?
From their well presented website and album
cover, Linkin Park come across to a user as
very well known, professional, multi genre and
so attracts fans of a various different amount
of genres such as: Metal, hip hop/rap, rock,
etc.