Avril Lavigne's fifth album "Avril Lavigne" features more pop and upbeat songs along with piano ballads and some punk rock collaborations. The album packaging utilizes a black and white color scheme with occasional splashes of color to represent the pop rock genre. It prominently features Avril Lavigne's name and photo on the front cover along with track listings and credits throughout. The booklet contains lyrics, photos from the album shoot, and details on each song's production to provide fans with context around the album.

1. Digipak Analysis:
Avril Lavigne’s Avril Lavigne
Album Digipak
Victoria Rooney

2. Digipak Analysis: Background
Avril Lavigne is Lavigne's fifth album which was released on the 1st November 2013 the album is
a departure from her previous production and it includes more pop and upbeat songs along
with some piano ballads, she also turns it into pop rock album by adding some punk rock songs
which she used Marilyn Manson to sing with her. The typical rock pop conventions make it a pop
rock genre C the colours also inform the audience that it is a pop rock album. Avril Lavigne has
gained general good reviews from critics who praised her and called it one of her best albums,
however she has gained some criticism where people have called it forced. The album is mainly
on the top of the charts, and making number 1 in China and Taiwan. The target audience can be
any one because the album can be liked by any one with any age also the genre involves both
pop, rock, punk and ballads because the songs vary.
From Avril Lavigne she has gained three hit singles these are; Here’s to Never Growing Up, Rock
n Roll and Let Me Go.

3. Digipak Analysis
The album is mostly black, this reflects its genre as rock pop as rock is normally associated with
black and white. The name of the album is the name of the artist with is original and easy to
remember, it is white stencil bold font right at the bottom of the CD cover and above it is a
photo of the artist which from her make up we can also see the genre of the CD. The CD comes
with 13 songs as well as a14 page booklet with the song lyrics and song information along with
more photos of the artist. On the front of the CD there is the three single releases.

4. Digipak Front Cover
The front cover of Avril Lavigne shows the artist and the title of
the album this is for people who may not recognize her to know
who she is, the photo is simply her face a easy and good idea to
promote the album because it isn't confusing or hard to find for
example if you see this in the shop it will catch your eyes
immediately. The colours black and white fit in with the genre of
the album pop rock as people who see black and white
automatically link it to rock. The title is in a large bold spaced
stencil font this is clear to see and understand. The artists' face
and name is clearly centered in the middle and bottom of the CD
cover in order to give a clear understanding to who’s album this
is and catch the audiences attention.

5. Digispak Analysis: Back cover
The tracks on the CD are named along with the order on the
back of the CD.
The back of the album is black to match the font cover again
there is another photo of the artist and the tracks of the CD
are listened and numbered. There is the name of the record
company and links along with hash tags , phone numbers,
distribution, barcode and so on to give credit to everyone
working on the album. The colour of the barcode fits in with
the album so everything looks formal and in place showing
the audience that it has been strictly chosen, modified and
created to fit the genre, artist and so on.

6. Digipak analysis: Spine
The spine of the album shows the record labels
logo and the name of the album as the name of
the album is the name of the artist there is no
need to add it twice the bold white clear font
allows the album to be clearly recognized when on
a shelf.

7. Digipak Analysis: Disks
The CD is in more of inverted colours, the colours are now blue and black whilst the colour
scheme is black and white this makes it more interesting and appealing to the audience as they
would be bored with only one colour scheme. The CD contains 14 songs including the 3 hits
Here’s to Never Growing Up, Rock n Roll and Let Me Go. The disk again contains Avril's name
along with the record companies name, logo and address.

8. Digipak Analysis: Booklet Cover
The Booklet cover is a image of Avril with white paint splashes, it also contains the record
companies logo and name and their webpage address as well as Avril's webpage address. The
colours again fit into the colour scheme of the genre and album and the font is still in the
albums font except from the record companies logo which obviously stays in their own font.

9. Digipak Analysis: Booklet Interior (
Lyrics)
Inside the booklet there are various pages ranging from photos, lyrics and song information the
photos are from Avril's album shoot to promote her new album, her clothes and make up link
into the album. Below is an image of the lyrics, each line is separated by a /.

10. Digipak Analysis: Booklet Interior (
Photos)
The booklet contains ranges of photo from Avril's album photo shoot which was shot in order to
promote her album the colours link to the genre and colour scheme of the album however also
a red colouring was added which linked to the rock genre theme.

11. Digipak Analysis: Booklet Interior (
Song Information)
The song information is in tiny writing however it gives credit to each person who worked on
each and every song, it is also in a white bold clear font and so there is no confusion and he
audience can read it.

12. Digipak Analysis: Overview
• The Digipak keeps the colours black and white, occasionally
adding in different colours such as; red in the photos and
blue on the CD cover.
• The over all look from the make up, outfits and colour
scheme we can see it is a roc pop CD as the colours are
black and white (typical rock colours) and the font is in a
poppy style font and spacing.
• The name of the album links to the artists name and
therefore saves space rather than adding the CD name and
the artists name.
• There is references to everyone who worked on the CD.
• The simple yet creative look catches the audiences eyes
and is easy to remember and pick out.