This document analyzes and summarizes the design elements of several album covers and digipaks, including Two Door Cinema Club's "Beacon" album and The Kooks' "Inside In Inside Out" album. For Two Door Cinema Club, the front cover is all black with white writing to create contrast. The back cover maintains the dark, retro scheme with song titles in white. The inside front cover uses a bright red color to stand out from the dark exterior. For The Kooks album, the front cover features a tight shot of the band rehearsing to create intimacy, while the title is small for a chilled vibe. The inside panels use a black, red, and white color scheme associated with the band

1. DIGIPAK ANALYSIS
By Joe Hall

3. Front cover
This is the front cover of Two Door Cinema
Club's Album 'Beacon' and I chose to analyse
this album cover because Two Door Cinema
Club are an indie pop band the same as Ellie
Goulding. This album cover is all black and has
the writing in white. These colours are
contrasting and stand out well on the front.
Two door cinema club kept this theme running
through the whole beacon Album promotional
series. This is so people created a visual image
in there head and instantly could link it to the
album

4. Back Cover
This is the back cover to the Two Door Cinema
album. It again is keeping in with the old, retro
scheme that Two Door Cinema Club have been
following with this album. The dark washed out
background follows on from the front cover. The
writing on the back displaying all of the song
names is in white to stand out against the dark
background picture. In the bottom left hand
corner there is a barcode which is a common
feature to CD albums. Towards the bottom of the
back cover there is a logo and a lot of
information such as copyrights and ownership.

5. Inside Front cover
This is the inside of the album case, the
inside front cover is styles a bit differently to
the album cover. It is a shiny red colour, this
makes the inside more eye catching and
interesting to look at maybe representing the
dark outside of the album concealing a bright
and happy inside. Throughout the whole
album this is the only really bright colour
making it noticeable and recognisable. The
writing is in capitals and in red to also make
it stand out.

6. Digipak 2 - INSIDE OUT - THE KOOKS
The front cover shows the Kooks, an indie band rehearsing in a very
squashed tightly packed shot trying to fit them all in as the photo
needs to fit on a square, creating intimacy and a sense of close
relations which instantly connects the band to the viewer, and
almost giving a promotion of the album as a personal concert for
the. The photo fills the entire cover, however the top half of the
photo is simply bare wall, creating a feeling of emptiness which links
to the title ‘Inside In Inside Out’. The title of the album is fairly small
and quick to the point, therefore creating a more chilled out mood
reflecting upon their indie rock genre, appealing to an audience that
appreciate slower, more mellow songs within the indie rock genre.
The simple design portrays the band in a quiet self entertained
manner, showing they don’t feel the need to boast about their fame
through elaborate graphic design.

7. Rear
Cover
The inside panels have a black, red and white colour scheme.
The kooks are normally associated with these colours as their
promotional campaign and album artwork all only use these
colours. This genre characteristic of rock attracts the rock
crowd who would enjoy the band’s music. This colour scheme
helps to portray the band’s alternative style of music. The low-
key lighting alongside the faded black and white creates an
almost dirty looking style, which appeals to their more
masculine side of the audience. The chilled out postures and
facial expressions of the band create a sense of comfortability,
which tells us their careless attitude, reflects their chilled indie-
rock genre.

8. Inside front
cover
The inside front panel consists of the old strips from
a camera film, this is a very retro/indie thing to do as
these people often refer to polaroids etc in there
music. This is showing a progressive still image of the
band fooling around with their instruments, which
shows us the young group carry a very energetic and
reckless, carefree manner. This can be seen as
entertaining and therefore appeals this young adult
audience. The red, black and white colour scheme is
maintained, creating fluency within their brand
image, and therefore building a recognisable
trademark for the band, which helps to build a fan
base and increase demand.

9. Back Cover
On the back cover of the CD, the same white studio setting seen
on the front cover is used again. This maintains the idea of
emptiness, and potential for the band’s future success that will fill
up the clear white space. A similar photo to the front cover fills up
the the back cover, only the shot is taken further back, letting
more room for the band members by using a medium long shot,
giving this idea of freedom. In the top right hand corner is the
copyright information, this is very important on ny album release.
Announcing the licenses to the material within the album to
ensure no one can steal their material. Located underneath is The
Kook’s website, which gives the fans a referral on where to go to
find out more about the band and get involved with the
community, whilst providing a mail list which acts as a method of
promotion for the band’s products and tours.