Natasha Okore is choosing artists for her music video project. She wants to select artists that both she and the audience will like. Lady Gaga is one choice because Natasha enjoys her music and videos. Beyonce is another choice as her videos are original, unique compared to others, and high quality. N-Dubz is popular among teenagers, which is the target audience, even though Natasha does not particularly like their music. Dizzee Rascal is also popular with teenagers and his music videos are all different from each other.