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Aerosmith – Tough Love 
DigiPak Analysis
Band: Areosmith 
Album: Tough Love: Best of Ballads 
Released: May 10th 2011 
Genre: Hard Rock and Ballads 
Number of Tracks: 12(us) 16(uk) 
Label: Geffen
Aerosmith is a hard rock band if it was immediacy clear 
from the album cover and logo planted upon it. That 
genre itself brings along it’s own collection of tropes. 
That first trope is the idea of this voyeuristic attitudes. 
Yet looking at this cover we quickly notice that it has 
very little erotic images on it. Starting off the band has 
knocked some of the very built in tropes of the rock 
genre. 
There isn’t only that trope in the rock genre another 
topic that is covered across many songs and different 
bands is this idea of conflict especially romantic conflict. 
This is covered by this cover as we can see an x-ray of a 
knife in a man’s back near to his heart. Obviously, this is 
a metaphor for being betrayed and seems this is a balled 
album its very likely that a lot of the songs cover the 
topic of betrayal. So looking at it in that respect the 
album cover represents the contents pretty well. 
Another main aspect of the 
cover is the band’s logo 
plastered right across the 
bottom left hand side of the 
cover. Looking at marketing 
theory it is always important 
to make sure that their 
products can be recognized 
so that people are more likely 
to pick up the product as they 
recognize the band. 
On top of that Aerosmith is a fairly large and well 
known band so there image will be noticeable. To 
many people even those who haven't heard from the 
band so using their logo in such a big way taking up a 
proportion of the cover real estate this means that it 
will be recognizable off the self increasing sales.
Following on from that we can urged see this sense of 
rebellion from the use of the knife. As mentioned 
earlier a trope of the rock music genre is this idea of 
conflict. The main target audience is teenagers and 
adults and up till around the 40 mark. This audience 
will still be dealing with various romantic issues. So in 
order to reach your audience and sell more copies. 
Therefore using these themes it will reach a wider 
audience helping the album to reach to people 
therfore boosting the sales. 
Overall it is clear that this album has been successful as they saw great sales and critical 
a claim. Obviously, the songs were good and that helped the albums sales on top of 
Aerosmith being a popular band but it always helps to have good marketing arm and to 
get your audiences attention. Without a good cover it is possible for the band to miss 
out on quite few sales. So when I get around to making my own cover I can take this into 
mind and use these tropes to improve the quality of my cover.

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Digi pak analysis

  • 1. Aerosmith – Tough Love DigiPak Analysis
  • 2. Band: Areosmith Album: Tough Love: Best of Ballads Released: May 10th 2011 Genre: Hard Rock and Ballads Number of Tracks: 12(us) 16(uk) Label: Geffen
  • 3. Aerosmith is a hard rock band if it was immediacy clear from the album cover and logo planted upon it. That genre itself brings along it’s own collection of tropes. That first trope is the idea of this voyeuristic attitudes. Yet looking at this cover we quickly notice that it has very little erotic images on it. Starting off the band has knocked some of the very built in tropes of the rock genre. There isn’t only that trope in the rock genre another topic that is covered across many songs and different bands is this idea of conflict especially romantic conflict. This is covered by this cover as we can see an x-ray of a knife in a man’s back near to his heart. Obviously, this is a metaphor for being betrayed and seems this is a balled album its very likely that a lot of the songs cover the topic of betrayal. So looking at it in that respect the album cover represents the contents pretty well. Another main aspect of the cover is the band’s logo plastered right across the bottom left hand side of the cover. Looking at marketing theory it is always important to make sure that their products can be recognized so that people are more likely to pick up the product as they recognize the band. On top of that Aerosmith is a fairly large and well known band so there image will be noticeable. To many people even those who haven't heard from the band so using their logo in such a big way taking up a proportion of the cover real estate this means that it will be recognizable off the self increasing sales.
  • 4. Following on from that we can urged see this sense of rebellion from the use of the knife. As mentioned earlier a trope of the rock music genre is this idea of conflict. The main target audience is teenagers and adults and up till around the 40 mark. This audience will still be dealing with various romantic issues. So in order to reach your audience and sell more copies. Therefore using these themes it will reach a wider audience helping the album to reach to people therfore boosting the sales. Overall it is clear that this album has been successful as they saw great sales and critical a claim. Obviously, the songs were good and that helped the albums sales on top of Aerosmith being a popular band but it always helps to have good marketing arm and to get your audiences attention. Without a good cover it is possible for the band to miss out on quite few sales. So when I get around to making my own cover I can take this into mind and use these tropes to improve the quality of my cover.