1. Audience Profile
Male
• Casual tight fitting
clothing
• Often wears leather
coats and jeans (iconic
image)
• Large Doc Martin style
boots.
• Often heavily tattooed
(specifically arms and
body)
• Often seen wearing
sunglasses, indoors
• Most rockers have
unkempt facial hair in
the full beard and
goatee style.
• Stylish Hair
• Often aged anywhere
from 16 – 40 depending
on their specific sub
genre of choice
• Likes horror and
actions movies.
• Aggressive towards
people of different
musical taste
• Likes to mosh (fighting
while dancing)
• Roll out of bed and
throw clothes on while
still giving attention to
the hair style.

2. Audience Profile
Female
• Wears tight and
sometimes reviling
clothing
• Always wearing some
item of clothing that is
leather
• Black hair / red or dark
tints
• Aged 14 – 30
• Long dark hair.
• Plenty of dark makeup
especially around the
eyes.
• Pale skin, rarely/never
tanned
• Cares about appearance
• Greatly enjoys music
and often boarders on
the obsessive about
their favorite bands.
• Very social and
outgoing with people of
similar tastes
• Stereotypically enjoys
horror and romance
• Often very
aggressive/extroverted
• Very against the
mainstream media and
only really pays
attention to their chosen
sub genre of rock.