Facebook continues to grow rapidly with over 550 million monthly active users and 150 million mobile users. The document outlines marketing opportunities on Facebook including organic distribution through newsfeeds, bought media through ads, and owned media through brand pages. It discusses how social context can increase advertising effectiveness and how brands can utilize Facebook pages, insights, and innovations like social plugins. The document also introduces upcoming Facebook features like places, questions, and credits while emphasizing the importance of connecting with users authentically.

2. Facebook mission Give people the power to share and make the world more open and connected

3. The Social Graph

4. 120M 380M

5. 550M+ monthly active users 150M+ mobile users

6. Marketing Opportunities on Facebook

7. Organic distribution on Facebook BRAND Earned Media - Newsfeeds Bought Media Ads Owned Media - Pages

8. Friends influence friends Bacardi Social Context in advertising Word of mouth at scale Come and join us at Bacardi and learn how to make the perfect Mojito, win prizes and help us create the next rum flavour… Get in the Spirit with Bacardi Bacardi Bacardi

9. Social context increases effectiveness 68% lift in ad recall 2x increase in message awareness increase in purchase intent 4x

10. Facebook Pages

12. Utilize your insights Fans over time Fan demographics & location Wall Posts Likes Comments Per-post interactions Upstream traffic data

13. Innovation

14. Facebook Connect

16. Social Plugins

17. CNN.com – An early adopter Audiences could choose to see just their friends Comments or updates from the World The Obama Live Stream ushered in a new way to watch live broadcast socially with the world The CNN Live Stream produced 8,500 Comments per minute at it’s peak when Obama was speaking driving Unique users up 2m – 6m

18. Social shopping with Levi’s See what your friends like Become a fan of Levi’s on Facebook Buy your friend a birthday gift

19. Linking back to Facebook

20. Benefits Traffic Engagement Customer insights

21. Looking forward

22. Facebook Places Chris Porter is presenting at Bacardi London

23. Places Who. What. When. And now where. See who’s checked in nearby Generating a story in their News Feed And tell your friends where you are and who you’re with

24. Facebook Questions

26. Ask a question… And it will appear in your newsfeed…

27. Any user can answer… And choose to follow the question to receive other user’s responses A series of related questions will appear in the Questions dashboard…

28. Community Pages Brands can tap into communities and enrich user’s experiences… … or ask questions outside of their connections base

29. Brand Pages

30. Facebook Credits

31. Facebook credits: a virtual currency Universally accepted across applications Safe and secure Seamlessly integrated into our platform Currently in Beta w/140 applications

32. Buy credits to make purchases with CONNECT partners… Buy gifts for a friend at the touch of a button… Earn credits through completing tasks. competitions, checking in using Facebook places Facebook credits: a virtual currency

33. Go simple, go real, go big Go simple Go real Go big

34. Thanks