Situational analysis of bacardi ltd for Marcom
•Download as PPTX, PDF•
1 like•1,326 views
Bacardi Ltd. was founded in 1862 by Facundu Bacardi in Bermuda and is best known as a leading producer of rum. It operates in over 100 countries and had total sales of $6.2 billion in 2009. Bacardi produces a variety of spirits including rum, vodka, scotch whiskey, gin, tequila, and brandy. Its portfolio includes brands such as Bacardi rum, Grey Goose vodka, Dewar's scotch whiskey, Bombay Sapphire gin, and Cazadores tequila. Bacardi aims to maintain the quality and taste of its products while being a superior brand and industry leader.
Report
Share
Report
Share
Recommended
Nike presentation
Nike is an American company that specializes in athletic footwear, apparel, and equipment. It sells a wide range of products including running, basketball, soccer shoes and sports-inspired urban shoes. Nike uses marketing strategies like building its brand image and differentiating its products. It aims to provide athletes with high-quality products that help improve sports performance. Nike is also focused on corporate social responsibility and has received recognition for its ethical practices and leadership in sustainability.
Nike
Nike was founded in 1964 as Blue Ribbon Sports and is now the largest athletic footwear and apparel company in the world. It is headquartered near Beaverton, Oregon and uses endorsements from top athletes and a "pyramid of influence" strategy to promote its brands like the Swoosh logo and "Just Do It." Nike has aligned with stars in many sports and grown its market share globally to over 30% for footwear and the leading brand for athletic apparel. It continues to pursue innovations like the Nike+ partnership with Apple to maintain its dominant position.
Nike presentation
Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
NIKE Marketing analysis
The document analyzes Nike's marketing strategies. It discusses Nike's mission to inspire athletes worldwide, how it was founded in 1964 and became known for its swoosh logo. The analysis covers Nike's product segments, geographic markets, sponsorship of sports teams, and positioning as a premium brand for serious athletes. It also compares Nike to its main competitor Adidas and recommends Nike capitalize on its brand image in apparel and develop markets in growing economies while maintaining innovation and complying with labor laws.
Introducing.. The Nike Project
Nike was founded in 1964 by Phil Knight and Bill Bowerman to produce high-quality running shoes. It has since grown into the world's largest sportswear company through strategic partnerships with athletes, innovative product design, and effective marketing. Nike focuses on designing and marketing athletic footwear, apparel, and equipment for sports like running, basketball, soccer, and more. The company uses sponsorship of star athletes, attention-grabbing advertisements, and trendy retail stores to promote its brand globally and maintain its position as the top brand in the sports industry.
Nikes presentation
Nike was founded in 1964 and is headquartered in Oregon. It started as Blue Ribbon Sports and changed its name to Nike in 1978. In the 1970s, Nike's growth was aided by the rising popularity of running and new shoe technologies. However, in the 1980s Nike faced declining sales as competitors entered the market and Nike's styles became outdated. To recover, Nike focused on innovation, targeted different customer segments, and strengthened its global production and marketing. Today Nike has a large market share worldwide.
Nike Case Analysis
My team and I did an in-depth overview of Nike's competitive position in the sports apparel and footwear industry as well as suggested strategies to help improve their performance.
Integrated Marketing Communication - Adidas
Integrated Marketing Communication tools of Adidas. This Presentation Includes:-
1) Tools Of I.M.C
2) Channels
3) Marketing Mix Strategies
4) Competitive Advantage
5) B.C.G Matrix
6) Competitive Strategies
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony.
Recommended
Nike presentation
Nike is an American company that specializes in athletic footwear, apparel, and equipment. It sells a wide range of products including running, basketball, soccer shoes and sports-inspired urban shoes. Nike uses marketing strategies like building its brand image and differentiating its products. It aims to provide athletes with high-quality products that help improve sports performance. Nike is also focused on corporate social responsibility and has received recognition for its ethical practices and leadership in sustainability.
Nike
Nike was founded in 1964 as Blue Ribbon Sports and is now the largest athletic footwear and apparel company in the world. It is headquartered near Beaverton, Oregon and uses endorsements from top athletes and a "pyramid of influence" strategy to promote its brands like the Swoosh logo and "Just Do It." Nike has aligned with stars in many sports and grown its market share globally to over 30% for footwear and the leading brand for athletic apparel. It continues to pursue innovations like the Nike+ partnership with Apple to maintain its dominant position.
Nike presentation
Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
NIKE Marketing analysis
The document analyzes Nike's marketing strategies. It discusses Nike's mission to inspire athletes worldwide, how it was founded in 1964 and became known for its swoosh logo. The analysis covers Nike's product segments, geographic markets, sponsorship of sports teams, and positioning as a premium brand for serious athletes. It also compares Nike to its main competitor Adidas and recommends Nike capitalize on its brand image in apparel and develop markets in growing economies while maintaining innovation and complying with labor laws.
Introducing.. The Nike Project
Nike was founded in 1964 by Phil Knight and Bill Bowerman to produce high-quality running shoes. It has since grown into the world's largest sportswear company through strategic partnerships with athletes, innovative product design, and effective marketing. Nike focuses on designing and marketing athletic footwear, apparel, and equipment for sports like running, basketball, soccer, and more. The company uses sponsorship of star athletes, attention-grabbing advertisements, and trendy retail stores to promote its brand globally and maintain its position as the top brand in the sports industry.
Nikes presentation
Nike was founded in 1964 and is headquartered in Oregon. It started as Blue Ribbon Sports and changed its name to Nike in 1978. In the 1970s, Nike's growth was aided by the rising popularity of running and new shoe technologies. However, in the 1980s Nike faced declining sales as competitors entered the market and Nike's styles became outdated. To recover, Nike focused on innovation, targeted different customer segments, and strengthened its global production and marketing. Today Nike has a large market share worldwide.
Nike Case Analysis
My team and I did an in-depth overview of Nike's competitive position in the sports apparel and footwear industry as well as suggested strategies to help improve their performance.
Integrated Marketing Communication - Adidas
Integrated Marketing Communication tools of Adidas. This Presentation Includes:-
1) Tools Of I.M.C
2) Channels
3) Marketing Mix Strategies
4) Competitive Advantage
5) B.C.G Matrix
6) Competitive Strategies
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony.
The amazing story of nike
Nike was founded in 1964 as Blue Ribbon Sports and became Nike, Inc. in 1971. It focused on high quality running shoes designed by athletes for athletes. Nike's first success came from signing Michael Jordan in 1985 and marketing the Air Jordan basketball shoe line. Nike dominated sports markets by sponsoring athletes, hosting large events, and airing effective ad campaigns like "Just Do It." While Nike's strategy of innovative products and athlete endorsements provided advantages, it also faced increasing competition and costs associated with developing new products and marketing.
Adidas brand case study
Adidas is a German sportswear company founded in the 1920s. It has experienced ownership changes and financial troubles but found success through endorsements like Run DMC in the 1980s. Adidas targets customers aged 13-30 through premium priced, technology-focused products. It uses celebrity endorsements and the "Impossible is Nothing" campaign to promote the brand. Adidas products are widely distributed through stores and online retailers. Strengths include celebrity endorsements and marketing, though weaknesses include a wide football boot selection and history of labor issues.
NIKE CASE STUDY
Nike was founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports, selling Tiger brand shoes. It was renamed Nike in 1970 and trademarked the swoosh logo. Nike opened its world headquarters in 1990 and its mission is to continue bringing inspiration to athletes while maintaining high quality products. As the largest seller of athletic shoes and apparel, Nike competes with Under Armour but remains dominant thanks to endorsement deals with popular athletes like LeBron James. If competing as Adidas, the document recommends sponsoring top athletes, even overpaying them to leave Nike, and connecting customer needs to innovative product designs.
Som nike run
Yeditepe Üniversitesi Sosyal Medya Yönetimi, Sosyal Mobilite dersi final projesi olarak Nike Run Marka stratejisi ve marka iletişimini #sınırsızol kuvvetlendirecek LBS odaklı sunumdur.
nike - the comapny
NIKE THE COMPANY:
History Timeline
Foundation
Company growth
Core Business
Market Share
SWOT
Marketing Strategy
Competitors
Campaigns
Recommendations
Adidas ppt final
Adidas was founded in Germany in 1924 by Adolf Dassler. It is now a global company headquartered in Germany with over 56,000 employees. Adidas designs and markets athletic and sports-oriented footwear, apparel and accessories. It has a diverse product portfolio and sponsors many major sporting events and athletes. In recent years, Adidas has pursued an aggressive growth strategy through brand building efforts and strategic acquisitions like Reebok.
Nike Corporation Group Final presentation
Nike aims to bring inspiration and innovation to every athlete in the world. It was founded in the 1960s as Blue Ribbon Sports and became Nike in 1972. Issues have included lack of oversight of overseas factories, accusations of sweatshop labor and child labor. Recommendations include developing a strong corporate social responsibility program, being more transparent, and working with factories to improve conditions. Challenges also involved university contracts being cancelled, stock prices dropping due to controversies, and lawsuits. Suggested responses are open communication, marketing to boost sales, and managing public relations during legal issues. Overall, Nike needs transparent measures and fair wages to optimize stakeholder interests and corporate image.
NIKE Inc and Brand Promotion
Nike is the world's largest athletic footwear and apparel company based in Oregon. It commands about 10% of the global athletic apparel market and 35% share of the footwear market. Nike uses an integrated marketing communications approach including advertising, digital marketing, celebrity endorsements, sponsorships, customer service and promotions. Key aspects of Nike's promotion strategy are heavy investments in social media platforms like Facebook, Twitter and Instagram and using star athletes and celebrities to promote its brand and products.
Adidas Integrated marketing Communication campaign
Adidas is a German multinational corporation that designs and manufactures shoes, clothing and accessories. It employs over 53,000 people worldwide and produces over 660 million products per year. An integrated marketing communications campaign uses different promotional methods like print media, event marketing, and strategic partnerships to reinforce each other and achieve marketing objectives. Some tools proposed for a future Adidas campaign focused on fitness and health include hoardings in cricket stadiums, collaborating with gyms to offer members Adidas products, sponsoring a marathon with prizes of shoes and t-shirts, and giving winners a chance to be in an Adidas advertisement shoot and magazine cover.
Puma
Puma is a German sportswear company founded in 1948 that distributes products to over 120 countries. It employs over 10,000 people worldwide and sponsors many sporting events. Puma's long-term mission is to become the fastest sports brand in the world. While it has strengths in branding, management, and international strategy, it also faces threats from high competition and economic conditions. Its strategies include sustainability, focusing on women consumers, brand ambassadors, product diversification, and generating revenue through cricket and football gear in India.
Nike Case Study
Nike faced criticism over labor practices in its Southeast Asian factories. While Nike initially denied responsibility, it later acknowledged issues and took steps to address them such as establishing a code of conduct. However, watchdog groups remained skeptical of Nike's efforts to improve conditions. The negative publicity damaged Nike's brand image and reputation as a leader in corporate responsibility.
Brand Managment: Nike; Building A Global Brand Case Analysis
submitted as a partial fulfilment of the requirements of strategic brand management class, summer 2011
ADIDAS IMC
1) Adidas was founded in 1949 in Germany by Adolf Dassler and has its headquarters in Herzogenaurach, Germany.
2) It is a major sportswear and footwear company with over 60,000 employees worldwide and a CEO named Kasper Rørsted.
3) In India, Adidas entered through a licensing agreement in 1989 and has since expanded its operations, becoming a leading brand with a market share of 36% as of 2017.
Adidas
Adidas is a German multinational corporation founded in 1949 by Adolf Dassler that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and second largest in the world. Adidas was registered following a family feud between Adolf Dassler and his brother Rudolf, who established Puma. The company is headquartered in Herzogenaurach, Germany and its clothing and shoe designs feature three parallel bars. Adidas sponsors many international sports teams and athletes. While it has global brand recognition, it also faces stiff competition from rivals like Nike.
Nike, Inc by Karan shah
This document provides a case analysis of Nike, Inc. It begins with an overview of the company's history and operations, including its founding in 1964 and global expansion. The next sections examine Nike's challenges from tightening competition and losing market share in China. The analysis also explores Nike's competitive advantages, marketing strategy, industry forces, SWOT analysis, and recommendations. In conclusion, it summarizes that Nike has performed well financially but still faces threats from competitors and should focus on improving working conditions.
Brand Identity of Mercedes Benz
Mercedes Benz is a German luxury automaker that entered the Indian market in 1994. It was initially very successful as the top-selling premium brand. However, Audi and BMW entered India and Mercedes fell to third place in premium car sales. To regain market share, Mercedes introduced more affordable models starting at $25,000 and sportier versions of existing cars to appeal to younger buyers. It also focused on word-of-mouth advertising through billboards and magazines rather than television. These strategic changes helped Mercedes adapt to India's changing auto market and partially regain its former leading position.
Nike Brand Management
The document discusses Nike's brand management objectives which include brand equity, awareness, image, positioning, and differentiation. It identifies Nike's main brand identity elements as its name, trademark, slogan, and Swoosh symbol. The key brand patent of Nike is its Air technology for pressurized gas in shoe soles. Nike differentiates its products through design for athletics, health focus, and segmentation into men's, women's, and children's lines.
Nike
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
Copy of analysis of marketing plan of nike and michael jordan
Nike's partnership with Michael Jordan was hugely successful for both brands. When Nike signed Jordan in 1984, they began marketing the Air Jordan line of shoes and apparel. Jordan's talent and popularity helped drive sales of Air Jordans, establishing the brand as the top-selling basketball shoe. Nike capitalized on Jordan's popularity through ads featuring Jordan and targeting both children and older audiences. The introduction of Air Jordans and Jordan's widespread popularity as an endorser helped catapult Nike to over $3 billion in total sales.
Nike IMC campaign
Nike faced declining global sales in the late 1980s, falling behind Reebok. To regain market leadership, Nike's strategy was to promote its shoes as fashion accessories rather than just athletic gear. Nike signed iconic athlete endorsers like Michael Jordan and targeted all demographics. Through various marketing campaigns emphasizing passion and determination, Nike was able to increase its market share and global sales significantly by the early 1990s, rising to become one of the most successful brands of that decade.
One year of blogging. Retrospection.
Why sharing knowledge is fun, what benefits you and your company can get when you start blogging. For those that still think that 'they're not good enough', 'not skilled enough'. How important it is to speak in your own voice and why 'morning brain dump' in the form of writing makes your ideas gel and clear.
Ihab Eltahan's C.V.
This document provides a summary of Ihab Eltahan's professional experience in telecommunications operations and project management. Over 7 years, he has held roles such as Transmission Project Manager at Airtel Malawi, Consultant Transmission at NSN Malawi, and Project Manager at Airtel Madagascar. He has extensive experience managing services, network operations centers, field operations, and service level agreements across multiple countries and network equipment vendors including NEC, NSN, Alcatel, and Huawei.
More Related Content
What's hot
The amazing story of nike
Nike was founded in 1964 as Blue Ribbon Sports and became Nike, Inc. in 1971. It focused on high quality running shoes designed by athletes for athletes. Nike's first success came from signing Michael Jordan in 1985 and marketing the Air Jordan basketball shoe line. Nike dominated sports markets by sponsoring athletes, hosting large events, and airing effective ad campaigns like "Just Do It." While Nike's strategy of innovative products and athlete endorsements provided advantages, it also faced increasing competition and costs associated with developing new products and marketing.
Adidas brand case study
Adidas is a German sportswear company founded in the 1920s. It has experienced ownership changes and financial troubles but found success through endorsements like Run DMC in the 1980s. Adidas targets customers aged 13-30 through premium priced, technology-focused products. It uses celebrity endorsements and the "Impossible is Nothing" campaign to promote the brand. Adidas products are widely distributed through stores and online retailers. Strengths include celebrity endorsements and marketing, though weaknesses include a wide football boot selection and history of labor issues.
NIKE CASE STUDY
Nike was founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports, selling Tiger brand shoes. It was renamed Nike in 1970 and trademarked the swoosh logo. Nike opened its world headquarters in 1990 and its mission is to continue bringing inspiration to athletes while maintaining high quality products. As the largest seller of athletic shoes and apparel, Nike competes with Under Armour but remains dominant thanks to endorsement deals with popular athletes like LeBron James. If competing as Adidas, the document recommends sponsoring top athletes, even overpaying them to leave Nike, and connecting customer needs to innovative product designs.
Som nike run
Yeditepe Üniversitesi Sosyal Medya Yönetimi, Sosyal Mobilite dersi final projesi olarak Nike Run Marka stratejisi ve marka iletişimini #sınırsızol kuvvetlendirecek LBS odaklı sunumdur.
nike - the comapny
NIKE THE COMPANY:
History Timeline
Foundation
Company growth
Core Business
Market Share
SWOT
Marketing Strategy
Competitors
Campaigns
Recommendations
Adidas ppt final
Adidas was founded in Germany in 1924 by Adolf Dassler. It is now a global company headquartered in Germany with over 56,000 employees. Adidas designs and markets athletic and sports-oriented footwear, apparel and accessories. It has a diverse product portfolio and sponsors many major sporting events and athletes. In recent years, Adidas has pursued an aggressive growth strategy through brand building efforts and strategic acquisitions like Reebok.
Nike Corporation Group Final presentation
Nike aims to bring inspiration and innovation to every athlete in the world. It was founded in the 1960s as Blue Ribbon Sports and became Nike in 1972. Issues have included lack of oversight of overseas factories, accusations of sweatshop labor and child labor. Recommendations include developing a strong corporate social responsibility program, being more transparent, and working with factories to improve conditions. Challenges also involved university contracts being cancelled, stock prices dropping due to controversies, and lawsuits. Suggested responses are open communication, marketing to boost sales, and managing public relations during legal issues. Overall, Nike needs transparent measures and fair wages to optimize stakeholder interests and corporate image.
NIKE Inc and Brand Promotion
Nike is the world's largest athletic footwear and apparel company based in Oregon. It commands about 10% of the global athletic apparel market and 35% share of the footwear market. Nike uses an integrated marketing communications approach including advertising, digital marketing, celebrity endorsements, sponsorships, customer service and promotions. Key aspects of Nike's promotion strategy are heavy investments in social media platforms like Facebook, Twitter and Instagram and using star athletes and celebrities to promote its brand and products.
Adidas Integrated marketing Communication campaign
Adidas is a German multinational corporation that designs and manufactures shoes, clothing and accessories. It employs over 53,000 people worldwide and produces over 660 million products per year. An integrated marketing communications campaign uses different promotional methods like print media, event marketing, and strategic partnerships to reinforce each other and achieve marketing objectives. Some tools proposed for a future Adidas campaign focused on fitness and health include hoardings in cricket stadiums, collaborating with gyms to offer members Adidas products, sponsoring a marathon with prizes of shoes and t-shirts, and giving winners a chance to be in an Adidas advertisement shoot and magazine cover.
Puma
Puma is a German sportswear company founded in 1948 that distributes products to over 120 countries. It employs over 10,000 people worldwide and sponsors many sporting events. Puma's long-term mission is to become the fastest sports brand in the world. While it has strengths in branding, management, and international strategy, it also faces threats from high competition and economic conditions. Its strategies include sustainability, focusing on women consumers, brand ambassadors, product diversification, and generating revenue through cricket and football gear in India.
Nike Case Study
Nike faced criticism over labor practices in its Southeast Asian factories. While Nike initially denied responsibility, it later acknowledged issues and took steps to address them such as establishing a code of conduct. However, watchdog groups remained skeptical of Nike's efforts to improve conditions. The negative publicity damaged Nike's brand image and reputation as a leader in corporate responsibility.
Brand Managment: Nike; Building A Global Brand Case Analysis
submitted as a partial fulfilment of the requirements of strategic brand management class, summer 2011
ADIDAS IMC
1) Adidas was founded in 1949 in Germany by Adolf Dassler and has its headquarters in Herzogenaurach, Germany.
2) It is a major sportswear and footwear company with over 60,000 employees worldwide and a CEO named Kasper Rørsted.
3) In India, Adidas entered through a licensing agreement in 1989 and has since expanded its operations, becoming a leading brand with a market share of 36% as of 2017.
Adidas
Adidas is a German multinational corporation founded in 1949 by Adolf Dassler that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and second largest in the world. Adidas was registered following a family feud between Adolf Dassler and his brother Rudolf, who established Puma. The company is headquartered in Herzogenaurach, Germany and its clothing and shoe designs feature three parallel bars. Adidas sponsors many international sports teams and athletes. While it has global brand recognition, it also faces stiff competition from rivals like Nike.
Nike, Inc by Karan shah
This document provides a case analysis of Nike, Inc. It begins with an overview of the company's history and operations, including its founding in 1964 and global expansion. The next sections examine Nike's challenges from tightening competition and losing market share in China. The analysis also explores Nike's competitive advantages, marketing strategy, industry forces, SWOT analysis, and recommendations. In conclusion, it summarizes that Nike has performed well financially but still faces threats from competitors and should focus on improving working conditions.
Brand Identity of Mercedes Benz
Mercedes Benz is a German luxury automaker that entered the Indian market in 1994. It was initially very successful as the top-selling premium brand. However, Audi and BMW entered India and Mercedes fell to third place in premium car sales. To regain market share, Mercedes introduced more affordable models starting at $25,000 and sportier versions of existing cars to appeal to younger buyers. It also focused on word-of-mouth advertising through billboards and magazines rather than television. These strategic changes helped Mercedes adapt to India's changing auto market and partially regain its former leading position.
Nike Brand Management
The document discusses Nike's brand management objectives which include brand equity, awareness, image, positioning, and differentiation. It identifies Nike's main brand identity elements as its name, trademark, slogan, and Swoosh symbol. The key brand patent of Nike is its Air technology for pressurized gas in shoe soles. Nike differentiates its products through design for athletics, health focus, and segmentation into men's, women's, and children's lines.
Nike
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
Copy of analysis of marketing plan of nike and michael jordan
Nike's partnership with Michael Jordan was hugely successful for both brands. When Nike signed Jordan in 1984, they began marketing the Air Jordan line of shoes and apparel. Jordan's talent and popularity helped drive sales of Air Jordans, establishing the brand as the top-selling basketball shoe. Nike capitalized on Jordan's popularity through ads featuring Jordan and targeting both children and older audiences. The introduction of Air Jordans and Jordan's widespread popularity as an endorser helped catapult Nike to over $3 billion in total sales.
Nike IMC campaign
Nike faced declining global sales in the late 1980s, falling behind Reebok. To regain market leadership, Nike's strategy was to promote its shoes as fashion accessories rather than just athletic gear. Nike signed iconic athlete endorsers like Michael Jordan and targeted all demographics. Through various marketing campaigns emphasizing passion and determination, Nike was able to increase its market share and global sales significantly by the early 1990s, rising to become one of the most successful brands of that decade.
What's hot (20)
Adidas Integrated marketing Communication campaign
Adidas Integrated marketing Communication campaign
Brand Managment: Nike; Building A Global Brand Case Analysis
Brand Managment: Nike; Building A Global Brand Case Analysis
Copy of analysis of marketing plan of nike and michael jordan
Copy of analysis of marketing plan of nike and michael jordan
Viewers also liked
One year of blogging. Retrospection.
Why sharing knowledge is fun, what benefits you and your company can get when you start blogging. For those that still think that 'they're not good enough', 'not skilled enough'. How important it is to speak in your own voice and why 'morning brain dump' in the form of writing makes your ideas gel and clear.
Ihab Eltahan's C.V.
This document provides a summary of Ihab Eltahan's professional experience in telecommunications operations and project management. Over 7 years, he has held roles such as Transmission Project Manager at Airtel Malawi, Consultant Transmission at NSN Malawi, and Project Manager at Airtel Madagascar. He has extensive experience managing services, network operations centers, field operations, and service level agreements across multiple countries and network equipment vendors including NEC, NSN, Alcatel, and Huawei.
Retrospection
The document appears to be a retrospective by someone who was missing from group photos. It describes various events with friends over multiple chapters, including birthdays where they set up and ate cake and chicken. It mentions drinking black label, korbel on the rocks, and being labeled sober before and after hospitalization. One event was a big bash where again someone finished black label and the author claims to not be drunk. The final chapter describes a trip to nowhere and jokes about always being in the main frame and not disturbing others.
Effective Retrospection
This document provides guidance on conducting effective retrospective meetings to continuously improve processes. It discusses that retrospectives should focus on gathering data about what went well and what could be improved. The key parts of a retrospective meeting are set the stage, gather data, generate insights, decide what to do, and close the retrospective. Various activities are described that can be used for each part, such as MAD/SAD/GLAD for gathering data and SMART goals for deciding actions. The document emphasizes that retrospectives should be adapted over time through experimentation and learning from experience.
Team Coaching - Sprint Retrospection
Slides talk about different steps in retrospection meeting and give list of retrospective techniques which can be used by scrum teams.
Professional achivements
This document provides a summary of Kostas Evangelos' work experience from 2011-2012 with Bacardi Hellas and from March-July 2014 with Carrefour. It outlines his roles in merchandizing and event planning for Bacardi, including increasing brand visibility, market share, and activating promotional campaigns. It also describes achieving a mega display and extra branding during the 2014 World Cup as a Carrefour sales representative through securing premium product placements.
Bacardi Campaign
The Bacardi Together campaign used multiple channels like social media, events, and television to promote bringing people together in person over drinks like mojitos or Cuba libres. The campaign featured a College Humor video series and events in New York City and Las Vegas to encourage real-life socializing. Research found that most people still find in-person interactions more meaningful than online connections, indicating the campaign successfully emphasized the importance of human connection.
Presentation on brown forman (2)
Brown Forman is an independent publicly traded producer and marketer of wines and spirits, including 9 brands that exceed one million cases annually. It has over 3,900 employees worldwide and is headquartered in Louisville, Kentucky. The company's greatest assets are its brands and people. It offers competitive salaries and benefits. Brown Forman owns brands such as Jack Daniel's, Woodford Reserve, and Early Times.
Vincor
Vincor is a leading producer and distributor of wine and other alcohol products in Canada. In 2005, Vincor wanted to launch a new alcohol drink to capitalize on changing consumer preferences. After analyzing market trends and consumer research, the document recommends Vincor launch a spring water-based alcohol drink with fruit flavors, targeting the medium to premium market segment. It proposes a price of $9.45 per drink and packaging it in glass bottles in 4-packs. An action plan for marketing and distributing the new product is also outlined.
Brown-Forman Corporation Strategy Assignment
Brown-Forman is a major producer of alcoholic beverages headquartered in Kentucky. It owns brands such as Jack Daniels whiskey, Finlandia vodka, and Southern Comfort. Its existing strategy is to be the industry leader by 2020 through brand differentiation and expansion, with a focus on responsible drinking. It aims to grow its U.S. business and international sales faster than Jack Daniels, targeting all legal-age adults globally.
New Media Advertising Social media project(barcadi korea facebook) Dayoung-lee
The document provides an analysis of Bacardi Korea's Facebook page content and strategy. It summarizes Bacardi's situation, compares it to competitors Jagermeister Korea and Starbucks Korea Facebook pages, and performs a SWOT analysis. Key points include: Bacardi Korea's Facebook page has been active for 4 months and focuses on giveaways in posts; competitor analysis finds Jagermeister takes a younger tone while Starbucks cultivates customer stories and loyalty; most effective Bacardi posts also feature promotions while least popular lack clear messaging.
Evolution of lean tps - November 2016
This document provides an overview of the evolution of Lean/Toyota Production System (TPS) from 1987 to present day. It discusses how Lean started within the automotive industry based on TPS principles at Toyota and has since expanded to other industries. It also examines how Toyota Business Practices were developed to implement the Toyota Way and create a "learning organization" through management direction, problem solving methodology, on-the-job training, and rapid Plan-Do-Check-Act cycles. The document emphasizes breaking down stereotypes around problems and setting clear targets and expectations for organizations.
Diageo SOAR final draft
This document provides an analysis of Diageo, a global leader in beverage alcohol. It summarizes Diageo's mission, values, external environment, competitive position, capabilities, and recommendations. Diageo produces spirits, beer, and wine in over 30 countries. It analyzes trends in North America, which represents 45% of profits. Millennials and health trends impact consumption. Competition is high but barriers to entry are low. Diageo has strong brands but should focus more on spirits and whiskey to maintain its competitive advantage in the premium drinks market.
Example one smirnoff
Smirnoff vodka began in 1860s Moscow and grew to produce over 4 million cases annually before being acquired by Diageo. It targets all adults aged 18+ equally through TV ads showing social groups enjoying its triple-distilled vodka. Smirnoff's most popular product is its red label vodka, priced from £8-20 depending on size and sold in supermarkets and online. It promotes through nightlife exchange programs hosting ticketed parties and in-store promotions.
Diageo Financial Analysis 2011-2014
This document provides a financial analysis of Diageo PLC through an examination of profitability ratios, asset utilization ratios, DuPont analysis, and capital market analysis for the years 2011-2014. Key findings include:
1) Diageo's profitability ratios such as net profit margin, gross operating margin, and return on equity are consistently higher than its benchmark competitor Rémy Cointreau, indicating more efficient profit generation.
2) Asset utilization ratios for total asset turnover and inventory turnover declined slightly for Diageo from 2011-2014, while remaining higher than Rémy Cointreau.
3) DuPont analysis revealed Diageo's profit margins and asset turnover contributed most to its higher return on
PERNOD RICARD REPORT II
Pernod Ricard produces alcohol across three segments - Standard, Premium, and Super Premium. Their portfolio includes 18 brands, with 13 in Premium and 6 in Super Premium. Recently, Standard brands have grown 5% while Premium grew 0.8% and Super Premium 5.4%. Short term growth opportunities exist in Standard and Super Premium, while Premium may grow long term as emerging markets mature. Customer sensitivity differs by segment, with Standard customers most sensitive to price and Premium/Super Premium valuing quality over price.
Tue5-4-Diageo
This document provides an overview of Diageo plc, a global beverage alcohol company. It discusses Diageo's history, products, global operations, competitors, financial performance, and implications of its expansion into emerging markets. It also analyzes various business environment pressures Diageo faces, including social/cultural, economic, political/legal/regulatory, technological, competitive, and financial factors. Finally, it outlines Diageo's international business strategy and future decision-making considerations regarding objectives, opportunities, and recommendations.
20130425 do s 2
Strategy assignment. Using the alcohol industry and its competitors to draw out dynamics of strategy formulation
Bacardi Case Study
The document summarizes the alcohol drinks market in Thailand. It analyzes the industry structure, key competitors, Bacardi's market share and product profile. It then outlines Bacardi's segmentation, targeting, positioning and marketing strategies to increase market share over the next 3 years, including expanding distribution channels, new flavors, and an integrated marketing communications plan. Key performance indicators are identified to monitor progress.
Diageo
Diageo is a global spirits and beer company formed through mergers in 1997. It focuses on premium brands and has a diverse portfolio including Johnnie Walker, Smirnoff, Guinness, and others. Diageo uses acquisitions, geographic segmentation, complete category participation, and priority brand marketing to grow globally. It targets high-growth markets and categories. Diageo tailors its marketing strategies to different regions, emphasizing sponsorship and relationships in North America and sports in Australia.
Viewers also liked (20)
New Media Advertising Social media project(barcadi korea facebook) Dayoung-lee
New Media Advertising Social media project(barcadi korea facebook) Dayoung-lee
Similar to Situational analysis of bacardi ltd for Marcom
Presentation on rum and gin
This presentation discusses rum and gin. It provides an introduction to rum, noting that rum is distilled from sugarcane molasses. It then discusses the etymology and process for making rum, including distillation, aging, fermentation, and packaging. It also outlines types of rums and famous rum brands. It similarly introduces gin, discussing its production process and classifications like London dry gin. It briefly outlines the Indian and global markets for rum and gin as well as some famous gin brands.
Presentati0 n brandy
The document discusses different types of brandy such as grape brandy, fruit brandy, and pomace brandy. It explains the production process for brandy and provides details on labeling requirements. Popular brandy brand names are also listed as well as information on quality ratings.
Cheers enterprise introduction
Cheers is Nepal's first online beverage delivery company offering over 120 international and domestic brands. It was founded to provide convenient delivery of customers' favorite alcoholic beverages to their homes given busy modern lifestyles. Cheers' mission is to lower consumer costs through excellent online and phone-based delivery services. They aim to become an iconic Nepalese brand and develop effective e-commerce and delivery systems while maintaining a professional team dedicated to quick responses. The company offers a wide range of beverages including whisky, vodka, rum, brandy, gin, beer and wine.
Bacardi limited fact sheet
Bacardi Limited is the largest privately held spirits company in the world. It produces over 200 brands of spirits and wine, including BACARDÍ rum, GREY GOOSE vodka, DEWAR'S Scotch whisky, BOMBAY SAPPHIRE gin, and MARTINI vermouth. Founded 152 years ago in Cuba, Bacardi now employs nearly 6,000 people and operates 29 production facilities globally. Headquartered in Bermuda, Bacardi is family-owned and produces some of the world's most iconic and awarded spirit brands.
Bacardi Breezer
An analysis of the global ad campaign for Bacardi Breezer - "Marketing across cultures" final project
Appellations Bordeaux.pptx
The document provides an overview of several key Bordeaux wine appellations and their characteristics. It discusses the Left Bank appellations of Médoc, Graves, and Pessac-Léognan, which are known for Cabernet Sauvignon and Merlot-based reds as well as white wines from Graves. The Right Bank appellations of Saint-Émilion, Pomerol, and Fronsac are highlighted for their Merlot-dominant reds. Other appellations like Bordeaux, Bordeaux Supérieur, and Sauternes are also briefly covered.
All about Bordeaux Wines
This document provides information about upcoming wine events in November and January focused on sparkling wines and an introduction to wine tasting. It also announces a special event in Scottsdale, Arizona in October featuring famous Italian winemaker Angelo Gaja and glassmaker Georg Riedel for $199 per person.
Similar to Situational analysis of bacardi ltd for Marcom (7)
Situational analysis of bacardi ltd for Marcom
- 1. Situational Analysis of Bacardi Ltd.
- 2. About Bacardi Founded by Facundu Bacardi in 1862 Headquarter in Hamilton, Bermuda Best known as a producer of rum Sales in excess of 200 million bottles per year Operates in 100 countries Total sales in 2009 was $6.2 million
- 3. Promoters of the company Facundo L. Bacardi Bernard F. Ramirez Charles M. Hernandez
- 4. Vision & Mission of the company Maintain the quality & taste Be the superior brand Leader in the alcoholic beverage segment
- 5. Product range Bacardi Rum Greygoose Vodka Dewar’s blended scotch whiskey Bombay sapphire gin Eristoff Vodka Cazadorestequilla Martini Wine
- 6. Current range of the product Rum brands Bacardi Superior, Bacardi 151 degree, Castillo Silver/Gold/Spiced, Palmas, Estilar Flavored Rum Bacardi Limon, Bacardi O, Bacardi Razz/Berry, Bacardi Coco Vodka brands Greygoose, Russian Prince Natasha Scotch whiskey brand Dewar’s White label, Black label, Signature
- 7. to be continued…. Single malt scotch whiskey Aberfeldy, Glen Deveron, Aultmore Gin brands Bombay, Bombay sapphire, Bosford Tequilla brands Cazadoreblanco, Corzo, Camino Real Brandy brands – Viejo Vergel Liquor brands Get27/3, B&B
- 22. Thank You