Developing Your Training Content So That It Actually Moves the Needle

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Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Leadership & Management

Developing Your Training
Content So That It Actually
Moves the Needle

CRM UPDATES
TRAINING
PROSPECTING
FINDING CONTENT
BUILDING CONTENT
REPORTING
CUSTOMER CALLS
INTERNAL MEETINGS
SENDING MESSAGES
FINDING DATA
CERTIFICATIONS COLD CALLING

Time is at a premium so we have use it wisely

Be a SOLUTION to the problem
Valuable
Content

What types of content are you producing?

Four Ways to Make Content Valuable
SHORT
CLEARLY CONNECTED RELEVANT
UPDATED

Is it clear why a rep should care
about the content/training?
Things to consider for connection
How does this content/training help
a rep work better or more efficient?
Will the content/training have
lasting impact?
Is management bought in to the
value of the content/training?

Is the content/training targeted to
segment, region, or role?
Things to consider for relevance
What information doesn’t directly
apply to the group?
Do you need separate resources for
different groups?
Is the content easy to consume (e.g.
native language support)?

Even a 1% change can make all the different

Is the information need to know or
nice to know?
Things to consider for short
Have you considered all deliver
formats available (mobile)?
Could you leverage multiple
resources/trainings?
Could you leverage spaced release
to spread out the content over time?

More Engaging
Better Knowledge Transfer
Increased Satisfaction

When was the content last
updated?
Things to consider for updated
What has changed that could
cause a rep problems?
Is the branding in your content/
training on the latest version?
Are you using the latest messaging
in your content/training?

Example
Keep a spreadsheet with a list of all training and content that includes:
• Title
• Purpose
• Audience
• Owner
• Last updated date & by whom
• Created date & by whom
• Engagement/usage stats if available
On a quarterly schedule, engage owners in an update process to review the content and make updates. EVERY
resource should be marked with the appropriate status to ensure content is maintained on a regular basis.
• Updated
• Needs Update
• Archive

Bryan Naas
VP, Sales Productivity
BRYAN@BRAZE.COM | @BRYANNAAS | LINKEDIN.COM/IN/BRYANNAAS

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学校原件一模一样【微信：741003700 】《(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

Training- integrated management system (iso)

akaash13

Senior Project and Engineering Leader Jim Smith.pdf

Jim Smith

I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines. My experience includes:  Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)  Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.  Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)  Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.  Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.  Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)  Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.  Great knowledge of ISO9001, NFPA, OSHA regulations.  User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau. I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail. Jim Smith 678-993-7195 jimsmith30024@gmail.com

Employment PracticesRegulation and Multinational Corporations

RoopaTemkar

一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证

gcljeuzdu

毕业原版【微信:41543339】【杜克大学毕业证(Duke毕业证)】【微信:41543339】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才留信网服务项目： 1、留学生专业人才库服务（留信分析） 2、国（境）学习人员提供就业推荐信服务 3、留学人员区块链存储服务 → 【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！

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原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样

Training- integrated management system (iso)

Senior Project and Engineering Leader Jim Smith.pdf

Employment PracticesRegulation and Multinational Corporations

一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证

W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...

Developing Your Training Content So That It Actually Moves the Needle

5. Developing Your Training Content So That It Actually Moves the Needle

6. POLL

7. 1/3

8. CRM UPDATES TRAINING PROSPECTING FINDING CONTENT BUILDING CONTENT REPORTING CUSTOMER CALLS INTERNAL MEETINGS SENDING MESSAGES FINDING DATA CERTIFICATIONS COLD CALLING

9. Reducing Drag to Improve Efficiency

10.

11. Time is at a premium so we have use it wisely

12. Be a SOLUTION to the problem

13. Be a SOLUTION to the problem Valuable Content

14. What types of content are you producing?

15. Four Ways to Make Content Valuable SHORT CLEARLY CONNECTED RELEVANT UPDATED

16. Four Ways to Make Content Valuable SHORT CLEARLY CONNECTED RELEVANT UPDATED

17. Clearly Connected

18. Is it clear why a rep should care about the content/training? Things to consider for connection How does this content/training help a rep work better or more efficient? Will the content/training have lasting impact? Is management bought in to the value of the content/training?

19. W I I F M Clearly Connected

20.

21. Example

22. Four Ways to Make Content Valuable SHORT CLEARLY CONNECTED RELEVANT UPDATED

23. Relevant

24. Is the content/training targeted to segment, region, or role? Things to consider for relevance What information doesn’t directly apply to the group? Do you need separate resources for different groups? Is the content easy to consume (e.g. native language support)?

25. Even a 1% change can make all the different

26. Example

27. Four Ways to Make Content Valuable SHORT CLEARLY CONNECTED RELEVANT UPDATED

28. POLL

29. Short

30. Is the information need to know or nice to know? Things to consider for short Have you considered all deliver formats available (mobile)? Could you leverage multiple resources/trainings? Could you leverage spaced release to spread out the content over time?

31. Target 5 - 7 Minutes for Best Results

32. More Engaging Better Knowledge Transfer Increased Satisfaction

33. Example

34. Four Ways to Make Content Valuable SHORT CLEARLY CONNECTED RELEVANT UPDATED

35. Updated

36. When was the content last updated? Things to consider for updated What has changed that could cause a rep problems? Is the branding in your content/ training on the latest version? Are you using the latest messaging in your content/training?

37. Example Keep a spreadsheet with a list of all training and content that includes: • Title • Purpose • Audience • Owner • Last updated date & by whom • Created date & by whom • Engagement/usage stats if available On a quarterly schedule, engage owners in an update process to review the content and make updates. EVERY resource should be marked with the appropriate status to ensure content is maintained on a regular basis. • Updated • Needs Update • Archive

38. Four Ways to Make Content Valuable SHORT CLEARLY CONNECTED RELEVANT UPDATED

39. TRUST

40.

41. Bryan Naas VP, Sales Productivity BRYAN@BRAZE.COM | @BRYANNAAS | LINKEDIN.COM/IN/BRYANNAAS

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