The document outlines improvements to an online education platform called Top Hat. It identifies key pain points for professors such as difficulty importing slides, collecting file attachments from students, manually grading assignments, and collaborating/sharing content. Solutions proposed include enabling multi-file upload, file attachments, automatic grade conversion, and sharing/listing features. Metrics like usage rates and student/professor satisfaction would evaluate the improvements. The document assumes pain points have been validated and solutions identified through stakeholder collaboration.

1. Top Hat
Abhishek Joshi

2. Agenda
Framework
Critique
Improvements

3. Framework
Goals
Customer Segments
Pain Points & Prioritisation
Solutions
Loop of test, validate, learn and build

4. Critique
Good Areas of Improvement Goal
Product
Discovery
Easily found for some
keywords
Not vast keyword coverage Improve top of the funnel
Homepage and
Landing Pages
Value prop with social proof
and categorized menu
Demo vs. Sign Up/Trial Improve acquisition, conversion
Onboarding Clarity on steps involved Simplify/reduce steps Improve activation/registration
Feature
Discovery
Intelligent on-demand help
Make commonly used easily available
Improve
utility/engagement/retention
Design Clean categorization between
headings, titles, subtitles etc.
Responsive
Ease of identification when multiple
courses
Improve retention/UX

5. Improvements
Improve user experience as it’s key to engagement, retention, monetisation and acquisition
Cheaper to acquire new users than churned users
Customer
Segments
Professors
Students
Institutions
Tech-savvy
Self-starters
Non
tech-savvy

6. As a professor, I use slides to present, set up and collect
homework/assignments, set grade criteria, collaborate with other
professors on lesson plans and authoring articles and books

7. Assumptions
Pain points have been prioritized and validated per data, customer research and impact
There is a business alignment to work on the pain points under consideration
Solutions have been identified after brainstorming with stakeholders, after analyzing pros
and cons and prioritized per impact, cost and effort in collaboration with stakeholders
Unlimited time and resources to implement the solutions

8. Improvements
Problem: As a professor, I cannot import slides in bulk. I am very frustrated with having to
import one at a time. It’s annoying when I have 100+ slides. I teach multiple courses, and doing
this for all of them takes lot of my time
Solution: Multi-files upload; drag and drop in bulk
Metrics:
Utility Quality
% of active users using feature
Repeat usage rate
% increase in PRS

9. Improvements
Problem: As a professor, my assignments require students to send files. I am currently unable to
collect attachments. My students and I are very constrained having to type our responses instead
of attaching files. Quality of questions/assignments I can offer is thus severely limited. I prefer
using alternatives.
Solution: Enable file attachment for Question and Discussions (with size limitation)
Metrics:
Utility Quality
% of active users using feature
Repeat usage rate
% increase in PRS

10. Improvements
Problem: As a professor, I spend a lot of time in manually converting scores to grades. I feel
frustrated having to download scoresheet, write program to set criteria and calculate grades.
Solution:
a) Allow assigning letter-grades for questions/discussions/assignments
b) Set Grade Criteria feature in Gradebook for automatic conversion of scores to grades (options
such as bell-curve)
Metrics:
Utility Quality
% of active users using feature
Repeat usage rate
% increase in PRS

11. Improvements
Problem: As a professor, I collaborate with other professors in exchanging lectures and
assignments. I am unable to currently do so on Top Hat which has all my work. It’s frustrating to
share materials over email especially large files with restrictions imposed on size. I am deciding
to switch to cloud storage services with sharing capability.
Solution:
a) Allow sharing of slides/files, folders and assignments with a ‘Share’ button
Metrics:
Utility Quality
% of active users using feature
Repeat usage rate
% increase in PRS

12. Improvements
Problem: As a professor, I want to easily sell my lecture plans. I currently have to sign-up for
authoring services and then be on-boarded. Can I see a simpler experience?
Solution:
a) 1-click experience to have items listed on Marketplace
Metrics:
Utility Quality Selection
% of active users using feature
Repeat usage rate
% increase in PRS % increase in items

13. User Story Map
Multi-file selection
Add attachment in
comments
Add attachment in
question
Present Slides Setup Assignments
Set score criteria
Set bell curve
Set Grades
Share Files
Share Assignment
Questions
Collaborate
v1
MVP
1-click List
Enter price
Sell