This document discusses converting existing eLearning content to mobile learning (mLearning). It provides an agenda for a workshop on the topic, including introductions, learning objectives, and a discussion of why to convert eLearning and what types of content are best suited for conversion. The rest of the workshop will cover instructional design considerations for converting eLearning, including how learning objectives, content, user experience, and success measurements may need to change to be effective on mobile devices.

1. mLearnCon 2011 - Pre-conference Certificate Program P7 – Converting Your Existing eLearning Content to mLearning Chad Udell Managing Director Scott McCormick Partner John Feser Managing Partner

2. Schedule for Today

3. Introductions Please share with us the following Name and where you are from Your role in your organization What do you hope to get out of today (successful day)

4. Workshop Learning Objectives mLearning (mobile learning) is different than mobile eLearning How to determine what to convert and why The tools available for converting eLearning to mLearning (including some really cool ones) What quality mLearning looks like Be ready to get started next week Walk through specific examples Participant’s objectives

5. Why Convert Your eLearning?

6. Why Convert Your eLearning? Active Mobile Phone Subscriptions

7. Why Convert Your eLearning? eLearning Guild Member Survey

8. Why Convert Your eLearning?

9. Why Convert Your eLearning? What are the primary drivers for converting eLearning to mobile learning? Possible motivators: Content is mandatory Stakeholder wants an app Good content; “low hanging fruit” Prototype for testing Content appropriate at point of need

10. Why Convert Your eLearning? What should be the primary drivers for converting eLearning to mobile learning? Primary motivators: Performance support “Just-in-time” learning Better delivered in “bite-size” chunks Can utilize augmentation … it is the best way to reach your learning objectives.

11. Why Convert Your eLearning? The Where, When and Why of mobile Context (Hand, Head & Heart) Time (Relative and Absolute) Intent (Reason for Access)

12. Why Convert Your eLearning? – Context Context (Hand, Head & Heart) Hand: activity Head: environment Heart: culture

13. Why Convert Your eLearning? – Context Heart Head Hand Source: Design Sketch: The Context of Mobile Interaction Nadav Savio | Giant Ant Design | www.giantant.com

14. Why Convert Your eLearning? – Context Time (Relative and Absolute) Relative Time Proximity to another event Absolute Time At the moment Scheduled Considerations Length of time available Many small blocks of time or larger segments Consistent or variable

15. Why Convert Your eLearning? – Context Intent (Reason for Access) What does the learner want and need at this juncture? Difficult to infer Ask your learners Assess with device sensors and usage history With eLearning, you create the intent and the context; With mLearning, the context drives the need for the learning

16. Why Convert Your eLearning? What are you creating: mobile learningor eLearning on a mobile device?

17. What eLearning to Convert

18. What eLearning to convert eLearning Characteristics Learning Objectives Content Delivery Methods Delivery Platform Other considerations LMS SCORM Assessments

19. What eLearning to Convert – Learning Objectives Learning Objectives – Examples Soft Skills Sales Interviewing Negotiation Situational awareness Customer Service Hard Skills Repair / Maintenance Tasks / Processes Recognition (e.g. botany) Software / Application

20. What eLearning to Convert – Content Content – Examples Maintenance / Repair / Troubleshooting Sales / Product Information Onboarding Compliance Safety Process Product Support

21. What eLearning to Convert – Delivery Methods Delivery Methods – Examples Blended Learning Standard “Page Turner” Interactive Exercises Simulations Gaming Learning 2.0 – Social Networking, Informal Learning

22. What eLearning to Convert – Delivery Platforms Delivery Platforms – Examples PowerPoint Flash HTML / Web Based PDF Audio / Video

23. What eLearning to Convert – Other Considerations Does your existing eLearning connect to an LMS? SCORM Compliance What types and how are assessments are used? Interactive Proctored Scoring Simulation

24. Converting – Instructional Design

25. What changes when you convert eLearning to mLearning? Learning Objectives Content User Experience / Presentation Success Measurements

26. What changes when you convert eLearning to mLearning? Learning Objectives are often different eLearning Knowledge / Retention Develop Skills Future Application Training Evaluation:Donald Kirkpatrick’s 4 levels Level 1 – Reaction Level 2 – Learning Level 3 – Behavior Level 4 – Results Mobile Learning Access Information Point of need Job Aid Training Evaluation Accessibility Behavior Results Reuse Learning

27. What changes when you convert eLearning to mLearning? Content eLearning Content is the context Designed for focused attention of learner Often narrative in nature Timespan 30 – 90 minutes Not designed for much start & stop Screen size allows for more detail in images Mobile Learning Content tailored to a specific context Attention is on completing a task, not learning per se Delivered in bite-sized chunks (train stop) Information easy to reference Screen size limits amount of content per “page”

28. What changes when you convert eLearning to mLearning? User Experience / Presentation eLearning Usually connected, high-bandwidth Large screen size (70 dpi pixel density) Immersive Designed to capture learner’s full attention Flexibility and creativity in navigation design Keyboard & Mouse Input Mobile Learning Connection availability and speed is variable Small screen size, high pixel density Designed to augment other tasks Navigation must be simple and intuitive Touch & keypad input

29. What changes when you convert eLearning to mLearning? Evaluation eLearning Reaction Traditional “smiley” Knowledge Assessments Behavior Observation Results Business metrics Mobile Learning Behavior Observation – Is it used in context? Reaction Frequency of use – increases or stays constant Results Business metrics Knowledge Frequency of use – decreases over time