mba

1. Chapter 7
Electronic Media
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 1Chapter 7 -

2. Learning Objectives
1. Digital media and composition modes
2. Email in business communication
3. Instant messaging in the workplace
4. Web content & information architecture
5. Three-step podcasting process
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 2Chapter 7 -

3. Electronic Media for
Business Communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 3Chapter 7 -

4. Electronic and Social Media
Options
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4Chapter 7 -
Texting Web Content Podcasting
Email
Instant
Messaging

5. Electronic and Social Media
Options
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 5Chapter 7 -
Wikis
Blogs and
Microblogs
Online
Videos
Social
Networks
Information
and Media

6. Printed Documents
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 6Chapter 7 -
•Formal Impression
•Getting Attention
•Legal Requirements
•Permanent Records

7. Compositional Modes for
Electronic Media
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 7Chapter 7 -
Conversational Aspects
Comments and Critiques
Orientations and Guidance

8. Compositional Modes for
Electronic Media
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 8Chapter 7 -
Summary Functions
Reference Materials
Narration and Storytelling

9. Compositional Modes for
Electronic Media
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 9Chapter 7 -
Teaser Messages
Updates and Announcements
Tutorials and Advice

10. Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 10Chapter 7 -

11. E-Mail Messages
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 11Chapter 7 -

12. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 12Chapter 7 -
Workplace E-MailDisadvantages
•Availability of Alternatives
•Indiscriminate Use
•Low-Value Messages

13. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 13Chapter 7 -
Workplace E-MailAdvantages
•Accessing Messages
•Sending Messages
•Scheduling Messages

14. Planning E-Mail
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 14Chapter 7 -
Purpose
Policies
Email Hygiene

15. Planning E-Mail
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 15Chapter 7 -
Analysis
Information
Organization

16. Writing E-Mail
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 16Chapter 7 -
•Quality
•Subject Line
•First Words
•Emoticons

17. Completing E-Mail
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 17Chapter 7 -
Distributing
Producing
Proofing
Revising

18. Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 18Chapter 7 -

19. Instant Messaging and
Text Messaging
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 19Chapter 7 -

20. Business IM Benefits
Rapid Response Reduced Costs
Conversational
Wide
Availability
Rapid
Response
Reduced
Costs
Conversation
Aspects
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 20Chapter 7 -

21. Business IM Risks
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 21Chapter 7 -
•Security Issues
•User Authentication
•Logging Messages

22. Business IM Risks
•Incompatibility
•Spim Messages
•Nonverbal Cues
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 22Chapter 7 -

23. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 23Chapter 7 -
Three-Step Process
• Planning Instant Messages
• Writing Instant Messages
• Completing Instant Messages

24. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 24Chapter 7 -
Courtesy
Work Focus
Security Concerns
Personal Messages
Impromptu Meetings
Complex Messages
Multiple Discussions
Security Guidelines
IM in the Workplace

25. Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 25Chapter 7 -

26. Website Content
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 26Chapter 7 -

27. Versatility of Websites
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 27Chapter 7 -
•Opportunities
•Challenges

28. Information Architecture
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 28Chapter 7 -
Vertical Hierarchy
Horizontal Division
Website Links
Structure Labeling
Navigation
Content

29. Tips for Organizing
• Brainstorm likely usage scenarios
• Identify likely entry points
• Map out entry points and target data
• Help visitors find the site’s top level
• Provide options for finding information
• Be consistent with labels and links
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 29Chapter 7 -

30. Drafting Web Content
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 30Chapter 7 -
Build Trust
Inverted Pyramid
Style
Information
Chunks
Skimmable
Format
Concise Link
Names
Global Audience

31. Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 31Chapter 7 -

32. Podcasting
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 32Chapter 7 -

33. Business Podcasts
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 33Chapter 7 -
Recruiting
Training Marketing
Selling

34. Three-Step Process
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 34Chapter 7 -
•Planning
•Writing
•Completing

35. Podcasting Equipment
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 35Chapter 7 -
•Recording
•Distributing

36. Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 36Chapter 7 -

37. Chapter 7
Electronic Media
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 37Chapter 7 -

38. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 38Chapter 7 -