How you show up online is more important today than ever. This presentation shows you how to integrate your website, social media and content to create a power online presence.

1. Developing
Your Online
Presence

2. Larry Anderson
Twitter: @Triggerstrat

3. This is not a talk about technology
This is a talk about communication

4. “It is not the
strongest of the
species that survives,
nor the most
intelligent. It is the
one that is most
adaptable to
change”.
Charles Darwin

5. 87% of buyers start their sales process
with an internet search
Source: Google

6. Website
Social
Media
Content
SEO
Your
Business

8. The 10 most important things your website must have
1. A clear description of who you are
2. An easy to understand and remember website address
3. Easy to use navigation
4. Testimonials
5. Calls to action
6. Fresh content
7. High quality images
8. Social media integration
9. Be mobile friendly
10.Analytics

11. Our 5 Rules of Social Media for business
1. Social media is a collection of communication tools. It’s what you do
with those tools that matters
2. Social media is about people – not technology or your products and
services
3. Develop a give first mentality – don’t sell – connect
4. If you’re going to do it, do it on a consistent basis
5. Create, find and share content that people will want to consume and
spread

14. The 10 most important elements of your Linkedin Profile
1. Use a professional photo
2. Complete your profile
3. Give people a reason to want to connect
4. Share great content
5. Introduce your contacts to each other
6. Share your community involvement
7. Make recommendations and ask for them as well
8. Join and participate in groups
9. Showcase your achievements
10.Be there regularly

21. 10 things your Facebook page needs to be successful
1. Be human first
2. Create and Cultivate great content
3. Dialogue
4. Pepper in calls to action
5. Create a content calendar
6. Lots of photos
7. Make it fun
8. Post at least once a day
9. Pay attention to topics your audience is interested in
10. Use high quality page profile photos

24. 10 things to make your Twitter account more effective
1. Be real and honest but not offensive
2. Jump into conversations
3. Create and Cultivate great content
4. Retweet
5. Post at least 5 time per day
6. Never buy followers
7. Follow people you want to engage with
8. Thank people for RT’s, mentions and shares
9. Don’t use the egg
10.Complete your bio and include a link to your website

26. Content is KING!

28. Webinars Podcasts Videos
Articles Audience
Blogs
White Papers eBooks Photos

29. What would happen if I Googled YOU?

31. 5 SEO Tips you can apply today
1. Page Titles
2. Key words
3. Social share buttons
on landing pages
4. Site Map
5. Fresh content

32. Larry Anderson
Twitter: @Triggerstrat
Email: larry@triggerstrategies.ca
triggerstrategies.ca