The document discusses strategies for improving persuasion and collaboration in a professional setting, particularly in dealing with client feedback and obtaining data. It emphasizes the importance of clear communication, the effective use of expert endorsements, and innovative pitching techniques like using questions. Additionally, it highlights the value of leveraging social media and industry relations for better outreach results.

1. Manyminds @kirsty_hulse
Persuasion, Data, & Collaboration: Building Links in 2016

2. Clients say no to our ideas
We can’t get good data
Experts won’t collaborate
Our emails don’t get replies
We get coverage but not links

3. WE RELY ON PEOPLE, AND PEOPLE
CAN BE PREDICTED AND TRAINED

4. CLIENTS THAT SAY YES TO IDEAS

5. http://www.fastcompany.com/3052242/how-to-be-a-success-at-everything/the-secret-to-sounding-smart-using-simple-language
QUIT THE
JARGON

6. PITCH SOMETHING INSANE

7. PITCH IDEAS
USING
QUESTIONS

8. GOOD, AFFORDABLE DATA

9. POLLFISH ARE AWESOME
REALLY AWESOME
LIKE, I DON’T EVEN REALLY WANT TO BE TELLING YOU THIS AWESOME
30% off with mozconplf

10. GIVE YOUR SURVEYS TO PEOPLE
WHO CARE

11. EXPERT OPINION AND QUOTES

12. 4
2
1
14
10
16
EXPERT
ENDORSEMENT
INCREASES
REPLIES
NUMBER OF RESPONSES

13. PAY JOURNALISTS
(FOR CONTENT FEEDBACK, STRATEGY ADVICE AND PRESS RELEASE AMENDS)

14. AMAZON NEW RELEASES
IS A GOLDMINE

16. NOT SHITTY OUTREACH

23. USE ‘EMBARGOS’ AND PRE SELL
USE SEXY LANGUAGE LIKE
EMBARGO AND EXCLUSIVE
http://www.blastmedia.com/2013/03/24/pr-terms/

24. CITATIONS YAY

25. CITING THE SOURCE ISN’T ENOUGH

26. PLAY TO EGO

29. Total campaign time and cost =
2 days
Average position for keyword
group 9 to 5
Over 6000 social shares

30. WHAT I SHOULD HAVE DONE

31. NATIONAL
PRESS FIRST

32. PITCHED THE IDEA OVER THE
PHONE

33. HOSTED STATS
ONSITE

34. I CAN’T EVEN

35. KIRSTY HULSE
Manyminds @kirsty_hulse