SlideShare a Scribd company logo
Manyminds @kirsty_hulse
Persuasion, Data, & Collaboration: Building Links in 2016
Clients say no to our ideas
We can’t get good data
Experts won’t collaborate
Our emails don’t get replies
We get coverage but not links
WE RELY ON PEOPLE, AND PEOPLE
CAN BE PREDICTED AND TRAINED
CLIENTS THAT SAY YES TO IDEAS
http://www.fastcompany.com/3052242/how-to-be-a-success-at-everything/the-secret-to-sounding-smart-using-simple-language
QUIT THE
JARGON
PITCH SOMETHING INSANE
PITCH IDEAS
USING
QUESTIONS
GOOD, AFFORDABLE DATA
POLLFISH ARE AWESOME
REALLY AWESOME
LIKE, I DON’T EVEN REALLY WANT TO BE TELLING YOU THIS AWESOME
30% off with mozconplf
GIVE YOUR SURVEYS TO PEOPLE
WHO CARE
EXPERT OPINION AND QUOTES
4
2
1
14
10
16
EXPERT
ENDORSEMENT
INCREASES
REPLIES
NUMBER OF RESPONSES
PAY JOURNALISTS
(FOR CONTENT FEEDBACK, STRATEGY ADVICE AND PRESS RELEASE AMENDS)
AMAZON NEW RELEASES
IS A GOLDMINE
NOT SHITTY OUTREACH
USE ‘EMBARGOS’ AND PRE SELL
USE SEXY LANGUAGE LIKE
EMBARGO AND EXCLUSIVE
http://www.blastmedia.com/2013/03/24/pr-terms/
CITATIONS YAY
CITING THE SOURCE ISN’T ENOUGH
PLAY TO EGO
Total campaign time and cost =
2 days
Average position for keyword
group 9 to 5
Over 6000 social shares
WHAT I SHOULD HAVE DONE
NATIONAL
PRESS FIRST
PITCHED THE IDEA OVER THE
PHONE
HOSTED STATS
ONSITE
I CAN’T EVEN
KIRSTY HULSE
Manyminds @kirsty_hulse

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