The document provides 10 tips for better website design: 1) Effective design comes from collaboration between client and designer, 2) Focus on problems not solutions and let the designer solve them, 3) Design should meet user needs and business objectives not the client's preferences, 4) Explain the reasons for feedback to help the designer, 5) Recognize personal bias since design is subjective, 6) Test designs with users to determine the best direction, and 7) Designs can be changed so update based on user feedback.