Crowdfunding: how it works, why it works and how you can make it work for you
Write down 3 things
Caveats & biases
firstname.lastname@example.org / @bradyjosephson
peergiving.com / chimp.net / recharity.ca
Crowdfunding is growing rapidly and driven by social causes
Choosing a project & setting a goal
● Time bound
● Why care?
● Why you?
● Why now?
What are you hoping to raise, by
when, to impact who and how?
Develop your story & stories
• Social Currency
• Practical Value
There are different story types you can use in your campaign
for different reasons.
Tell your desired future story of what’s possible to inspire.
Tell a client story to personalize and move emotionally.
Tell the donor/supporter story to show the power in everyday
people and others aren’t in it alone.
Choosing a platform
1. Do you need/want the donor information?
2. How much brand control do you want?
3. Do you want a tool that can access a pool of
4. Do you want to provide updates during and after the
5. How do you prefer to pay for the project?
Control vs. Cost
Network for Good
Update on status & Final Emails
● Let people know how close you are to
reaching your goal
● Post stories
● Send out your own round of emails
● Encourage fundraisers to email (again)
Thanking & Reporting
● Hopefully as you go, definitely at the end
● Treat fundraisers more like major donors
● Give the final results of the campaign
○ In ways that are meaningful to supporters
● Close the loop
● Made to Stick
● Winning the Story Wars
● Science of Giving