Social Media Intermediate


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  • NPower Northwest is where savvy nonprofits turn for technology. At NPower, we’re guided by the belief that technology can transform the nonprofit sector and play a pivotal role in creating greater good.  When you work with us, you understand all your options and can move forward with an approach that you are confident makes most sense for your organization, in terms of both impact and cost. Check out our website at to learn more about what we do and how we work.
  • Social Media is not the silver bullet, boring offline = boring online. That said there are many ways in which embracing social media can increase engagement by making it easier for your constituents to engage with you.
  • SMART goals are bestSpecificMeasurableAttainableRealisticTimely
  • Often nonprofits can feel overwhelmed by new social media avenues. For example Pinterest is taking off and many nonprofits are starting pages there. A good way to assess joining a new social media channel is to see where your constituents and peers are and follow. Don’t feel like you have to be at the cutting edge, being in the middle of the bell curve can be a better place to be for nonprofits.
  • For example, when we have a new blog post go up, we announce it on twitter and on our website you can find links to all our social media channels.
  • See “Big Picture”See how various channels relateBecome Proactive vs. ReactiveSystem you WILL use
  • Social Media Intermediate

    1. 1. Social Media Intermediate a brown bag presentation
    2. 2. NPower Northwest• Vision – A thriving community with high performing nonprofits.• Mission – To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.
    3. 3. Poll• Primary Role representing here today• Why are you interested in topic?
    4. 4. Road Map• Establishing Your Foundation• Get a Routine• Q&A
    5. 5. Technology Waiter “How am I suppose to do all of this, I already don’t have enough time to do my job(s)?” ~Previous Participant~ I provide the menu and recommendations … You pick a couple items to try and go from there
    6. 6. Expectations Management “Our limitations and success will be based, most often, on your own expectations for ourselves. What the mind dwells upon, the body acts upon.” ~Denise Waitly~ Expect too much =see failure where there may not be anyExpect nothing = have no reasons to improve or be effective
    7. 7. Start with GoalsHow far you have come & where you are going Keep focused on the mission Be Proactive vs. Reactive Keep efforts strategic
    8. 8. Focus on RelationshipsRemember “Social” comes before “Media” for a reason Don’t connect only when you need something Be deliberate about creating relationships Respond when others reach out
    9. 9. Stop, Look, ListenListen to existing Meet People conversations Where They Are Facebook Myspace Twitter We Are Here
    10. 10. Redefine Success It is about the Quality, not the Quantity 100 Fans who are not engaged Vs. 10 who take action
    11. 11. Let Go Of ControlSocial media is about conversation If everyone is not free to contribute those left may not be willing partners
    12. 12. You vs. The CommunityWho are you really talking about? Start conversations, ask questions Invite user create content Highlight the community
    13. 13. Remember the “Social” The “Social” comes first for a reasonIt is about building relationships, just in new ways
    14. 14. Don’t Forget the Integration
    15. 15. Pause and EvaluateObvious plug for staying connected to your goalsGive yourself time to BUILD… Community Trust Relationships Actions
    16. 16. Get A RoutineImage Credit:
    17. 17. Get A Routine | Listen (RSS)
    18. 18. Get A Routine | Engage YourselfIf you want people to join your community you should be active in theirs as well
    19. 19. Get A Routine | Listen (Alerts)Google searches and send you emails when it finds what you need
    20. 20. Get a Routine | Schedule• Multiple Platforms• Monitor key terms• Schedule Posts• Analytics
    21. 21. Get A Routine | Schedule Get ready now…goes out later.
    22. 22. Get A Routine | Editorial Calendar
    23. 23. Get A Routine | Editorial CalendarPromote Event Follow-Up
    24. 24. Get A Routine | Monitor Let the technology work for youDesktop Alerts via Tweetdeck
    25. 25. Get A Routine | Monitor Community
    26. 26. Understand Your Tools About using well, not using a lot
    27. 27. Questions
    28. 28. Take Aways• Goals keep you focused on the mission• Embracing the shift in communication• Tools are key to being efficient Analysis Goals• Ever-evolving process Tools Strategy Tactic
    29. 29. Thank You Abby Nafziger AmeriCorps VISTA at NPower Northwest Twitter: @abbynaf NPower Northwest Website: Facebook: Twitter: @npowernw