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Digital Advocacy<br />UsingSocial Media toEngageyourCommunity<br />Tim Shaw<br />amplifi<br />
Digital Advocacy<br />What is digital advocacy?<br />The six steps to champions<br />
Digital Advocacy?<br />The way you engageyour audience<br />
Digital Advocacy<br />Why?<br />
Digital Advocacy<br />Why?<br />
Digital Advocacy<br />Why?<br />
Ok.so how does<br />Digital Advocacy<br />work?<br />
Inform     |    Involve    |     Inspire<br />4. Participate Authentically<br />Create Awesome Content<br />Make the Ask<b...
Inform<br />Set goalsanddirection<br />
Inform<br />Find youraudience<br />
Inform<br />What’s happeningnow?<br />
Inform<br />http://farm5.static.flickr.com/4005/4328455047_fa7c4d7f0c_b.jpg<br />
Inform<br />How do you wantto engage?<br />
Involve<br />Involve youraudience<br />
Involve<br />Be a ‘personlikeme’<br />
Inspire<br />Contribute awesome content by telling great stories about what you do.<br />
Inspire<br />Heading back to kindergarten<br />
Inspire<br />Inspire<br />Make the ask<br />
Inspire<br />The revolutioncan be tweeted.<br />
905-415-4588<br />tim@amplifi.ca<br />www.amplifi.ca<br />@shaw_tim<br />Questions?<br />
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Digital Advocacy: Using Social Media to Engage your Community

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Digital Advocacy is an approach to engaging your audience online and inspiring them to take action around your brand, issue or cause. This is my brief intro to Digital Advocacy from the HCPRA 2011 Conference in Ottawa.

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Digital Advocacy: Using Social Media to Engage your Community

  1. 1. Digital Advocacy<br />UsingSocial Media toEngageyourCommunity<br />Tim Shaw<br />amplifi<br />
  2. 2. Digital Advocacy<br />What is digital advocacy?<br />The six steps to champions<br />
  3. 3. Digital Advocacy?<br />The way you engageyour audience<br />
  4. 4. Digital Advocacy<br />Why?<br />
  5. 5. Digital Advocacy<br />Why?<br />
  6. 6. Digital Advocacy<br />Why?<br />
  7. 7. Ok.so how does<br />Digital Advocacy<br />work?<br />
  8. 8. Inform | Involve | Inspire<br />4. Participate Authentically<br />Create Awesome Content<br />Make the Ask<br />Set Goals<br />Find your Audience<br />Listen to what they say<br />
  9. 9. Inform<br />Set goalsanddirection<br />
  10. 10. Inform<br />Find youraudience<br />
  11. 11. Inform<br />What’s happeningnow?<br />
  12. 12. Inform<br />http://farm5.static.flickr.com/4005/4328455047_fa7c4d7f0c_b.jpg<br />
  13. 13. Inform<br />How do you wantto engage?<br />
  14. 14. Involve<br />Involve youraudience<br />
  15. 15. Involve<br />Be a ‘personlikeme’<br />
  16. 16. Inspire<br />Contribute awesome content by telling great stories about what you do.<br />
  17. 17. Inspire<br />Heading back to kindergarten<br />
  18. 18. Inspire<br />Inspire<br />Make the ask<br />
  19. 19. Inspire<br />The revolutioncan be tweeted.<br />
  20. 20. 905-415-4588<br />tim@amplifi.ca<br />www.amplifi.ca<br />@shaw_tim<br />Questions?<br />

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