Nguyen Hong Ha is a sales manager with over 18 years of experience in sales and marketing. He currently works for Pernod-Ricard Vietnam, leading a sales team and managing brand image and promotion. Previously he worked at Panasonic Vietnam for 15 years in various sales leadership roles, and also has a Master's degree in Business Administration from Latrobe University.

1. Nguyen Hong Ha
Personal Information
• Date of birth 30th Jan, 1975
• Gender Male
• Marital status Married
• Address Room 709, E1-Yen Hoa, Cau Giay Dist, Hanoi
• Hand Phone 0947 132 132
• Private Email hapanasonic@yahoo.com
Education
• 2000-2012
Certificated by Panasonic Group:
▪Global Marketing
▪ProfessionalSalesSkills
▪Coaching&SupervisorySkills
▪Leadership
• 2004-2006
Latrobe University
Master of BusinessAdministration
• 1993-1997
Hanoi National Economic University
Bachelorof Economic
Facultyof BusinessAdministration

2. Working Experiences
(18 year in sales & marketing)
Aug.2015- Present
Pernod-RicardVietnam(France Group)
Industry: Spirit
Main Brand: Chivas, Ballantine, The Glenlivet, Martell.
Sales Manager
Leading sales team, In charge of brand image, promotion, merchandising,
sales volume at outlets in the North.
06/2000-07/2015
( 15 years)
Panasonic Viet Nam( Japanese Group)
Sales Division
(Main categories: Air-con, AV; Fridge; Washer, Small Home appliances)
Deputy Sale Manager( for 06 years)
▪ Leader of a Sales Team for GT channel.
▪ Leader of a Sales Team for MT channel.
▪ Leader of a sales teamfor Wholesales channel.
▪ Head of Da Nang branch.
Main duties:
1-People management
- Set KPI, monthly target, yearly target and career map for salesman
- Lead and enforce sales team
- Mentor & coach salesmen to drive to result
- Leverage sales skills & mind map
- Leading sales teammeeting( weekly, monthly) and brainstorming for
market reaction.
- Set incentive mechanic for sales team
- Salesman assessment and promotion
2-Business Strategy
- Estimate the market volume and market trend.
- Products segmentation
- Classify customers
- Positioning the market share to come( by category,
by segmentation, by area, by channel)

3. - Scaling the dealers’ capacities(shop size,sales, finance, warehouse..)
- Build sales channel( target proportion for Wholesales, MT, GT)
- Submit and get approval from BOD for the BP( sale target- payment
term-brand image-sales force-activities budget- dealer 's incentive-
dealer's trip..)
3-Business Target
- Brand image; market share& sale target by category, by dealer, by area
- Set the monthly&yearly sales target and do budgeting for dealers
- Biz plan with dealer for display corner; marketing activities support, PG
on site
- Allocate salesman and do training PGs.
4-Task management
- In charge of sales target
- Make the mechanic and sales promotion( by item, by month, by dealer)
- Allocate the sales target/dealer/salesman
- Lead a sales teamto achieve target
- Solve rising issues
- Responsibility for debt collection; product display; cooperate with shops
for marketing activities.
- Coordinate with other departments( marketing, logistic, accounting, HR)
for smooth operation.
- Closely working with strategic dealers to collect information from the
market.
- Forecast and analyze market trend.
- Propose to BOD the solution and action plan for target achievement and
competitors.
- Meeting with BOD and report
Sales Supervisor(for 04 years)
In charge of business target & marketing activities in North Central Coast
and Red river Delta; Central provinces( Binh Dinh to Quang Binh province)
Duties:
-Do market survey; develop business key accounts.
-Lead 02 salesmen for the areas in charge
- Follow company’s strategies and business plan from BOD to deal with
dealers directly about yearly sales target;
- In charge of Sales and collect debt.
- Worked with dealers for Display corners and build brand image and
promotion activities at shops.
- Coordinate with logistic team for delivery (arrange truck, warehouse…)
- Cooperate with dealer to do marketing activities.
- Market report (competitors’ activities; pricing; demand, market’s
movement...Etc.)

4. Marketing & Sales Executive( for 05 years)
Duties:
-Discovered & Evaluated the market; Set up and built the Sales Channel for
the North Branch.
-In charge of Sales in 10 provinces (Thai Nguyen, Tuyen Quang, Cao Bang,
Bac Kan, Ha Nam, Ninh Binh, Nam Dinh, Thanh Hoa, Nghe An, Ha Tinh).
- Collect debt from customers.
-Do marketing activities; do display at shop; training Floor salesmen&PGs
- Market report.
- Contributed ideas to manager for business plans.
06/1998-05/2000
HisamitsuPharmaceutical Co.., Ltd
Marketing staff
-To perform marketing activities for introducing products and working
with dealers to achieve the sales at areas in charge.
-Work with hospitals, pharmacies and provincial medical department for
selling the products.
Working Skills
▪Ability to influence dealers positively and very good in biz mindset.
▪Business oriented and ability to adapt the company’s strategies and
culture.
▪Good in market analysis and problem solving.
▪Have overview mindset to handle and give balance solution for overall
market.
▪Ability to work independently under pressures.
▪Coaching and leading the team.
▪Communication Skills(Presentation, meeting, reporting, coordinating)
Career Target
Working in a professional environment, which allows me to contribute the
most added value to the organization &community and also give the
chance to improve my life.
Business target achievement is my success
Hobbies Football- music -take photo, Games
Thank you for your consideration!