Paul Goodfellow has over 30 years of experience in sales and retail. He has consistently exceeded sales targets across roles in caravans, financial services, and menswear. Most recently, he generated over £850k in caravan sales in one year. He is skilled in building relationships, identifying customer needs, and providing excellent customer service. Paul is now looking for a new sales role where he can fully utilize his strong track record of success.

1. Paul Goodfellow
Sales Representative and Retail Professional
16 Halyard Croft, The Marina, Hull, HU1 2EP
01482 216239 / 07950 107545
paulgud@hotmail.com
A self-motivated, proactive and highly successful salesperson who has demonstrated genuine career
progression and strong commercial performance, regularly achieving and exceeding sales and profit
targets in the demanding retail and field sales sectors
Highly personable and approachable, with an ability to perform consistently at the highest level with a
constant focus on achieving organisational and personal objectives in either an individual or team member
role whilst delivering outstanding customer service at all times
Now looking to utilise skills experience and personal attributes to secure a position within a sales
environment where natural flair for building relationships with customers and exceeding sales targets will be
fully utilised by a forward thinking local organisation
Professional Experience:
Company: Corona Caravans Ltd
Position: Sales Representative
Date: April 2013-Present
Key Responsibilities:
• Contacting new customers who have expressed an interest in the product range
• Arranging suitable times to meet enquirers
• Building trust and rapport with enquirers to identify their bespoke requirements in terms of model,
budget and financial status
• Showing enquirers around the chosen model, pointing out all features and benefits of the model
• Maintaining contact with previous customers on a regular basis, keeping them aware of new and
enhanced product launches, assisting them to upgrade to newer models
• Using a range of techniques to close the sale and complete all relevant sales documentation
• Ensuring all customers receive outstanding service through the sales process and aftercare
• Designing and delivering sales presentations using a variety of materials
• Attending trade shows and discussing product ranges with potential customers
• Maintaining up to date knowledge of product range, competitors’ products and market trends
Achievements:
• Generated £850k sales between September 2015-September 2016
• Received excellent customer feedback resulting in multiple sales
Company: Sterling Partnership Ltd
Position: Independent Financial Adviser
Date: April 2010-April 2013
Key Responsibilities:
• Building long term sustainable relationships with a customer base in excess of 400 clients to ensure
that clients return for all future financial advice and product purchase
• Maintaining compliance with FCA and other industry and government regulations
• Qualifying new customers, gaining trust for customers to divulge their personal financial status and
identifying which financial products are suitable for their individual requirements
• Completing all documentation in a timely and accurate manner for prompt submissions for approval
• Keeping in touch with clients throughout the process to keep them informed of progress
• Maintaining own personal CPD as requirement from FCA
Achievements:
• Achieved a customer retention rate of 97%
• Ranked 2nd
out of 12 Financial Advisers in terms of volume sales
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2. Paul Goodfellow
Sales Representative and Retail Professional
Company: Lighthouse
Position: Financial Adviser
Date: 1990-2010
Key Responsibilities:
• Meeting new and existing clients to ascertain their financial status and the range of financial
products available
• Recommending appropriate investments, savings, life assurance and mortgage products
• Completing all relevant documentation for successful sales
• Ensuring all processes, documentation and conduct is compliant with FCA regulations
• Providing excellent customer service during and after the application and approval process
Achievements:
• Ranked in the top 10% on earnings from sales force of 1,800 in first year
• Won multiple awards for sales and customer service including holidays and gifts
Company: Fosters Menswear
Position: Store Manager
Date: 1977-1990
Key Responsibilities:
• Leading, motivating and managing a team of 22 staff to deliver demanding sales targets
• Recruiting and inducting new staff in line with equal opportunities policy, ensuring all new staff are
fully aware of the level of performance required
• Training, coaching and developing all staff to work cohesively and efficiently to influence store
financial performance and encouraging each member of staff to reach their full potential
• Ensuring that all sales and cost lines on the store profit and loss account are achieved, highlighting
under performing areas and implementing recovery plans to bring performance back into line
• Instilling a culture of service excellence across all departments within the store
• Monitoring sales floor merchandising standards to ensure that the store always looks, fresh
appealing and compliant with company display guidelines
• Interacting with customers on the sales floor, assisting them with purchases, up selling coordinated
merchandise and accessories where appropriate
• Maintaining compliance with all HASAW systems to provide a safe environment for colleagues and
customers
• Ensuring that all security procedures and complied with to and that all cash within the building is
correctly processed and locked away
• Working closely with local traders to generate increased customer numbers to the area
Achievements:
• Demonstrated tangible career progression from sales assistant through to store manager of
company flagship store
Professional Training & Qualifications:
3 Advanced Level Passes
FCP Levels 1, 2 and 3
Investment, Saving & Life Assurance Planning
Proficient in all Microsoft Office applications
Full UK Driving Licence and own transport
Professional references available upon request
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